Amazon's Business Processes, Data Elements, and Business Intelligence

This report provides a comprehensive analysis of Amazon's business processes, focusing on how the company identifies its core operations, data elements, and business intelligence strategies. The report outlines the specific steps Amazon takes to identify essential business processes, such as browsing, account management, and shopping, and details a seven-step process to identify core business processes in terms of revenue generation. Furthermore, it examines the steps Amazon follows to identify and define the data elements that support these processes, ensuring data is easily understood and utilized. The report also explores the critical roles Amazon funds to develop actionable business intelligence, including responsibilities in business intelligence development, data integration, and quality improvement. This analysis offers valuable insights into Amazon's approach to business process management, data utilization, and the development of business intelligence, providing a detailed overview of the company's operational strategies and how they contribute to its success.

1. What are the specific steps an organization in your chosen industry would
follow to identify the core business processes essential to the success of the
business ?
Amazon business process is based on three operations -
❏ Browsing -: search and recommend the product and browse by category.
❏ Management of account -: regular checking of user shopping cart , stock of sellers
❏ Shop -: find the product , send it to shopping basket , finally make purchase
A business process is a set of activities that will help in the accomplishment of
organizational goal. Business Process Management is a systematic approach which helps
in making the workflow of organization more effective as well as more efficient and
organization become more capable to adapt the changes in this dynamic environment
(Chamberlain, n.d.).
.
Business process is a link between an organization’s business and organization’s IT
department.
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Some examples of business processes of AMAZON -:
Receive the orders , invoice and shipping the products , updation in employee’s
information.
Business processes depends upon the objectives of the organization. To identify business
processes amazon has these steps -
1. Visualization - functions and processes of the organization
2. Measurement - find out effective measures
3. Examine - analyze all the stimulation for improvement
4. Improvement - identify and applying the improvement
5. Controlling - facilitating improvement by use of user defined dashboards and real
time analytics and save the complete information about performance so that a report
can be prepare for further improvement
6. Reengineering - give new and improved form for better results
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If Amazon wants to identify it’s business processes in terms of revenue that how much
revenue can be generated from the business processes and how much profit can be make
by it. There are following steps to identify core business processes of Amazon. These
are as follows -
SEVEN steps to identify core business processes -
Step 1 - Create business model
Step 2 - Develop process Map
Step 3 - Analyse financial statements
Step 4 - Fix speed of task
Step 5 - Define Leverage
Step 6 - Review a case study of core business processes
Step 7 - Create a gap analysis
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2. What are the specific steps an organization would take to identify the
appropriate data elements used to support those core business processes , once the
core business processes have been identified ?
Data elements are those that provides meaningful information or lengthy description into
a short form or code (El-Sawy, 2001). To gather the full set of requirements following
questions is considered by Amazon-
Who are the individual , group and organization of interest ?
Why is data is needed ?
What functions need to be analyzed ?
When does the data need to be recorded ?
Where do relevant processes occur?
3. Steps to identify data elements which support Amazon’s business processes-
❖ Plan the data -
Develop a business model as well as processes
Explain business processes with documentation
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❖ Requires information -
Defines information needs of end users in business processes
❖ Conceptual design -
Expresses all information so that every user can easily identified .
4. What are the specific steps an organization would take to define those data
elements to ensure everyone making use of the data fully understands the
implications of interpreting that data
Amazon always try to define all data elements so that everyone can easily understand
and make use of all the data provided and take all the decisions . There are some steps
which provide ease in the interpretation of the data provided.
Step 1- What data you need to collect
Identification of data elements necessary for reporting
Identification of data elements necessary for improving quality of care and
Analyzing and evaluating to improve overall capacity
To meet out the needs of target audience
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Step 2 - Where can you find the data you need
From how many places data can easily get
This includes requesting , capturing , recording and storing data
Step 3 - Data Collection
Develop and modified data collection tools and protocols
Step 4 - How do you know the data you get is good and accurately reflects what you
trying to measure or report
Communication and training to employees as well as regular evaluation
Routine data quality improvement activities
Step 5 - Data reporting
To whom report it and how to report it
Step 6 - Communicating about the data
Analyze and disclose data to inform the audience
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Use the data for planning and quality improvement
Step 7 - How to use data
Evaluate and improve program activities
Identification of all the gaps
Improve planning and enhancement in efforts.
These are the steps by which employee of amazon can easily understand the data
elements and interpret all the data elements easily and help in the success of the
organization and meet all the needs of the target populations (Srivastava, 1999).
• What are some of the critical roles an organization needs to fund in
order to be successful in identifying , classifying and developing actionable
business intelligence ?
Business Intelligence is a process with two primary activities that is Getting data in and
getting data out .
Getting data in refers data warehousing involves transfering data from a set of systems
into an integrated data warehouse.
Getting data out refers to deliver the data to user wants to access the data and want to
make use of it to make decisions.
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Role of Amazon
Treat employees with trust , respect and compassion
Open and honest communication among all with integrity
Enabling professional and organizational standards to be met
Appreciate achievement and accomplish success
Develop healthy and safety environment
Always welcome new ideas
Key areas of responsibilities of Amazon for business intelligence
Development of business intelligence , reporting and development strategy
Manage business intelligence
Data integration and development solutions
Support data quality improvement
Manage service requests and incidents
Manage problems
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Manage human resources
Manage suppliers
Business intelligence has different types of skills requirements , having uniform demands
from business , technology , process and human resource (Irani, 2013). Amazon follows
these responsibilities for the proper functioning of business intelligence in the
organization. Such as-
Assist in production
Managing vendor for production support
Develop Helpdesk for problems and design production support procedures
Always Proactive to reduce the production potential issues
Analysis of causes from their root
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References-
Chamberlain, C., Dragoni, A., Payton, J., Devlin, S., Gentile, M.P., Mina, J. and Bajaj, A.,
Business Process Management: Amazon.
El-Sawy, O., 2001. Redesigning enterprise processes for e-business.
Irani, L.C. and Silberman, M., 2013, April. Turkopticon: interrupting worker invisibility in
amazon mechanical turk. In Proceedings of the SIGCHI Conference on Human Factors in
Computing Systems (pp. 611-620). ACM.
Srivastava, R.K., Shervani, T.A. and Fahey, L., 1999. Marketing, business processes, and
shareholder value: An organizationally embedded view of marketing activities and the discipline
of marketing. The Journal of Marketing, pp.168-179.
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