Executive and Mobile Computing: Analyzing Amazon Australia's Strategy

This report investigates the impact of executive and mobile computing on Amazon Australia, examining the integration of mobile cloud computing within the organization. It delves into the benefits of mobile computing, such as improved customer interaction and workforce efficiency, and analyzes the application of Software as a Service (SaaS) models. The report explores the success factors, including the importance of due diligence, security, and integration planning, which are crucial for successful implementation. Furthermore, it discusses the cost factors and key components of mobile solutions, such as user interfaces, wireless networks, and enterprise applications. The analysis highlights how cloud-based technologies, like Amazon Web Services (AWS), have transformed business operations, offering cost savings, faster market entry, and optimized resource management for Amazon Australia. The report concludes by emphasizing the critical role of these technologies in enhancing business performance and enabling a competitive advantage in the digital landscape.

Running head: EXECUTIVE AND MOBILE COMPUTING
Executive and mobile computing
Name of student
Name of University
Author note

1EXECUTIVE AND MOBILE COMPUTING
Table of Contents
Introduction......................................................................................................................................3
Body.................................................................................................................................................3
Mobile cloud computing..............................................................................................................3
Success factors.............................................................................................................................5
Cost factors and key components of a mobile solution...............................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

2EXECUTIVE AND MOBILE COMPUTING
Introduction
The report investigates about the impact of adopting mobile and executive computing
along with the issues that may be faced by the business organization Amazon in Australia. The
report will also focus on the various standards and concepts of mobile computing and
management of technologies for mobile and distributed systems. The mobile business solutions
are managed to create effective platforms for easing down the accessibility to products and
services by the customers, furthermore make discussions about the various platforms, success
factors and individuals responsible for the successful implementation of the executive and
mobile computing at Amazon Australia (Amazon.com.au 2018). With the introduction of smart
phones and getting access to thousands of apps nowadays, the mobile and executive computing
has performed various information intensive activities and allowed the businesses to present
information about the products and services to the customers through digital channels and media.
With the use of this mobile and executive computing, there has been establishment of close
interactions between the businesses and its customers and thus a competitive advantage has been
gained as well (Bresnahan and Greenstein 2014). The mobile computing has allowed the
business to make wider reach to the customers and enhance the workforce efficiency to expand
business with much ease and effectiveness.
The purpose of writing the report is to evaluate the impact of mobile cloud computing
and along with its impact on business performance. The success factors will be provided, which
has enabled the organization to implement the mobile solution and ensured increased business
efficiency too. The structure of the paper will include a brief understanding of the mobile cloud
computing, the success factors and also the costs and other factors associated with the mobile
solutions’ components and even the benefits that can be obtained from the implementation.
Mobile cloud computing
The business organizations like Amazon in Australia has accessed the business
applications and used the business intelligence software with proper implementation of SaaS,
i.e., Software as a service model to ensure that more data and information are present on the
cloud. The Sass applications consist of the web services application program interfaces that

3EXECUTIVE AND MOBILE COMPUTING
enable the data present on the cloud to be consumed with the use of these web services.
According to Bloomberg (2013), the cloud based data and mobile computing technologies with
the use of various mobile platforms can help in managing information and data properly to
improve the business functioning at the utmost level possible (Bloomberg 2013). The mobile
computing has allowed the company to frequently interact with the clients through emails and
chat messages conversation done on the social media platforms where the website of the
organization is managed. The mobile computing is beneficial because of its extensive and
appropriate utilization of hardware and software components along with the advanced
technologies’ implementation. The mobile computing used by Amazon has helped in gaining
several benefits including the lower radio and network congestion during the flow of messages
and at the same time, open up new voice channels in case of critical situations or emergencies.
Another benefit is the lighter workload during dispatch, furthermore manage the activities such
as making entries of status on the computer aided dispatch system or CAD and send information
and messages by using the mobile technologies (Gao et al. 2014). The resources will be managed
and allocated quite conveniently, which can foster the mobile data communications and allow the
individuals working at the organization to access the databases consisting of information about
the clients and interact with them whenever necessary. The most important benefit of using
mobile and executive computing is that paperwork are no longer managed and everything will be
done electronically without need of any paper documents. This would not only save the costs
incurred during the management of business operations, but could also ensure that the data
transformation time is reduced and the quality of records is improved largely (Haris, Haddadi
and Hui 2014).
Amazon’s mobile cloud computing system will assist in delivering effective computer
generated power and manage storage in databases along with the applications and information
technology resources through the cloud services platform with the use of internet. Ularu et al.
(2013) argued that while the applications will be running related to the sharing of information,
photos and messages, it will be much more easier and convenient for Amazon to support the
critical operations of the business and create better access to the low cost and flexible IT
resources (Ularu et al. 2013). There is not much need to invest large amounts of money on the
hardware and software components, rather the most appropriate kind and size of computing

4EXECUTIVE AND MOBILE COMPUTING
resources will be managed, which can foster the development of new ideas, concepts and
theories required to make the IT department of the organization remain functional all throughout.
With the cloud computing, the company can also pay for what has been only used and gain
access to the relevant resources needed for maintaining a good organizational structure and for
smooth business functioning too (Taleb et al. 2017).
The organization’s shift towards cloud computing has brought major transformation of
business operations and processes as well as helped in utilizing the most effective mobile
platforms to implement the web services properly. The cloud computing will create an
astounding way of gaining access to the storage, databases, servers and various applications
services all over the internet too, The cloud based platform, also known as the Amazon Web
Services or AWS has maintained the right network connected hardware with the application
services to deliver the best quality online services to the customers and remain connected with
them to understand their needs and expectations, furthermore keep them satisfied as a whole too
(Mao et al. 2017). Thus, the cloud based technologies have been mainly focused in this report
considering the business organization Amazon in Australia, which has benefited the company in
terms of cost savings, faster time to market the business components, optimizing the resources
and managing cost flexibility too.
The successful implementation of these technologies could allow the organization to
benefit through payments made only for the computing resources that are used and the ways it
has been used, thus, there is no need to make higher investments. With the implementation of
cloud computing technologies, Amazon, Australia could obtain a variable cost that is quite lower
and due to the use of services present in the cloud based platform, The Amazon Web services
would further gain greater economy of scale, thereby reduce the costs incurred during the
business processes (Yazti and Krishnaswamy 2014). The assumptions made to identity the needs
for managing the infrastructure capacity are prevented and the company can access the resources
with limited capacity within quick time as well. Other benefits include preventing the
expenditures related to the maintenance of data centers, increasing the speed of business
operations, maintaining agility and speed and also reach the clients both locally as well as
globally at the minimum possible cost. The mobile services and management of websites or e-

5EXECUTIVE AND MOBILE COMPUTING
commerce business are possible solutions of cloud based technologies that have transformed the
entire mobile and executive computing in business (Pattnaik and Mall 2015).
Success factors
All these advantages could arise when the success factors had been considered while
implementing the mobile and cloud based technologies such as the requirement for a new due
diligence process, focusing more the security aspects, changing the dynamics of the provider’s
relations, adopting new technologies and finally implementing an integration plan (Asrani 2013).
There is need for a new due diligence process that can provide the organization with more time
and additional effort required to find the most suitable partner with whom the business will be
easy to manage. As stated by Dinh et al. (2013), more options should be searched for and
explored much beyond the marketing concepts for the development of contingency plans and
getting client references to increase the customer base at large. Within the cloud based systems
and applications, the success factor also depends on the ecosystem from which the organization
will be able to learn, furthermore make the internal stakeholders informed about the mobile and
executive computing system implementation along with obtaining technical help or support in
case of skills gaps (Dinh et al. 2013). One of the major success factors could be the focus on
security and authorization, which could be considered as major concern for the stakeholders.
This would allow the cloud vendor of the Amazon web services to mitigate the risks and meet
the business requirements responsibly.
The change of dynamics of the provider’s relations at present should improve the
business flexibility and also ensure that the organizational rules, regulations and guidelines are
followed through strategic support, prioritization of workload and development of business cases
to analyze the current scenario. The business performance should be boosted with the adoption
of newer and advanced technologies through proper corporate governance approach along with
the procurement of processes for increasing the level of engagement of leaders and staffs
altogether. Meeting the expectations and preferences of the stakeholders could also be beneficial
and critical for managing transparency and openness (Fernando, Loke and Rahayu 2013). The
implementation of a successful integration plan is critical to the success of a mobile business
solution and cloud based technologies in business not only for managing a hybrid IT

6EXECUTIVE AND MOBILE COMPUTING
environment, but also for ensuring that the networks are managed properly and cloud services’
efficiency is improved. According to Fernando, Loke and Rahayu (2013), there could also be
security hindrance and lack of authorization, which could enable unauthorized people to gain
access to the database and obtain important information. The success factors and its impacts on
the mobile and executive computing has been represented in the diagram below.
Figure: Success factors contributing to the management of cloud based services
(Loke and Rahayu 2013)

7EXECUTIVE AND MOBILE COMPUTING
Cost factors and key components of a mobile solution
The mobile cloud computing has helped in integrating the business processes with the
remote workers with the development of a mobile system within the organization. Few major
components of the mobile cloud computing solution include a user interface, wireless network,
wireless application gateway and enterprise applications. The user interface needs to be checked
properly, which can affect the sales and services delivered to the customers (Goyal and Singh
2014). The user interface should be intuitive and it could ensure that the entire online website
managed by Amazon could fir entirely within the cell phone screen and at the same time, large
amounts of data are present in it to make the clients knowledgeable about the products and
services delivered. The wireless networks are to be designed for allowing the customers easily
access the website while allowing the company to determine the location of the subscriber
through the cellular network operators (Suo et al. 2013). The Enterprise applications include
various components that are tailored to meet the mobile workforce at Amazon such as the Supply
chain management or SCM, Enterprise Resource Planning or ERP, email, CRM or customer
relationship management (Yang et al. 2013). The Enterprise Application Integration should
mobilize the organization through integration of various middleware; furthermore extract
relevant data and information needed by the mobile workers.
Figure: Mobile cloud computing
(Yang et al. 2013)

8EXECUTIVE AND MOBILE COMPUTING
In case of various instances for Amazon mobile cloud computing, the machine-compute
power, also known as the numbers of hours needed to use the machine before shutting it down
along with the amount of persistent storage. There are other cost factors associated with the
monitoring services along with the direct costs incurred while managing the compute resources
and costs incurred while accessing the databases and management of storage facilities. The cost
factors are also related to the requirements of bandwidth, i.e., flow of data both in and out of the
network involving the cloud provider. The mobile cloud data centers are developed for the
management of construction of various data centers to handle the entire workload and maintain
economies of cloud data with the involvement of minimum costs (Bresnahan and Greenstein
2014). There are labor costs that constitute more than 6 percent of the total expenditures made by
the organization while operating a mobile cloud computing data centre or system. The costs of
computing account for more than 48 percent because there are needs for managing the resources
and installing various equipments needed for successful mobile and executive computing
management. The costs are also incurred while distributing power and it holds more than 20
percent of the total expenditures (Amazon.com.au 2018).
Conclusion
The report provided explanation about the adopting of mobile and executive computing
with the use of cloud based technologies or improving the ability of customers to access the
website of Amazon, Australia. This had been helpful for the business to make a wider reach and
ensured that the customers were attracted in large number and higher revenue could be generated
along with competitive advantage in business. The mobile cloud computing enhanced the speed
of business processes and maintained flexibility of structure to manage the databases and kept
the databases secured containing information about clients, which were later used to
communicate with them and making them informed about the products and service delivered.
The mobile cloud computing not only enhanced the business performance, but also had benefited
the stakeholders who had invested on the company to manage the cloud services properly. Thus,
the mobile business solution was successfully implemented and this had allowed the company to
generate higher revenue and gained competitive advantage in business as well.

9EXECUTIVE AND MOBILE COMPUTING
References
Amazon.com.au. 2018. Amazon.com.au: Shop online for Electronics, Apparel, Toys, Books,
DVDs & more. [online] Available at: https://www.amazon.com.au/ [Accessed 14 Sep. 2018].
Asrani, P., 2013. Mobile cloud computing. International Journal of Engineering and Advanced
Technology (IJEAT), 2(4), pp.606-609.
Bloomberg, J., 2013. The agile architecture revolution: how cloud computing, rest-based SOA,
and mobile computing are changing enterprise IT. John Wiley & Sons.
Bresnahan, T. and Greenstein, S., 2014. Mobile computing: The next platform rivalry. American
Economic Review, 104(5), pp.475-80.
Dinh, H.T., Lee, C., Niyato, D. and Wang, P., 2013. A survey of mobile cloud computing:
architecture, applications, and approaches. Wireless communications and mobile computing,
13(18), pp.1587-1611.
Fernando, N., Loke, S.W. and Rahayu, W., 2013. Mobile cloud computing: A survey. Future
generation computer systems, 29(1), pp.84-106.
Gao, J., Bai, X., Tsai, W.T. and Uehara, T., 2014. Mobile application testing: a tutorial.
Computer, (2), pp.46-55.
Goyal, M. and Singh, S., 2014. Mobile cloud computing. International Journal of Enhanced
Research in Science Technology & Engineering, ISSN, pp.2319-7463.
Haris, M., Haddadi, H. and Hui, P., 2014. Privacy leakage in mobile computing: Tools, methods,
and characteristics. arXiv preprint arXiv:1410.4978.
Mao, Y., You, C., Zhang, J., Huang, K. and Letaief, K.B., 2017. Mobile edge computing: Survey
and research outlook. arXiv preprint arXiv, 1701.
Pattnaik, P.K. and Mall, R., 2015. Fundamentals of Mobile Computing. PHI Learning Pvt. Ltd..
Suo, H., Liu, Z., Wan, J. and Zhou, K., 2013, July. Security and privacy in mobile cloud
computing. In Wireless Communications and Mobile Computing Conference (IWCMC), 2013 9th
International (pp. 655-659). IEEE.
Taleb, T., Dutta, S., Ksentini, A., Iqbal, M. and Flinck, H., 2017. Mobile edge computing
potential in making cities smarter. IEEE Communications Magazine, 55(3), pp.38-43.

10EXECUTIVE AND MOBILE COMPUTING
Ularu, E.G., Puican, F.C., Suciu, G., Vulpe, A. and Todoran, G., 2013. Mobile Computing and
Cloud maturity-Introducing Machine Learning for ERP Configuration Automation. Informatica
Economica, 17(1).
Yang, L., Cao, J., Yuan, Y., Li, T., Han, A. and Chan, A., 2013. A framework for partitioning
and execution of data stream applications in mobile cloud computing. ACM SIGMETRICS
Performance Evaluation Review, 40(4), pp.23-32.
Yazti, D.Z. and Krishnaswamy, S., 2014, July. Mobile big data analytics: research, practice, and
opportunities. In Mobile Data Management (MDM), 2014 IEEE 15th International Conference
on (Vol. 1, pp. 1-2). IEEE.