Amazon Business Model Analysis: Inquiry-Based Learning

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Inquiry based Learning
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INQUIRY BASED LEARNING
Table of Contents
Introduction...................................................................................................................... 2
Trends in the Retail Area................................................................................................. 2
Brick and Mortar:.......................................................................................................... 3
Collaboration with social media....................................................................................3
Consumer data.............................................................................................................3
Voice search.................................................................................................................3
Ordering by one click....................................................................................................3
Fast delivery................................................................................................................. 4
Review system on the online portal..............................................................................4
Business Analysis of the Company..................................................................................4
Business Canvas Model...............................................................................................4
Needs related to the company......................................................................................7
Opportunities related to the company...........................................................................7
Problems related to the company.................................................................................7
Recommendations...........................................................................................................8
Conclusion....................................................................................................................... 9
References.....................................................................................................................10
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INQUIRY BASED LEARNING
Introduction
Amazon is a multinational retail organization that is mainly working on the
technological part of the company. The main building of Amazon is situated in the
Seattle, of Washington region. Amazon Inc mainly works on the segment of electrical
commerce, technologies of the new and advanced cloud computer system to the
artificial intelligent of technologies. Amazon is often recognized as one of the largest
organization that deals with the electrical commerce in the technological market; also it
is one of the largest organizations on the cloud operating system of the world. Amazon
was founded in the year of 1994 by Jeff Bezos. The organization of Amazon was started
in the global market as a book store, but later it expanded its chain of business in the
market place. In recent time Amazon becomes the largest and biggest online
organization around the globe. The researcher used inquiry based research on the
project in this study topic in order to provide a prominent result. The result provides
information about the current and ongoing trends in the Amazon; and also describes the
business model, and gave important recommendations regarding the business
developments.
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Trends in the Retail Area
Trends in any business area mean the ongoing process or methods that help
organizations to grow positively in the financial area. The trend in area, in this case is
the retail, which focuses on the historical data as well as on the financial details of the
market. These data are really helpful for the companies to predict the future of their
business that further provides them the useful views to design a strategy useful to the
company’s growth (Aparicio-Ting, Slater and Kurz, 2019).
The author of this study topic uses some trends related to Amazon, in order to know
more about business growth in the future. The current trends that are creative and
advanced, help Amazon to attract more consumers to the company's product or the
services. To collect the data and information about the current retail trends in Amazon,
the author uses some methods of data collection sources, such as primary source and
the secondary source (Pedaste et al. 2015). Some notable trends of Amazon in the
retail section are,
Brick and Mortar:
Amazon founded as an online store in the market area. However, the trend which is
evident in the market development of Amazon is brick and mortar. Brick and Mortar
basically means the presence of the company in the building structure. This trend
related to the Brick and Mortar is very new in the market place, but it already has its
impacts on the market of the retail business (Savery, 2015).
Collaboration with social media
Amazon in recent time is collaborating with various social media platforms, which help
the company to raise the business skills and the market presence in a positive way.
This trend of merging the company with various Social Media has gained a lot of
attention from other companies as well (Aversa, 2015).
Consumer data
Amazon has plenty of physical stores in the world and also it has a stable market in the
online part as well. The company that is why has access to the huge number of
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INQUIRY BASED LEARNING
consumer data. This consumer data help the company further provide more services to
the consumers which are accurate (Garner, 2018).
Voice search
Amazon is one of the largest electronic commerce markets which work on the
multinational way as well. In addition, the company's large part works from the internet
server, which makes Amazon easily searchable websites in the online portal. This also
makes the organization reachable to its consumers in order to attract more audiences
towards the company. It raised the margins of the retailed ratio in the company (Wu and
Gereffi, 2018).
Ordering by one click
This feature in the Amazon changed the retail trends in overall business prospect. The
users of the organization can order their goods in one go. As Amazon is one of
renowned electronic commerce this feature helped the organization to grow in a positive
trend (Smith, Rupp and Offodile, 2017).
Fast delivery
Amazon is famous for its fast deliveries in its consumers. The fast delivery systems
make the consumers associated with the company more satisfied. As Amazon is one of
the largest electrical commerce website, fast delivery help the company attracts more
consumers. This feature is one of the best trendsetters of the company that influences
other companies to fasten their delivery skills (Trkman, Budler and Groznik, 2015).
Review system on the online portal
Amazon has the option in their online websites of review, where the consumers of the
company can give feedback and review about certain products or the service provided
by the organization. This section helps the company to better their service in the retail
market (Aversa et al. 2015).
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INQUIRY BASED LEARNING
Business Analysis of the Company
Business Canvas Model
Amazon is one of the largest companies in the world that deals with the electrical
commerce technologies. The researcher of this study has discussed the business
details in a very accurate and Broadway. To analyses, the business details of Amazon
the author of the study chooses the business model of the canvas. The business
canvas model is mainly a graphical representation of the company’s business elements.
The company has prime nine keys which constitute the business of the company
(Aparicio-Ting, Slater and Kurz, 2019). These nine keys are the main source of any
business, the author in this study discusses all these keys in a brief way to present an
accurate study report. Analyses of these keys help the company to know more about
the advantage and disadvantages. This helps the organization to get future solutions
about the problems regarding the issue. The nine key elements of any business are key
activities, key partners, key resources, value propositions, customer relationship,
channels, customer segments, revenue stream, and cost structure (Smith, Rupp and
Offodile, 2017).
Key partnership
 executives
for the
delivery
section
 Suppliers of
the
merchandise
 Suppliers of
the IT
hardware
Key activities
 Technologies
that are
advanced and
new Alsop
creative and
innovative
 New inventory
plans and
fulfilling the
requirements
Customer
relationships
 Advanced
Amazon web
services
which create
developer
relations
Customer
segments
 Global
based
consumers
as it is a
multination
al
company’
 Sellers
from the
third partyValue proposition
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INQUIRY BASED LEARNING
 Online retail shops
 New advanced Amazon devices
 Amazon Prime service in the market
 A market place which is fulfilled by the
Amazon itself
 New publishers to promote the
advanced and contents in the market
 Advanced web services provided by
Amazon
 Advances sales platforms in the
market
in the
business
 New
startup
businesses
and new
enterprises
 Creators
who are
creating
content
every day
that is
creative
Key resources
 New centers for
fulfillment
 Inventory
centers
 Centers for the
data entry
Channels
 New
websites for
the mobile
 Global
advanced
applications
 Affiliates
 Amazon web
services for
the
advanced
service
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INQUIRY BASED LEARNING
Cost structure
 Inventory costs for the inventory
process
 Technological cost capital
 Cost capital for the new and innovative
contents
 Costs set for the fulfillment process
 Costs set for the marketing process
Revenue streams
 Products in the retail segment for
the sales margin
 Fees as the subscription cost
 New commissions
 Fulfillment fees
 Fees as the shipping charges
 Utility fees for the computing
services
The author of the study uses the business canvas model in this segment in order to
describe all the important lookouts regarding Amazon. The nine key elements of
Amazon discuss the important features of the company that helps the company to grow
in a positive direction. These elements in Amazon are very much responsible for the
company’s revenue incensement (Singh and Dutta, 2015).
Needs related to the company
Amazon has some basic needs that help the organization to grow in a positive direction.
Such as,
 The company needs to be specific about what they are selling in the market area.
 Amazon needs to be measured about what they are selling, to that it can
measure the numbers on a daily basis regarding the tools of the company.
 The company needs to set goals or targets that are attainable or achievable.
 The goals set by the company needs to be realistic in terms of its attainability.
 Setting a time limit for the company, by then the company must serve their goals.
Opportunities related to the company
Amazon is one of the leading retail businesses in the world has some opportunities
(Smith, Rupp and Offodile, 2017). Like,
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INQUIRY BASED LEARNING
 The company has a strong and impactful sell regarding their everyday
merchandises.
 Prime in the Amazon has increased the numbers of the consumers also
increases sales.
 Improved delivery time in the business area, which makes the distribution
stronger.
 New businesses are also collaborating with Amazon that increases the brand
value of Amazon.
Problems related to the company
The Amazon has some notable issues which can be seen in its market of retail area
(Aversa et al. 2015). Such as,
 Maintaining the growth related to the company’s E-Commerce section.
 The pressure of doing constantly good in the international platform in order to
maintain sustainability in the market.
 Maintain sustainability with its fellow rivals like E bay.
 Creating a balance between profit and investing in new services is a major issue.
Recommendations
The researcher of this study discusses the business model of the Amazon and
also discusses certain problems that are evident in the business model (Smith, Rupp
and Offodile, 2017). To resolve these issues, the author of the study provided some
recommendations or strategies. Such as,
 Email Marketing, in this part the company can develop marketing via email in
order to maintain the budget issue of the company. The company recommends
the products or services through e mails which can be useful to attract more
consumers in the business.
 Check the rating section of the company, it can provide the exact number of the
people that are satisfied by the company’s service. The company can develop
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INQUIRY BASED LEARNING
their products or service quality after knowing the ratings of a certain thing on
their website. The review setting is very famous for Amazon within the consumer
section, as it helps them to buy a product that has good remarks rather than non
reviewed products.
 Making sure that the consumer section of the global sector is very much loyal to
the company and its services. Fulfilling their needs can be attracted in terms of
expanding the business in a broader area.
 Amazon needs to focus on the section where they provide the video streaming
options of the product, as this part of the company attracts more consumers
towards the services of the company.
 Making the web sale options more prominent in the company, and expand the
market in Asia and Europe.
 Develop the automated delivery options in the market such as drone delivery
section.
 Open websites regarding the service where the people can physically experience
the products (Smith, Rupp and Offodile, 2017).
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INQUIRY BASED LEARNING
Conclusion
The concluding statement of this study suggests that Amazon is one of the leading retail
business chains of the world. To describe the business details of the company the
author uses the business canvas model, where the author briefly discusses all the nine
key elements of the business. Further provides the opportunities for the company, with
the problems that can be seen in the company. In the end, the author provided some
resolving statements which can be useful in order to shorten the issues that are evident
in this study regarding the business of Amazon.
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References
Aparicio-Ting, F.E., Slater, D.M. and Kurz, E.U., 2019. Inquiry-Based Learning (IBL) as
a Driver of Curriculum: A Staged Approach. Papers on Postsecondary Learning and
Teaching, 3(1), pp.44-51.
Aversa, P., Haefliger, S., Rossi, A. and Baden-Fuller, C., 2015. From business model to
business modelling: Modularity and manipulation. In Business models and
modelling (pp. 151-185). Emerald Group Publishing Limited.
Aversa, P., Haefliger, S., Rossi, A. and Baden-Fuller, C., 2015. From business model to
business modelling: Modularity and manipulation. In Business models and
modelling (pp. 151-185). Emerald Group Publishing Limited.
Garner, B.A., 2018. Amazon in the Global Market. Journal of Marketing &
Management, 9(2).
Pedaste, M., Mäeots, M., Siiman, L.A., De Jong, T., Van Riesen, S.A., Kamp, E.T.,
Manoli, C.C., Zacharia, Z.C. and Tsourlidaki, E., 2015. Phases of inquiry-based
learning: Definitions and the inquiry cycle. Educational research review, 14, pp.47-61.
Savery, J.R., 2015. Overview of problem-based learning: Definitions and
distinctions. Essential readings in problem-based learning: Exploring and extending the
legacy of Howard S. Barrows, 9, pp.5-15.
Singh, V.K. and Dutta, K., 2015, January. Dynamic price prediction for amazon spot
instances. In 2015 48th Hawaii International Conference on System Sciences (pp.
1513-1520). IEEE.
Smith, A.D., Rupp, W.T. and Offodile, O.F., 2017. Amazon. com, Inc.: Retailing Giant to
High-Tech Player?.
Trkman, P., Budler, M. and Groznik, A., 2015. A business model approach to supply
chain management. Supply Chain Management: An International Journal, 20(6),
pp.587-602.
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