Business Decision Making Report: Amazon's E-commerce Strategy Analysis

This report provides a comprehensive analysis of Amazon's business decision-making processes, focusing on its multichannel shopping strategy and the impact of digital technology on consumer behavior. The report begins with an introduction to multichannel shopping and its importance in today's business environment, setting the stage for an investigation into Amazon's e-commerce operations. Task 1 outlines the plan for collecting primary and secondary data, including survey methodologies, sampling frames, and questionnaire design. Task 2 summarizes the survey data, analyzes the outcomes, and explores measures of dispersion, quartiles, percentiles, and correlations to draw meaningful solutions. Task 3 presents the data through various charts and graphs, along with trend line analysis and a poster, culminating in a formal report. Task 4 delves into the roles and characteristics of information systems, evaluates the critical path, and explores financial tools used in decision-making. The report concludes by summarizing the key findings and providing references for further research.

Business Decision Making

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Create a plan for collecting primary and secondary data......................................................1
1.2 Survey Methodology and sampling frame use......................................................................2
1.3 Creation of questionnaire......................................................................................................4
TASK 2............................................................................................................................................6
2.1 Summarise the data collected from the survey.....................................................................6
2.2 Analysis of outcomes of the research and draw proper solution..........................................9
2.3 Evaluating the data as measure of dispersion.....................................................................10
2.4 Explanation about quartile, percentiles and correlation to draw appropriate solution........11
TASK 3..........................................................................................................................................12
3.1 Various charts and graphs are prepared on the collected data............................................12
3.2 Trend line analysis..............................................................................................................18
3.3 Poster...................................................................................................................................18
3.4 Formal report.......................................................................................................................18
TASK 4..........................................................................................................................................19
4.1 Roles and characteristics play by various information system...........................................19
4.2 Evaluation of critical path...................................................................................................20
4.3 Financial tools for decision-making....................................................................................21
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................23

INTRODUCTION
Multichannel shopping can be understood as a marketing strategy through which
companies can offer its consumers with ample number of opportunities through which they can
buy products or uses services according to their needs. In today's business environment,
organisation makes plan to sustain at marketplace for a longer period of time. This action is
helping firms in building up their reputation in front of business society which can directly aid in
giving rivalry to their rivals (Groebner and et. al., 2011). Long term plans aid companies in
attaining a good position at market through which profitability and productivity can be enhanced
and maximise and in an appropriate sense. Funds estimation, planned budget and many more are
some major sources through which firm can hit its long term targets. This project is based on
Amazon which is delivering its services to consumers in all over world through using e-
commerce system. Report is enclosed with a plan in which data has been collected through using
different strategies and methodologies, questionnaire has also been developed, after that
interpretation of gathered information. After that, computation is being done that are related to
dispersion, percentiles, quartiles so that to pull up outcomes.
TASK 1
1.1 Create a plan for collecting primary and secondary data
Creation of a plan needs relevant data so that investigator can draw favourable outcomes.
It is required for companies to develop both long and short term plans so that to grab attention of
consumers and to attain all the goals and objectives that organisation carries so that to maximise
both profitability and productivity. It is being analysed that companies which are looking
forward to expand their business should keep on developing plans, execute and then monitor
them so that to grab good position at marketplace of United Kingdom in short period of time.
Under present report, investigator is looking forward to know all reasons that impacted on
consumers behaviours which are related to new and updated digital technology (Ferrell and
Fraedrich, 2015). Main motive researcher under this is to reduce all the negative impact of
technology and improve profitability of Amazon with the help of developing relationship with
customers so that they can stay connected for a longer period of time.
In context to this, it is being located that main there are two methods that can be used by
researcher in order to collect data which is related to people's perception, point of views of
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authors, scholars and many more. Two methods are: primary and secondary method which are
being described properly beneath:
Primary source: This sort of method can be stated as one of the most relevant one for
any investigation because under this researcher can directly ask questions from respondents in
order to draw or come to a conclusion. Gathered information through this method aid researcher
in pulling out relevant data in specific time of period. But, it has also been analysed that this sort
of method are contains ample number of problems like this sort of method takes time and money
which it might be possible an investigator cannot afford. This method contains things like
survey, online, questionnaire, face to face and many other approaches through which researcher
can gather information from different areas. All of them are described beneath:
 Survey: This sort of method includes face to face interaction that a researcher have with
respondents that he/she have selected where perceptions of them plays vital role (Ford
and Richardson, 2013).
 Questionnaire: Under this, Amazon's researcher can ask questions which is being
prepared by them to grab relevant data which may aid him/her in near future like in
decision making process and many more.
 Online: This method is mostly being utilised by investigator in modern world, because it
is much faster than a survey or a questionnaire along with this, it is also do not ask for
much cost because votes are being taken from respondents even when they are sitting at
their home.
Secondary source: Author's point of view is being stated as one of effective knowledge
that can help a researcher in grabbing good and authenticated information. This sort of data can
be collected from various mass media and some of these are: articles, newspapers, online sites,
search engines and many more (Vercellis, 2011).
1.2 Survey Methodology and sampling frame use
Surveys are being conducted by an organisation to use pull up relevant information so
that it can be analysed in order to draw conclusion and with the help of this, organisations can hit
its long term targets (Tufféry, 2011). It has been located that a survey is filled with information
which is being gathered from different point of views that people have and under this,
respondents can be selected through different methods like random sampling, purposive and
many more. Here, Amazon is doing business in almost all the countries where it is hard for
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investigator to select best approachable method through which data can be collected. Main aim
of Amazon under this assignment is to conduct a survey so that to look into different aspects,
perceptions of responders in order to draw conclusion which may aid them in looking to impact
of innovative technologies consumers behaviour. With the help of developing a survey
researcher or investigator can make decisions so that to improve profit margins of Amazon
through making modifications or adopting strategies if it is needed (Stine and Foster, 2014).
Survey methodologies: In order to get information which is related to existing
performances of business firm there are ample number of methods that can be used by
companies (Maxwell, Jeffrey and Lévesque, 2011). Under this case, investigation is being
conducted by investigator in the form of survey where researcher is looking into different aspects
and impact of innovate technologies behaviour of consumers after using e-commerce system.
Under this, Amazon's investigator has used primary method where questionnaire is being
prepared where 10 questions has been developed by investigator under the questionnaire.
Sample frame: It has been located that Amazon can use various methodologies in order
to select respondents from whole number of consumers that are present in all over world. Some
of method under this are: simple random, cluster, stratifies and many more which comes in two
sort of methods and these are: probability and non-probability sampling process (García-Peñalvo
and Conde, 2014). These methods differs from each other thus, it is vital for researcher to look
into different aspects and select the best suitable approach in order to pull out favourable
outcomes in specific period of time. 20 respondents have been selected in order to know about
their perceptions regarding impact of digital technology (Multichannel shopping) on human
behaviour where questions are going to be asked from individuals that have been selected.
On the other hand. basic subject that gets cover under the investigation (Survey) through
which questionnaire have been developed are given below:
 Values and technological innovation's importance
 Development of multichannel shopping
 Effect of technology on malls
 Change in behaviour of consumers after using new and updated technology
 Socio-economic effect
 Amazon's performance
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1.3 Creation of questionnaire
Questionnaire comes under primary method and can be understood as an effective tool
that can be used by researcher where information is being gathered through all the answers that
has been given by respondents which has been selected various sampling methods. Amazon is an
e-commerce firm that develops opportunities for consumers where they can look into various
products and select the best suitable one that will directly fulfil all needs and wants that they
have (Tzeng and Huang, 2011). Impact on behaviours of consumers after utilising online buying
selling online sites can be both positive or negative. Therefore, researcher has used questionnaire
method through which authentic information can be grabbed from respondents.
Kind of questionnaire: It is being located that there are two sort of questionnaire that
can be taken under in use by researcher. This includes various things like face to face interaction
that an investigator does with answering persons. Gathered data can be stated as information that
carries authentication in it (Yager and Kacprzyk, 2012). Then after that questionnaire which is
being developed contains questions and than after that it gets sent to selected respondent through
online on their maid id's or on personal address as well.
Importance of questionnaire
Questionnaire carries ample number of benefits that an investigator can have in case of
Amazon and these are:
 Performance can be analysed of Amazon.
 Innovation and motivation can take place.
 New and updated technology can be taken under in use.
Questionnaire
Name:
Age:
Gender:
Q1. Do innovation or digitalisation can affect high street shops and mall's business?
 Extremely impressive
 Moderate consequence
 Null property
Q2. Does implication of new and updated technology can put impact on working of
organisation?
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 Yes
 No
Q3. Do digitalisation can help consumers in saving their precious time?
 Agree
 Disagree
Q4. Which channel would you choose while doing shopping?
 Online
 Physical store
Q5. Can digital technology put any sort of impact on consumers life or behaviour?
 Prestigious and positive impact
 Average effects
 Null effects
Q6. Do you think that online market will take place of offline business concern in upcoming
future?
 Yes
 No
Q7. What are the items that can be mostly liked by you to purchase from online e-commerce
sites?
 Clothes
 Home appliances
 Electronic gadgets
Q8. Does e-commerce reduced profit margins of local business shops?
 Agree
 Disagree
Q9. Can digitalisation aid Amazon in gaining good market value?
 Yes
 No
Q10. Recommend in context of Amazon that how negative effects can be reduced to zero of
online technologies?
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TASK 2
2.1 Summarise the data collected from the survey
Q1. Do innovation or digitalisation can affect high street shops and mall's business?
Particular Respondent
Extremely
impressive 10
Moderate
consequence 5
Null
property 5
Total 20
Mean
6.66666666
67
Median 5
Mode 0
Q2. Does implication of new and updated technology can put impact on working of
organisation?
Particular Respondent
Yes 18
No 2
Total 20
Mean 10
Median 10
Mode 0
Q3. Do digitalisation can help consumers in saving their precious time?
Particular Respondent
Agree 15
6

Disagree 5
Total 20
Mean 10
Median 10
Mode 0
Q4. Which channel would you choose while doing shopping?
Particular Respondent
Online 12
Physical
store 8
Total 20
Mean 10
Median 10
Mode 4
Q5. Can digital technology put any sort of impact on consumers life or behaviour?
Particular Respondent
Prestigious
and positive
impact 10
Average
effects 8
Null effects 2
Total 20
Mean
6.66666666
67
7

Median 8
Mode 2
Q6. Do you think that online market will take place of offline business concern in upcoming
future?
Particular Respondent
Yes 13
No 7
Total 20
Mean 10
Median 10
Mode 6
Q7. What are the items that can be mostly liked by you to purchase from online e-commerce
sites?
Particular Respondent
Clothes 12
Home
appliances 5
Electronic
gadgets 3
Total 20
Mean
6.66666666
67
Median 5
Mode 2
Q8. Does e-commerce reduced profit margins of local business shops?
Particular Respondent
Agree 11
8

Disagree 9
Total 20
Mean 10
Median 10
Mode 2
Q9. Can digitalisation aid Amazon in gaining good market value?
Particular Respondent
Yes 14
No 6
Total 20
Mean 10
Median 10
Mode 2
2.2 Analysis of outcomes of the research and draw proper solution
Under this, involvement of computation stays of all the results (information) that has
been gained by researcher after conducting the investigation which was related to present topic
and that is effect of technology local shops and on malls. On the other hand, it has been located
that decision making process can be taken under in use. Analysation of data is being done
through taking under in use of mean, median and mode. It has been located that these are the
methods which may aid in evaluating all results right on time. Investigation takes under in use
various sampling methods (Solomon, 2014). Here in context to present scenario, questionnaire
approach has been used by investigator where analysation of gathered information is being done
and computation of mean, mode and median is being given beneath:
Number of
respondents
Rank given by Respondents (out of
5)
9