This report provides an analysis of Amazon's digital business and the impact of technological advancements. It begins with an introduction to digital business, highlighting how companies like Amazon leverage technology to improve customer interaction. The report summarizes findings from a previous coursework, emphasizing the importance of digital business in expanding geographic reach and reducing costs. It explores the development of digital business, driven by changing customer behaviors and the rise of social media marketing. The analysis evaluates the effectiveness of digital marketing compared to traditional methods, the impact of digital business on organizational efficiency, and the conclusions drawn from the previous coursework. The report also discusses the application of these conclusions to Amazon's strategy, emphasizing the need to adapt to market trends and customer requirements while managing resources and adhering to international trade laws. Furthermore, it integrates management theory and the future prospects of technology, including advancements like distributed cloud and human augmentation. The report concludes that technological advancements are reshaping business practices, underscoring the importance of continuous improvement to enhance customer experience and adapt to evolving market demands.
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