This report provides a comprehensive strategic analysis of Amazon, a leading e-commerce company. It begins with an introduction to strategic management and the objectives of the report. The main body of the report is divided into three key sections. The first section performs an external analysis using PESTLE and Porter's Five Forces frameworks to assess the political, economic, social, technological, environmental, and legal factors influencing Amazon, as well as the competitive forces within its industry. The second section delves into an internal analysis, examining Amazon's resources, including human resources, infrastructure, technology, capital, stock, and raw materials. The final section evaluates Amazon's overall strategic position, drawing conclusions from the external and internal analyses. The report aims to provide a clear understanding of Amazon's strategic approach, its competitive advantages, and the challenges it faces in its operating environment.
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