E-Business Application: Amazon Australia Case Study Report

This report provides a comprehensive case study of Amazon Australia's e-business applications, particularly focusing on the role of artificial intelligence (AI). The introduction provides a general overview of Amazon's global operations, its expansion into Australia, and its use of technology. The report then delves into specific AI applications employed by Amazon Australia, including chatbots, automated product descriptions, smart product recommendations, intelligent search functionality, warehouse automation, security measures, and post-sale support. Each area is analyzed to identify the benefits of AI in enhancing customer experience, driving sales, and optimizing operational efficiency. The analysis incorporates the use of journal articles to support the claims made in the report. The conclusion summarizes the key findings and offers recommendations for future developments.