This report provides a comprehensive analysis of Amazon's business environment, focusing on stakeholder identification and their influence. It begins with an executive summary and an introduction to the topic. The report then utilizes PESTLE analysis to examine the political, economic, social, technological, legal, and environmental factors affecting Amazon's operations. Porter's Five Forces model is applied to assess industry competition. Functional areas within Amazon are identified, followed by a detailed examination of internal and external stakeholders, including employees, shareholders, customers, suppliers, and government entities. The report analyzes the nature and degree of stakeholder interests, potential conflicts, and influence levels, culminating in a stakeholder matrix and a discussion of stakeholder dissimilarities. The analysis reveals that political and legal factors pose significant threats, while customers hold substantial influence. The report concludes by summarizing key findings and providing references and appendices with supporting data and models.
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