This report provides an overview of Amazon's e-commerce business model, examining its evolution from an online bookseller to a global e-commerce giant. It delves into Amazon's strategic initiatives, including its supply chain management practices, logistics network, and expansion into various product categories. The report highlights Amazon's innovative strategies such as Amazon Flex, Seller Flex, and Amazon Prime Air, which have enabled the company to dominate the e-commerce market. It also discusses Amazon's integration of automation, robotics, and its expansion into manufacturing. The report concludes by analyzing Amazon's future goals, including acquisitions, automation, and the potential emergence of Amazon Logistics Services as a major player in the freight industry. The report references various sources to support its analysis of Amazon's business strategies and its impact on the retail sector.