Business Decision Making Analysis: Amazon's Strategies and Impact

This report provides a comprehensive analysis of Amazon's business operations, focusing on the impact of technological advancements and multi-channel shopping on consumer behavior and business decision-making. The report begins with an introduction to Amazon and the role of technology in business, followed by a detailed plan for data collection, including survey methodologies and questionnaire design. The analysis includes summarization of data using mean, median, and mode, evaluation of results, and the use of dispersion measures, quartiles, percentiles, and correlation coefficients. Furthermore, the report incorporates graphs and charts to draw conclusions, assesses future trends with trend lines, and develops a formal report suitable for publication. The study also examines information processing tools, network diagrams for critical path determination, and financial tools to improve investment decisions. The conclusion summarizes the key findings and the references used in the study.

Business Decision
Making

Table of Contents
INRODUCTION..............................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Creation of plan for collection of data .................................................................................1
1.2 Presentation of survey methodologies and formulation of sample frame.............................2
1.3 Designing of questionnaire to attain the respondents...........................................................3
TASK 2............................................................................................................................................5
2.1 Summarisation of data through using representative values mean, median and mode.........5
2.2 Evaluation of the results of research to draw important conclusions....................................8
2.3 Evaluation of data using measures of dispersion..................................................................9
2.4 Contribution of quartiles, percentiles and correlation coefficient to draw results..............11
TASK 3..........................................................................................................................................11
3.1 Formulation of graphs and pie charts to draw conclusions through survey........................11
3.2 Creation of trend lines to assess future trend......................................................................18
3.3 Poster...................................................................................................................................19
3.4 Preparation of formal report for publication in Retail Times magazine.............................19
TASK 4..........................................................................................................................................20
4.1 Various information processing tools used various level of management..........................20
4.2 Development of network diagram to determine critical path..............................................21
4.3 Application of financial tools to improve decision-making regarding investment in project
...................................................................................................................................................23
CONCLUSION..............................................................................................................................24
REFERENCES..............................................................................................................................26

INRODUCTION
Technology is essential part of normal life of individuals. It is observed that individuals
of the society prefer to conduct their functions with the aid of technologies to save their time and
cost. Adoption of innovative technologies within the organisation provides the opportunity is to
influence the buying behaviour of customers. There are many other benefits which are derived
by organisation includes high productivity, good administration, improved quality of products,
effective distribution channels etc. Advancement of technology evolved multi-channel shopping
which results in providence of products through use of online platforms. It reduces the
attractiveness of small shops because customers can purchase products from their homes now.
Amazon is e-commerce company which is known as largest internet retailer in terms of revenue
and market capitalisation (Bayne and Woolcock, 2011).
In the present report explain about, formulation of plan to ascertain the views of
respondents, presentation of research methodologies and sample framing, preparation of
questionnaire, interpretation of data with the help of mean, median and mode, evaluation of data
using measures of dispersion, use of quartiles, percentiles and correlation coefficient to draw
conclusions. Also, creation of trend line to ascertain information about future trends, application
of information processing tools to improve communication and use financial tools to choose best
profitable alternative.
TASK 1
1.1 Creation of plan for collection of data
In today's era main role is played by the technology in advancement of business
activities. Implementation of new technologies not only helps in development of internal
structure and strength of organisation but also evolves new channels of conducting business. Use
of internet to conduct their business functions is most effective platform which is emerged to use
of technologies. It provides the opportunity is to provide their products worldwide through using
internet facilities and online platforms. There are many organisation which adopts this
technology and develops many channels in providence of their products and services.
Amazon is an electronic commerce and cloud computing organisation which was
founded in 1994. It terms of revenue and market capitalisation and revenue considered as largest

internet retailer. Amazon serve their functions worldwide. Almost all the products are provided
by Amazon except few. The main products in which organisation deals includes food, furniture,
electronics, books, software's, toys and jewellery.
It has been observed after the success of online shopping, huge adverse impact is faced
by high street shops and malls on their business. To ascertain the amount of impact of
technological innovation research is conducted with the help of primary and secondary methods
to grab the views of respondents and collect the information from market through analysing the
past sales and revenue data of organisation. Also, tries to find out how online platform changes
the shopping habit of consumers, factors which supports in this process, the reasons which
provides support to accept the changes and the socio-economic impact of technological
innovation and evolution of multichannel shopping.
Primary method: The process which is used as per this method includes collection of
information directly from respondents by the way of their views and feedbacks. It is most
reliable and accurate information free from bias. The results attained from the information
collected with the help of primary method is true in nature. Here, Direct research related topics
and questions are asked to respondents. The various tolls of primary method are defined below:
 Interview: It is also called as personal interview where researcher makes face to face
interaction with respondent to know their views. It helps in interpretation of information
from their facial expressions and attitudes (Ferrell and Fraedrich, 2015).
 Questionnaire: Most common primary method used to collect data. It includes
formulation of research questions on the basis of objective. Mainly which is used in
research process is close-ended questionnaire where different options are attached with
questions.
Secondary sources: The main sources which are used to collect the information by
researcher includes newspapers, articles and magazines. All these sources are such where the
information is already published from where it is gathered as per research requirement. The main
benefit which is received by researcher includes saving of time and cost.
1.2 Presentation of survey methodologies and formulation of sample frame
Amazon is organisation which uses digital plat form to conduct their business activities.
To make their business more effective and improves their decision-making management of
organisation decided to the take the views of customers upon the technologies are used by them.

In this regard, research is conduct with the aim of collecting information about different aspects
such as:
 Impact of technological advancement and multi-channel shopping upon business
performance of shops and malls
 Impact of technology regarding influencing consumer behaviour
 Determination of the factors which drive changes
 Impact of digital platform upon the economic and social development
Survey methodologies: This includes about the method which is used for the purpose of
conducting research effectively. In this regard, main method which helps to attain the actual
views of respondents is primary method where questionnaire is prepared having 10 different
research questions. Here, actual views are attained regarding importance of implementation of
technology within the organisation regarding improvement of profitability and sales and
influencing the behaviour of consumers. It improves the decision making of manager which
contributes in determination of actual position of in market (Ford and Richardson, 2013).
Sample frame: Here, describe about the methods which are used regarding selection of
the respondents from total population. There are many methods are present which can be used in
this regard includes random, cluster and stratifies. The main two categories under which all these
methods are defined includes probability and non probability sampling. All the methods have
their different functions in the process of research attached with various types of benefits. In the
present report, Random sampling method is used by researcher to select respondents. With the
helps of this method 30 respondents are selected to know their views about the research
questions. The collected information is analysed with the help of different statistical tools like
Mean, Median and Mode (García-Peñalvo and Conde, 2014).
1.3 Designing of questionnaire to attain the respondents
Questionnaire
Name:
Gender:
Age:
E-mail:

Q1. What product you buy most from online platform?
 Electronic
 Clothing
 Furniture
Q2. which mode of you like most for shopping?
 Offline through shops
 Online
 Door to Door
Q3. Does technological innovation and multi-channel shopping reduce the attractiveness of high
street shops?
 Agree
 Disagree
 Cant say
Q4. Do you think technological advancement effectively contributes in expansion of business
worldwide?
 Highly effective
 Moderate
 No effect
Q5. Does emergence of multi-channel shopping influence the consumer behaviour related
shopping?
 Highly influential
 Average
 Not impact
Q6. Do you think risk is associated with the use of online mode of buying?
 High risk
 Average amount of risk
 Low risk
Q7. Does innovation and online platform helps Amazon to grow effectively in future period of
time?
 Yes
 No

 Cant say
Q8. Does price of online products are low in comparison to high street shops and malls?
 Agree
 Disagree
 Cant say
Q9. Are you satisfied with the fact that online technology overrides businesses of offline
organisations?
 Highly satisfied
 Satisfied
 Dissatisfied
Q10. What you want to recommend for development of future operation of Amazon?
TASK 2
2.1 Summarisation of data through using representative values mean, median and mode
Q1. What product you buy most from online platform?
Particulars
No. of
respondents
Electronic 14
Clothing 10
Furniture 6
Total 30
Mean 10
Median 10
Mode 2
Q2. which mode of you like most for shopping?
Particulars
No. of
respondents
Offline 11

through
shops
Online 15
Door to
Door 4
Total 30
Mean 10
Median 11
Mode 3
Q3. Does technological innovation and multi-channel shopping reduce the attractiveness of high
street shops?
Particulars
No. of
respondents
Agree 14
Disagree 10
Cant say 6
Total 30
Mean 10
Median 10
Mode 2
Q4. Do you think technological advancement effectively contributes in expansion of business
worldwide?
Particulars
No. of
respondents
Highly
effective 12
Moderate 10
No effect 8
Total 30
Mean 10
Median 10

Mode 4
Q5. Does emergence of multi-channel shopping influence the consumer behaviour related
shopping?
Particulars
No. of
respondents
Highly
influential 8
Average 13
Not impact 9
Total 30
Mean 10
Median 9
Mode 8
Q6. Do you think risk is associated with the use of online mode of buying?
Particulars
No. of
respondents
High risk 13
Average
amount of
risk 9
Low risk 8
Total 30
Mean 10
Median 9
Mode 5
Q7. Does innovation and online platform helps Amazon to grow effectively in future period of
time?
Particulars
No. of
respondents
Yes 15
No 9

Cant say 6
Total 30
Mean 10
Median 9
Mode 3
Q8. Does price of online products are low in comparison to high street shops and malls?
Particulars
No. of
respondents
Agree 11
Disagree 10
Cant say 9
Total 30
Mean 10
Median 10
Mode 2
Q9. Are you satisfied with the fact that online technology overrides businesses of offline
organisations?
Particulars
No. of
respondents
Highly
satisfied 10
Satisfied 15
Dissatisfied 5
Total 30
Mean 10
Median 10
Mode 0

2.2 Evaluation of the results of research to draw important conclusions
Number of
respondents
Rank given
by
Respondents
(out of 5)
1 2
2 3
3 5
4 1
5 1
6 2
7 3
8 4
9 1
10 1
11 2
12 3
13 3
14 2
15 1
16 5
17 3
18 2
19 1
20 4
21 3
22 5
23 2
24 1
25 4
26 2
27 1
28 3
29 4
30 2
Mean
2.53333333
33
Median 2