Case Study: Amazon's Innovation Framework and Competitive Analysis

This case study examines Amazon's business strategies, focusing on its innovation framework, competitive advantages, and strategic models. The analysis explores various innovation frameworks, including profit models, networks, structures, processes, product services, product systems, and service models, illustrating their contribution to Amazon's success. The study evaluates frameworks such as Ansoff's matrix, Bowman's strategic clock, and Porter's generic model to assess how Amazon gains a competitive edge. The application of the Ansoff matrix, Bowman's clock, and Porter's generic model are discussed in detail. Finally, the case study critically analyzes Amazon's utilization of the blue ocean strategy, emphasizing its role in capturing market share and targeting new customer segments. The paper aims to provide a comprehensive understanding of Amazon's strategic approach to business development and its ability to maintain a leading position in the market.

Case Study based on Amazon
company

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Examine various innovation framework or models in order to contribution the success of
Amazon...................................................................................................................................3
Evaluate various frame work which helps to gaining competitive advantages......................5
Critically analysis the blue ocean strategy which utilisation by Amazon..............................8
CONCLUSION.............................................................................................................................10
REFERNCES.................................................................................................................................11

INTRODUCTION
Amazon is one of the leading organisations in order to providing wide range of products and
services. It is multinational technology organisation which refers to headquarters is situated in
Seattle, Washington which refers to dealing in various services such as e-commerce, clod
computing, digital streaming and artificial intelligence (Cusumano, 2017). It was founded by Jeff
Bezos in 5 July, 1994. It involves organisation which started online books seller so dealing in
many other activities such as sell electronics, software, video games, apparel, furniture, food,
toys and jewellery. The report is about the Amazon case study in order to providing wide range
products and services which helps to attracting large numbers of customers. The paper consist is
innovation and entrepreneurship models as well as porter's generic strategies and Bowman clock
strategies. It includes organisation analysis Ansoff matrix which result as gaining competitive
advantages which helps to achieving organisation goal and objectives. It involves blue ocean
strategy formulated by organisation in order to capturing large market share and accordingly
enhancing targeting new customer base. It involves various framework, tools and techniques
which help to achieving organisation goal and objectives.
MAIN BODY
Examine various innovation framework or models in order to contribution the success of
Amazon.
Profit model-: It is most important part of an innovation which refers to organisation
enhancing profitability and productivity so it impact on innovation and technology. It is process
which refers to organisation providing large products and services for customers as well as
achieving organisation goal and objectives (Cutter, 2019). In relevance of Amazon, it includes
profit is the blood of company without that organisation cannot survive in the market for long
term. It involves utilisation advance technology in order to gaining competitive advantages as
well as enhancing profitability and productivity of company.
Networks-: It is process which refers to organisation developing the powerful network so
effectively and efficiently creating innovations as well as attracting large numbers of customers.
It includes utilising various technologies in order to effectively and efficiently established
resources such as managing the work. In relevance of organisation, it utilisation high tools and

techniques in order to providing online services for customer so making more changes and
development in techniques which result as gaining competitive advantages.
Structures-: Organisation utilising effective structures in order to smoothly run the
information which help to achieving organisation goal and objectives (Denning, 2019). Amazon
utilising hierarchical structures because manager easily transfer the information from one place
to another so it bring new innovation. It involves communication from top to bottom and vice
versa so managers easily assigned the task to their employees and they are accountable for that
as well as employees have faced any problem so mangers find out the best solution for this
problem.
Processes-: Organisation formulating new strategies which helps to smoothly
manufacturing of products and services as well as smoothly run business operation in order to
achieving organisation goal and objectives. In context of organisation, it includes innovation in
internal processes which helps to improving products and services and providing best services
for customers. It involves various tools and techniques which result as implemented effectively
in order to survive the business for longer period of time.
Product services-: It involves organisation providing various products and services for
customers so accordingly fulfil the needs and wants of customers. In relevance of organisation, it
involves organisation conducting market research which refers to know about the customers
taste, preferences and market trend on that basis developing products and services which refers
to gaining competitive advantages as well as targeting new customers. It includes providing
various products and services on the basis of quality, price, safety and other measures are
considered.
Product system-: It includes various products and services offered for customers in order
to providing best services for customers (Dolata, 2017). In relevance of Amazon, it involves
which refers to Amazon utilising various software, tools and techniques which are make
different from another e-commerce company. It including they are providing online retail
products and services which helps to fulfilling the needs and wants of customers. It is essential
for making changes and improvements in products which helps to targeting large numbers of
customer.
Service-: It plays vital role in order to making innovation in products and services so on
that Basis Company serves the best services for customers. It includes various kinds of services

such as Amazon providing online services for customers in order to easily reached products and
services so it helps to achieving organisation goal and objectives. It also helps to developing
innovation in services so attracting large numbers of customers.
Therefore, it includes various tools and techniques which result as achieving organisation
goal and objectives as well as enhancing profitability and productivity of company (Escobar,
2020). It involves organisation brings new innovation with the help of this models.
Evaluate various frame work which helps to gaining competitive advantages.
Ansoff's matrix
It is model or tool which mostly organization utilising in order to gaining competitive
advantages which result as company analysis the market situation and condition on that basis
developing nee strategies which helps to achieving organisation goal and objectives. In relevance
of Amazon, it includes various processes so they exploit new opportunities at market place on
that basis utilising this framework which result as ginning profitability and productivity.
Product development-: It is strategy which refers to organisation utilising to developing
innovative products and services for attracting large numbers of customers. In relevance to
Amazon, it involves organisation utilisation this model to gaining competitive advantages such
as analysing market and accordingly developing new products for market in order to existing
customers (Hoefle, 2016). This framework effectively utilised by organisation in order to
enhancing profitability and productivity of company.
Market development-: It is strategy which refers to existing products and services offered
for targeting new customers. In context of Amazon, it involves organisation analysis the needs
and demands of customers in order to existing products offered for new customer base which
result as enhancing profitability and productivity. It includes targeting new customer base which
helps to enhancing sales revenue and profitability.
Market penetration-: It is strategy which refers to organisation utilising to capturing
market share as well as enhancing sales revenue of company so satisfying the needs and wants of
customers. In reference of organisation, it is process which refers to present products and
services serves for existing market. It includes to enhancing profitability and productivity of
company as well as developing brand image in the mind of customers.
Diversification-: It includes which refers to new product for new market so it help to
gaining competitive advantages. In context of Amazon, it involves which analysing the needs

and demands of customers on that basis developing new products for new market which helps to
targeting new customer base.
Hence, it includes organisation utilising this tools in order to beat competitor and explore
the new opportunities which result as achieving organisation goal and objectives.
Bowman's strategic clock
It is tool and techniques which result as most of organisation utilising this framework in
order to gaining competitive advantages as well as and company achieving strategic position in
order to analysis this external market. In relevance of organisation, it is utilising this model so
which are discussed below.
Low price and low value added-: It is first step which refers to Amazon providing those
products and service at cheap prices so accordingly set their value. It includes organisation used
this strategy which refers differentiate products and services from other brands and attracting
large numbers of customers.
Low price-: It is second strategy which includes organisation setting products and
services at low cost in order to targeting large numbers of customers as well as gaining
competitive advantages (Jusys, 2016). In context of organisation, it effectively adapting this
framework because they provide various kinds of discounts offered for customers.
Hybrid-: It includes various products and services such as used as product differentiation
strategy at low price products and services. In relevance of organisation which refers to focusing
on this strategy follow as.
Differentiation-: It is process which refers to organisation focusing on this concept due
to analysing the needs and wants of customers on that basis Amazon utilising this tools and
techniques because developing innovative products and services. It includes differentiate from
another products and services which result as enhancing profitability and productivity of
company.
Focused differentiation-: It is another strategy which including luxurious products and
services operate their business in another country so utilising this model (Jusys, 2018). In
relevance of organisation, it include various tools and techniques so conducting proper research
at accordingly serves the best services for customers.
Risk high margins-: It is process which refers to managing risk and smoothly run the
business operations and activities. Amazon manager is utilising this tools and techniques in order

to managing risk effectively and efficiently which result as achieving organisation goal and
objectives. It includes managing business function which helps fulfil the needs and wants of
customers as well as enhancing profitability and productivity of company.
Monopoly pricing-: It is pricing strategy which followed by most of organization and
Amazon follow this strategy which refers to gaining competitive advantages.
Loss of market share-: It is process which refers organisation utilising this process
analysing the needs and demands of customers so gaining strategic position. In context of
Amazon, it includes set the standard price of products and services in order to targeting large
numbers of customers (Moran, 2016).
Therefore, it is essential model which organisation analysis in order to gaining
competitive advantages as well as enhancing profitability and productivity of company.
Porter's generic model:
It is framework which refers to organisation explore new opportunities at marketplace. It
is products and services which focusing on different strategies so accordingly Amazon
developing plan the strategies which result as successful survive at market place.
Differentiation-: It is first strategy which refers to organisation developing new
innovation products and services for customers’ in order to differentiate from others products
and services. In relevance of organisation, it includes used this strategy so attracting larger
numbers of customers and providing online services for customers.
Cost leadership-: This is strategy which refers to targeting those customers which offered
products and services for those who preferred cheap cost products and services (Moran, 2016).
In relevance of Amazon, it involves provided products and services at cheap products and
services in order to providing various kinds of discounts and offers in seasonal occasion.
Focus-: This strategy which refers to mostly focusing on differentiation and cost focus
strategy in order to serves the best products and services for customers. In relevance to Amazon,
it is focusing on products at lower price. It includes analysis the needs and demands of customer
accordingly fulfilling the requirement of customers.
Hence, it includes this frame work is Important for an organization in order to enhancing
profitability and productivity of company. It is essential to analysis the needs and accordingly
fulfilling demands of customers.

Critically analysis the blue ocean strategy which utilisation by Amazon.
Blue ocean strategy which refers to effectively utilisation organisation in order to
achieving enhancing profitability and productivity of company as well as survive at market place
for longer period of time. It involves utilisation differentiated and low cost of products and
services as well as new market space which helps to targeting new customer segment in order to
analysis customers needs and demand which refers to gaining competitive advantages. In
relevance of Amazon, it is process which includes developing new strategies for new market for
new customers (Sauer, 2018). It involves which capturing new market space which helps to beat
competitor and exploit the new opportunities at market place. It includes different kind of
strategy which refers to create uncontested market space, make the competition irrelevant, create
and capturing new needs and demands of products as well a services, break the value cost trade
off and proper structuring of all the business activities and functions at cheaper price of products
and services. In relevance of organisation, it refers to developing new innovation in products and
services accordingly serve the best products and services for customers. It includes offering
different products and services for customers so accordingly serves customers so that basis
considers the following parameters.
Raise-: It is important factor which refers to raise the organisation in context of product,
pricing and serviced standards. In reference of Amazon, it utilised this factors in order to
differentiate products and services offered for customers.
Eliminate-: It is most important elements which refers to organisation eliminate reduces
cost at products and services in order to developing new market. In context of organisation
which refers to targeting new customer so set new pricing method and utilisation various tools
and techniques.
Reduce-: It is factor which refers to organisation manufacturing products and services so
reducing cost of material which helps to enhancing profitability and productivity of company
(Shank, 2016). Amazon utilised this strategy which helps to targeting large numbers of
customers in order to smoothly run the business operation.
Create-: It is process which refers to organisation analysis market trend and accordingly
developing new products and services such as achieving organisation goal and objectives. It
includes various principal and set standards which are essential to follow organisation in order to
effectively conducting business activity. It includes this principal which helps too minimizing

risk of and managing business activity as well as achieving organisation goal and objectives of
company. It is important for competitors which are available in market place which knows as six
congenital boundaries. It refers to visualizing strategy, developing new demand of products and
services in order to targeting large numbers of customers (Uribe, 2019). It is process which
including organisation analysis market demand and supply of products and services accordingly
formulated strategies which result as products and services easily reached to customer and
attained profits of company. They are including various principal which are discussed below.
Create uncontested market space-: Organisation utilising this strategy which refers to
developing new market in order to targeting new customers’ base. In relevance of organisation,
it utilised this techniques which help to achieving organisation goal and objectives of company.
Focusing on differentiate products and services-: It is process which refers to
organisation formulated new strategies in order to gaining competitive advantages. In context of
organisation, it involves they are developing innovative products and services which targeting
new customers.
Analysis market demand and supply-: It is process which refers to conducting market
research to know about the demand of products and services according serve the best services for
customers. Manger of Amazon is utilising this techniques in order to analysis the demand and
services which helps to fulfilling the needs and wants of customers.
Strategies formulated-: Under this strategy organisation formulated new strategies which
helps to achieving organisation goal and objectives (Van Teijlingen, 2016). In context of
Amazon, it includes this strategy which helps to developing new strategies in order to raising
profit and productivity of company.
This includes another process which refers to effectively implementing this strategy and
principal so organisation adapting this strategy in order to successfully determining various
principal as well as enhancing profitability and productivity of company. It is process which
includes leaders of organisation follow this technique in order to developing team spirit among
existing team members. It is effective process which refers to organisation formulated this
strategy which results as explore new opportunities as well as expand business operation in
another countries. It is tools and techniques which help to gaining competitive advantages as
well as employees effectively and efficiently performing the business function which helps to
attain the goal and objectives of company. It includes organisation measure the various rules,

regulation and guideline which are essential to follow in order to smoothly run the business
operation and functions (West, 2019). It is tools and techniques which are organisation
implemented effectively in order to improving performance of employees as well as improving
products and services.
CONCLUSION
From the above discussion and the given case study, one is able to find out many things
which are there in this report. There are many things which this report has covered which
includes the introduction and the key aspects which are covered which is relevant to theories
along with framework which is applied for supporting the analysis and evaluation. There is also
discussion about the company background and there key successes. There is also discussion
about the key drivers of innovation along with evidence of critical evaluation. There is
discussion about the entrepreneurship framework or models and by using the proter's generic
strategies and Bowman clock strategies which are there to support the analysis for the
competitive strategies and including the Ansoff matrix for supporting the analysis of corporate
level strategies. There is also defined information about the concept of Blue Ocean strategy with
full explanation. One is also able to get the critical evaluation along with specific examples in
detail which is there the success of the case study is the companies effective application of Blue
Ocean strategy. These are the one which are there analysing for to increase the customer base
which can help in getting the improvement in their business and are able to improve the
productivity along with increase in profitability. There are many things which are there in the
report which are able to support the theories and the analysis. By using the discussion and after
understanding the report the one is able to increase the business which can help in to increase the
market share and thus can help in increase the growth in their company which leads to the
growth of the company and their employees together which is good for both, employees and the
company.

REFERNCES
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