MKT00720: Report on Amazon Australia Marketing Strategies Analysis

This report provides a comprehensive analysis of Amazon Australia's marketing strategies. It begins with an executive summary highlighting the importance of strategic marketing in today's competitive business environment, particularly for e-retailers like Amazon. The report then delves into the company's history and background, followed by a detailed marketing analysis. This analysis utilizes marketing mix and Porter's generic model to evaluate Amazon Australia's strategies since its inception. The report examines product, price, place, and promotion strategies, and also discusses cost leadership. Furthermore, it explores strategic marketing options for the future, including expansion, promotional deals, and guerrilla marketing. The report concludes by summarizing the key findings and suggesting how Amazon Australia can continue to thrive in the Australian market. The report also references sources using the Harvard referencing style.