Analysis of E-Business Applications: Amazon Australia Report - HC3152

This report provides a detailed analysis of Amazon Australia's e-business applications, examining its operations, business models (B2C and B2B), and the integration of artificial intelligence. It explores how Amazon uses AI to enhance customer experience, drive sales, and improve overall efficiency. The report covers various aspects of Amazon's e-commerce strategy, including its supply chain, customer relationship management, and the benefits of AI in areas such as personalized recommendations and fraud detection. Furthermore, the report also delves into the operational aspects of Amazon Australia, highlighting its role in the global e-commerce landscape and its impact on the retail industry. The use of technologies such as GPSS is also discussed, along with the impact of artificial intelligence on the e-commerce site, making this report a comprehensive overview of Amazon Australia's e-business practices.

Running head: E-BUSINESS APPLICATIONS
E-BUSINESS APPLICATIONS- AMAZON AUSTRALIA
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction......................................................................................................................................2
About Amazon Australia.................................................................................................................2
Operations performed by Amazon Australia...................................................................................3
Use of Artificial intelligence in Amazon.........................................................................................5
Further research for e-commerce business......................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

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Introduction
With the growing technologies it has been observed that the needs of technologies have
become essential. The ecommerce sites have been developed in such a way that it can provide
better support towards the users. Several organization has opted for online websites so that they
can achieve better customer base with the use of the technology. The report will entirely focus on
one of the emerging ecommerce website that has the potential to meet the needs of the
customers. The aim of the report is to develop a critical analysis of the information technology
that has been used in Amazon Australia. The report will help in understanding the ICT concepts
clearly so that it can provide better support towards understanding the concept. The report will
focus on defining the components associated with the e-business in Amazon Australia
(Amazon.com.au. 2019). In addition to this the operations that are performed by amazon
Australia will also be descried within the report so that it becomes easy to understand the overall
functionality. Along with this the use of AI in amazon is also one of the major concern that is
going to be described in the report.
About Amazon Australia
Amazon Australia is a US based organization that aims at providing better way of
retailing books online. The online retailer has started the business in early 1994. However the
organization has expanded its business functioning over the years and has gained huge publicity.
Beside the books it has been observed that the organization has started selling other products for
towards the customers. Amazon follows business to customer’s relationship and ensures that
each items has been successfully forecasted towards the customers (Ghandour 2015). The
company sells their products directly towards the customers without any third party involvement.

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Amazon is one of the biggest retailer business throughout the world that is having a huge
customer base. The main reason behind taking the business to online retail is to achieve a better
customer base so that the organization can achieve better profit margins. The organization ships
the goods directly towards the owners within the mentioned deadline. The customers are allowed
to choose suitable payment methods so that they can order products without facing any trouble.
Amazon e-commerce is considered as one of the largest online retailer that has the ability
to provide better services towards the customers. This is one of the best cloud service provider
that was launched in the year 2006 for the purpose of providing online services towards the
clients and websites Gunning 2017). Amazon Australia has included all the recent technologies
for the purpose of providing better services towards the customers. The company has started the
business online and expanded their business for the purpose of meeting the needs of the
customer.
Amazon Australia has gained huge competitive advantages by integrating enhanced
technologies. This has helped in increasing the business widely and has also enhanced the
performance over the last few years with a huge profit margin (Yang 2018). The costs of
carrying out all the operations within the organization can be reduced as it has the ability to
manage the risks within the system. The advertising sales price also gets reduced with the help of
online advertisement and hence this will end up saving a lot of money (Wittig and Wittig 2015).
The major benefits offered will be able to manage each services provided towards the customers
individually and will ensure that the offered support is reliable enough for the customers.

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Operations performed by Amazon Australia
Amazon is one of the bestselling organization as it has the highest number of customer
base. The major operations that are performed by Amazon Australia is to provide proper
products toward the customers within the time. This includes managing each activities within the
organization with the use of recent technologies. The main purpose of the ecommerce retails is to
provide a better ease of access over the products and ensures that each products have been
delivered towards the customers within the time. The main aim of the implementation of
ecommerce business within Amazon is that it offers huge accessibility towards the services
irrespective of the geographical factors (Villamizar et al. 2016). This in turn helps in gaining new
customers and ensures that proper relationship have been developed with the customers. Beside
this with the implementation of ecommerce business it becomes easy to reduce the costs that are
needed in advertising and marketing. Moreover the online retail business offers a better way of
managing the billing and payment processes. The products are easily located with the help of
Amazon website and offers a better navigation towards the customers. In addition to this the
customers are also offered with the facility to share their valuable feedback with the
organization. This helps in enhancing the performance and services offered by the organization
(Raunaque, Imam and Raja 2016). The cost that is spent over the travel gets removed
automatically because a huge number of stock can be easily viewed online without wasting much
time. One of the major advantages that are offered with the operations of the Amazon Australia
is that the organization offers abundant information towards the users and ensures that each data
has been forecasted efficiently so that customer can compare the cost and quality before buying a
product.

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The basic operation that has been implemented within the ecommerce website is that it
has been made available 24*7 that ensures a proper communication has been offered towards the
users. The main operation’s helps in providing better support towards the customers and ensures
that all data have been validated successfully. The extended operation helps in managing the
activities and offers a better support towards the customers.
For the internet entrepreneurs Amazon has crafted a new business model in the year of
1990. The distance between customer and the service providers will get reduced if this
application is successfully implemented. For the online clearing house, the E-commerce or E-
business application developed by Amazon is beneficial. The B2C model of Amazon, overlaps
its B2B model. A B2C application of Amazon will save the issues of excessive time
consumptions. The B2C E-commerce model of Amazon will help to increase the business
efficiency with reliability, simplicity, accountability and flexibility. From the seller’s
perspectives, The B2C model will help to increase the overall market and rate of turnover. The
process of data collection will become personalized. Amazon offers special business marketing
campaigning opportunities (Krishnamoorthy and Rajeev 2018). The business model of Amazon
has developed direct planning with the suppliers and product lists. With this application using
search engine the sellers would be able to search for their desired product from the stock and
select the desired one from those. It gives special marketing opportunities to the clients
regardless of their location and time as well.
The B2B model of Amazon gives systematic as well as clear campaigning structure to
their clients. The process of clear service and product monitoring and selection become easier
and effective with the help of B2C model. The numbers of buyers have been increased with
implementation of the online buyers. The business model helps to form integration among the

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contents. It offers different payment opportunities in terms of with net banking, cash on delivery
etc. The B2C buyers are developed clients and clearly understand both the negative and positive
processes. The E-commerce B2C business model of Amazon has provided effective and
uncommon business experiences followed by professional manner. More than 90 percent of
customers are interested these days in online shopping because it reduced chances of error and
issues associated to payment and data theft (Krishnamoorthy and Rajeev 2018). The business
warehouse of Amazon, deals with return offers, properly tested articles, user and open products,
premium shipping opportunities etc. The clients need not to pay any additional charges for the
selling and buying framework. It has successfully increased the sales opportunities by purchase
on accounts. The vendors of the service provider can successfully distribute products to their
customers. The business process generates automatic invoice and feedback that has to be
considered by the service provider to improve the delivery process. The process of manual
invoice creation was quite time consuming and but the online invoice can reduce the efforts and
helps in saving times. It gives real time support and provides seamless experiences to the
customers. The social profile of Amazon is very advanced and it also provides cross platform
support to their customers. The sales volume of Amazon gets increased and target market can
gain the expected services with this business model.
Use of Artificial intelligence in Amazon
Artificial intelligence is also known as machine intelligence as it has been used for
describing the machines that associates with the human functions to meet the needs of the
customers. Artificial intelligence is classified into analytical, human inspired and humanized
artificial intelligence. With the help of artificial intelligence it becomes easy to maintain the
relationship between an organization and customers (Krishnamoorthy and Rajeev 2018). With

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the growing technologies it has been observed that use of Artificial intelligence in Amazon has
increased the profit margins. The flywheel concept is a simple tool that has been designed for the
purpose of using the rotation energy efficiently. This ensures that energies have been used at
constant level and in a constructive way. This saves the energy by turning on and off the
resources. The flywheel maintains a constant energy within the machine. The flywheel approach
has enhanced the performance rapidly and has enhanced the way services have been provided
towards the customer.
The major advantages that are offered with integrating the artificial intelligence
technology within the Amazon website is that it takes less time to provide the results towards the
customers. The day to day activities gets enhanced with the use of artificial intelligence in retail
business. Amazon Australia has also included the features of GPSS so that the customer can
track their products easily. This has also provided a huge support towards the organization as it
becomes easy to calculate the time period that will be taken for delivering a particular product
based on the location (Newcombe et al. 2015). One of the major reason behind integrating
artificial intelligence within the Amazon website is that it offers digital assistance towards the
customers that helps in reducing the need of human resources and ensured that the chances of
errors can be reduced with the use of artificial intelligence as the computational power gets
enhanced with the use of this technology. Thus it can be stated that with the use of artificial
intelligence it becomes easy to deliver effective results towards the customers and ensures that
the result has been delivered accurately with great precision (Verma et al. 2015).
The main reason behind integrating Artificial intelligence in ecommerce site of Amazon
is that it helps in providing virtual personal assistance towards the customers and ensures that
each data has been maintained effectively within the organization. The organization has

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enhanced the performance rapidly with the use of this technology (Van and Tu 2016). In addition
to this the customer service can be enhanced with the use of artificial intelligence as it helps in
saving the money more effectively. Thus it can be stated that with the help of this technologies
the services offered towards the customers can be enhanced. Artificial intelligence has the ability
to detect the frauds effectively so that it can be prevented on time. Thus it can be stated that
artificial intelligence has the ability to enhance the performance of the customer by automatically
providing automatic services towards the customers (Pryor et al. 2017). The artificial intelligence
has the potential to meet the expectation of clients by providing best services towards them. It
has been observed that the potential of the system can be enhance with the use of artificial
intelligence.
Further research for e-commerce business
The e-commerce business at present has implemented several technologies that has the
potential to increase the profit margins. However there is a still need to implement effective
security aspects that can be used for enhancing the performance of the system (Russell and
Norvig 2016). There is a need to implement some basic concepts that will be able to meet the
needs of the customers by integrating proper measures within the organization. In future it has
been expected that the developed technology will be able to meet the needs of the customers.
In future the technologies are going to be incorporated with the Amazon business so that
each objectives can be fulfilled with the use of this technologies. It is expected that the global
ecommerce retail can be enhanced with the use of this technologies. Researches have stated that
Omni channel shopping will become more convenient for the users and it has been expected that
around 73% people are likely to get better support with the use of ecommerce retail. Moreover it

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has been observed that the social media are used for the purpose of meeting the needs of the
customers and can be used for buying different types of products (Suroso, Tarigan and Setyawan
2018). The Amazon website has been considered as one of the most famous website that can
meet the needs of the customer by providing a huge range of products towards the users. The
online retail business has the ability to achieve better benefits with the use of improved
technology.
Conclusion
For conclusion it can be said that the information technology is very important aspect in
any type of organization and in addition to this, the concepts of ICT is very important. It has
been identified that Amazon Australia is looking to upgrade their information system. In the
report the description of the present business scenario for the amazon company is provide and
the possible avenues for improvements in the organization has been provided in this report. The
major concern identified in this system is AI facilities involved with the business of the
organization. It is understood that the classification of the artificial intelligence as analytical,
human inspired and humanized artificial intelligence with the help of this report. In addition to
this the profit margins in amazon has been ever increasing with the use of Artificial Intelligence.
Hence, this is a mere inference that AI has been very helpful for the company and provides a lot
of benefit to the company. Hence, AI is not actually a concern for the organization as per the
report, but an advantage prospect for the organization instead. The detailed descriptions of all the
companies have also been included in this report. The researches being conducted for the system
has been described in this report with would be helpful in making further improvements to the
business of the organization.

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References
Amazon.com.au. (2019). Amazon.com.au: Shop online for Electronics, Apparel, Toys, Books,
DVDs & more. [online] Available at: https://www.amazon.com.au/ [Accessed 28 Sep. 2019].
Ghandour, A., 2015. Ecommerce website value model for SMEs. " International Journal of
Electronic Commerce Studies", 6(2), pp.203-222.
Gunning, D., 2017. Explainable artificial intelligence (xai). Defense Advanced Research Projects
Agency (DARPA), nd Web, 2.
Krishnamoorthy, C.S. and Rajeev, S., 2018. Artificial intelligence and expert systems for
engineers. CRC press.
Newcombe, C., Rath, T., Zhang, F., Munteanu, B., Brooker, M. and Deardeuff, M., 2015. How
Amazon web services uses formal methods. Communications of the ACM, 58(4), pp.66-73.
Pryor, M., Millar, G.C., McNamara, A., Kaufman, L. and McLaughlin, A.C., 2017, September.
Creating Content Guidelines for Consistent Display of Information on an Ecommerce Website.
In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (Vol. 61, No. 1,
pp. 1834-1838). Sage CA: Los Angeles, CA: SAGE Publications.
Raunaque, N., Imam, M.A. and Raja, M.A., 2016. E-Commerce-Customer Experience and
Relationship. International Journal of Advanced Engineering, Management and Science, 2(7).
Russell, S.J. and Norvig, P., 2016. Artificial intelligence: a modern approach. Malaysia; Pearson
Education Limited,.

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Suroso, J.S., Tarigan, R.E. and Setyawan, F.B., 2018, March. Information Systems Strategic
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Verma, N., Malhotra, D., Malhotra, M. and Singh, J., 2015. E-commerce website ranking using
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Villamizar, M., Garces, O., Ochoa, L., Castro, H., Salamanca, L., Verano, M., Casallas, R., Gil,
S., Valencia, C., Zambrano, A. and Lang, M., 2016, May. Infrastructure cost comparison of
running web applications in the cloud using AWS lambda and monolithic and microservice
architectures. In 2016 16th IEEE/ACM International Symposium on Cluster, Cloud and Grid
Computing (CCGrid) (pp. 179-182). IEEE.
Wittig, A. and Wittig, M., 2015. Amazon web services in action. Manning Publications Co..
Yang, D., 2018. Has the arrival of Amazon altered the market structure for consumer electronic
goods in Australia?.