Amazon's Core Business Activities: Analysis and Recommendations

This report provides a comprehensive analysis of Amazon's key business activities, including logistics, supply chain management, technology adoption, and marketing strategies. It highlights Amazon's use of transportation services like Amazon Air, Flex, and Logistics, along with its focus on investing in new technologies such as AI and machine learning. The report also examines Amazon's effective supply chain process, which involves various distribution channels and employee responsibilities for maintaining efficiency. Furthermore, it discusses Amazon's marketing activities, including social media, flash sales, easy finance options, special offers, and email marketing. The report concludes by recommending that Amazon consider expanding into the pharmaceutical sector in India, specifically focusing on medicines for prevalent diseases like diabetes, to enhance profitability and competitive advantage. Desklib offers a wealth of similar solved assignments to aid students in their studies.

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Contents
Introduction:
MAIN BODY
Analysing the key business activities of Amazon company:
Recommending alternative product and services that amazon can provide in future:
Conclusion:
References

Introduction
The term business activities are termed as the varied type of
functions undertaken by company in order to accomplish short as
well as long term goals and objectives. The business activities of the
organisations are crucial in order to attract large number of customers
by practising effective marketing as well as promotional activities.
For this individual report Amazon company is taken into
consideration. The organisation is the American multinational
company founded by Jeff Bezos in the year 1994.

Analysing the key business activities of
Amazon company
The amazon company is considered as the world's most valuable
brand in the E-commerce industry, consumer electronics industry,
entertainment industry as well as supermarket industries of the world.
The company provides wide range of services and products to its
customers such as Amazon Alexa, Amazon App-store , Amazon prime
video and much more. The company runs under the leadership of Jeff
Bezos who has successfully established the company as the best
global company providing wide range of products and services as
well as also considered as the best place to work. In relation to this,
the company is also recognised as one of the most customer centric
company in all over the world (Smits and Nikdel, 2019).

The Key activities of Amazon
Logistics and supply chain:
The amazon undertakes usage of various transportation services in
order to effectively deliver their products to the customers. The logistics
services of the amazon firm includes the following:
 Amazon Air:
 Amazon Flex:
 Amazon logistics:

Investing to adopt newer technologies
The other main business activity of the amazon is to identify and analyse the newer
technologies in the market. This practise supports the multinational company to evaluate
current technologies in order to find out whether the new technologies can promote the
further development of their services as well as applications or not. For instance, the
introduction of new technology related to machine learning as well as Artificial
Intelligence has assisted the firm in developing completely new range of services such as
Amazon Alexa device. In addition to this, the investments in newer technologies also help
the firm to effectively maintenance the security as well as maintenance of the different
applications in the most appropriate manner(Dumaine, 2020).

Managing effective supply chain process
The amazon company lay its focus on using different type of distribution channels which
consists of cross-dock centres, delivery stations , sortation centres as well as fulfilment
centres. The company registers 75 fulfilment centres and 25 sortation centres in the world.
The supply chain process of amazon is very systematic in nature as employees of the
organisation held responsible for maintaining the efficiency related to performance of their
tasks. The employees of the firm perform perform tasks such as unpacking the incoming
products as well as examining their quality. In relation to this, the employees are also
responsible for placing the products for storage in warehouses as well as recording the
location of each and every products. Along with this, the employees of the firm are also
accountable for sorting goods from warehouse with the help of computer recorded
locations and then finally ship them to the sellers as well as customers.

Marketing activities of Amazon
The amazon undertakes the use of many ways in order to sell the
products as well as services to the customers in the most cost effective
and profitable manner. The company practise its marketing activities by
taking use of three sales boosting channels that are discussed below:
 Social media platforms:
 Flash selling of new products:

Easy finance options:
The amazon firm also provide to its customer the facility of simple finance options for the
customers who are unable to pay a lump sum amount on the time of purchase. This facility is
considered as the effective marketing techniques as this attracts the large number of Lower
level as well as middle level customers who can't afford to pay on lump-sum but are
comfortable to pay in easy monthly instalments.

Special offers:
The amazon starts special offer days that lasts for a limited time period likely 2-3 days. In
this marketing strategy, the firm provides heavy discounts on its newly launched as well as
existence product range. This support the company to effectively draw attention of large
number of customers in order to grab that limited time frame offers. Thus, this promotional
activity assist the company to sell larger number of products in just a limited time
period(Rikap, 2020).

Using E-mail
The amazon company also practise the E-mail marketing activities as its marketing
activity. The amazon use this technique in order to thanks customer for the purchase,
asking customers to post their review about product or service as well as even providing
the information about discount offers. In relation to it, this strategy also allow the company
to make personalised product recommendation to the customers on the basis of their
purchasing history. This helps the organisation to retain their existing customers more
effectively.

Product portfolio of Amazon
The amazon company provides a number of diversified range of products such as apparel,
baby products, consumer electronics, beauty products, gourmet food and groceries. In
addition to this, the organisation also provides health and personal care items, industrial
related to equipments, kitchen items, artificial jewellery and watches. Moreover, the
amazon company also provide the customers with musical instrument , sporting goods,
tools, automotive items as well as toy and game products. Apart form the diversified
products, the company also provide their customers with a wide range of entertainment
services for example: Amazon Prime for watching Movie shows, Fire tablets for watching
TV shows, Amazon digital software and video games, Music Unlimited, Amazon fire TY
as well as Amazon studios. In addition to this, the services of amazon also includes Kindle
store, Amazon study and app-store.

Recommending alternative product and
services that amazon can provide in future
The amazon provides their customers a diverse range of products and services that comes
in the category of entertainment industry, toy industry, tools industry, fashion industry and
many more. In order to cater with the needs of medical field, it is recommended that the
company should provide a platform for selling medicines related to the prevention of health
diseases such as diabetes or cardiovascular type of diseases especially to the India. As India
has the second largest diabetic patients in the world. This new offering can lead the firm to
effectively meet with the demands of the diabetic customers by delivering all necessary
drugs at their doorsteps. Moreover, this initiative will support the firm to further enhance
their profitability in the market as well as will also help firm to improve its competitive
edge globally(Oliveira and et.al.., 2021).

Conclusion
It has been concluded from the above report that effective business activities are the
foundation stone that decides how far the company can reach in the globalised market. It
was also evaluated the business activities are crucial in order to attain attention of
customers as well as improving competitive advantage of the business. It was analysed that
the amazon follows different range of business activities related to supply chain, logistics,
marketing as well as promotional strategies that supported the firm in gaining a huge
popularity in the E-commerce industry as well as improved performance.

References
Amazon, E.C., 2018. Amazon ec2. línea]. Available: https://aws. amazon. com/es/ec2.
Chen and et.al., 2019, July. A full-spectrum blockchain-as-a-service for business
collaboration. In 2019 IEEE International Conference on Web Services (ICWS) (pp. 219-
223). IEEE.
Colangelo, S., 2018. Big Data and the implication for International Marketing. The
Amazon case study.
Dumaine, B., 2020. Bezonomics: How Amazon is Changing Our Lives and what the
World's Best Companies are Learning from it. Simon and Schuster.
Oliveira and et.al.., 2021. The role of regional administration on the promotion of social
responsibility practices: a case study in the amazon region. Integrating Social
Responsibility and Sustainable Development: Addressing Challenges and Creating
Opportunities, p.377.

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