BTEC HND Business (Marketing): Amazon Project Management Report

This report is a comprehensive analysis of Amazon's business project, focusing on the impact of digital technology on its operations. The report includes a research proposal with aims, objectives, and research questions. It details a project management plan covering cost, time, communication, and scope, along with a project life cycle. A work breakdown structure and Gantt chart are presented to illustrate the project timeline and stages. The report utilizes both qualitative and quantitative research methods, analyzing data collected through questionnaires. It evaluates the accuracy of research methods and communicates findings. The report includes a critical analysis of project outcomes, alternative research methodologies, and recommendations for business operations. The study aims to identify issues and obstacles in Amazon's operational practices, analyze the use of digital technology in commerce, determine its impact on sales and marketing, and suggest solutions. The research findings highlight the positive impacts of digital technology on productivity and sales, while also identifying challenges in online transactions. The report concludes with an analysis of research methods and lessons learned, offering insights for decision-making and management planning.

Submission Front Sheet
Assignment Code: NSAB537B6
Programme: BTEC Higher National Diploma in Business (Marketing)RQF
Unit Title and Number: Managing a Successful Business Project (Unit 6)
Level: 5 Unit Code: D/508/0491; Credit value: 15 credits; Level 4
Module Tutor: Email:
Date Set: 12th January 2018
Name: Registration Number
Date: 08.03.2018
Is this a First Submission or Second Submission ?
Word Count (max.5000)
Turnitin Score
1

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1 Presenting a research proposal which contains research questions as well as aims and objectives..............4
P2 Determining a project management plan which covers all the business aspects of amazon........................5
P3 Presenting a work breakdown structure with the help of Gantt Chart which presents the time frame and
stages of completion of project...............................................................................................6
M1 Producing a comprehensive project management plan that helps in monitoring the business operational
activities..................................................................................................................................8
D1 Critical analysis of the project management process and research methodologies..........8
TASK 2............................................................................................................................................8
P4 Application of qualitative and quantitative research methods for project aims and objectives.....................8
TASK 3............................................................................................................................................9
P5 Determination of appropriate tools and techniques for research and data analysis..........9
M2 Analysing the accuracy of such research methods........................................................16
P6 Communicating the research outcomes to intended audiences in appropriate manner...18
M3 Determining the accuracy and authenticity of the tools and techniques used to recommend changes in the
operations.............................................................................................................................19
D2 Critically analysing the project outcomes for decision making and developing a management plan for the
operations of the business.....................................................................................................19
TASK 4..........................................................................................................................................19
P7 Analysing the effectiveness of research methods applied in terms of attaining the business objectives....19
M4 Identifying the alternative research methodologies and lessons learnt in view of outcomes.....................20
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................22
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ABSTRACT
The present study is based over the changes faced by online retail industry due to Technical changes in the
operations. The study will be based on Amazon and its operations. This firm deals in various categories of
commodities such as household products, electronics, clothing, accessories, gadgets etc. there has been
influences of various huge brands which in turn very attractive for buyers to have better comparison and have
the products at their door steps. This organisation has influences of various other corporation which are making
the unique collaboration with the entity. However, such influences of external power is helping it to have the
unique identity as well as create the fruitful probability in the business. There has been various big mergers and
acquisition of the firm which lead it to obtain the billion dollar empire in the market. To identify the current
trend, consumer preferences as well as various new innovations in the market there is need to have proper
research over the market and over the consumers. However, with the help of primary data analysis this are the
most preferable and favourable stage which is beneficial in collecting the appropriate information from the
market. In this research work to study in depth the effect of digital technologies on business activities of famous
e-commerce company which is Amazon questionnaire is also been prepared. There are 7 question which will be
asked to 20 respondents who the stakeholders of Amazon are such as employees, consumers suppliers etc.
3

Topic: Transformation of the business activities due to implication of digital technology- A study on Amazon.
INTRODUCTION
To develop and execute the operational aspects of the business it is necessary that a business must
implicate digitalisation in the operations. In the present report there will be research based on the factors which
affect the operational functions of Amazon in terms of digitalisations in the daily business activities. The project
also contains essential tools and techniques that will be beneficial in terms of analysing the adequate
requirements of the firm as well as various ways to overcome with such obstacles. There will be presentation of
Gantt chart which evaluates the process followed by researchers in terms of completions of research. There will
be preparation of questionnaires which will be fruitful in terms of analysing the adequate problems of the
business by asking various professional in different departments such as marketing, Human resources,
accounting and operational activities.
TASK 1
P1 Presenting a research proposal which contains research questions as well as aims and objectives
Background
Amazon is an electronic commerce entity which operation throughout the world by operating the online
trade practices. This firm deals in various categories of commodities such as household products, electronics,
clothing, accessories, gadgets etc. there as been influences of various huge brands which in turn very attractive
for buyers to have better comparison and have the products at their door steps (Al-Zoubi, 2016). The impacts of
digital technology over this organisation are quite fruitful as consumers can easily access the site from computer
device or mobile phones and can place order any time any were.
Overview
The research will be beneficial for the growth of Amazon in terms of online market. It will identify
various issues in the operations of the electronic business in term of operations, marketing, human resources,
accounting etc. There will be preparation of questionnaires which will be asked to various individual and that
will be helpful for them in terms analysing the main issues and problems faced by professionals in the
operational practices of the business (Qin, 2015).
Aim: “To identify the impacts of digital technology over the trade practices of Amazon”
Objectives: There are several objectives of this research which are needed to be meet by the researchers
 To identify issues and obstacles in operational practices of Amazon
 To analyse the use of and importance of digital technology in commerce
 To determine the impacts of technology in the sales and marketing of Amazon
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 To suggest various ways and techniques to overcome with business obstacles
Research Questions
 What are the issues and obstacles faced by Amazon in daily operational practices?
 What are the importance and use of digital technology in the commercial activities?
 How the digital technology will impact the sale and marketing of Amazon?
 What are the ways to overcome with technical issues of business?
P2 Determining a project management plan which covers all the business aspects of amazon
To develop the business operation in profitable manner there is need to analyse the various requirements
which are need to be made and meet by the professionals. These are the elements which will be helpful in
executing the operations of the entity in efficient manner. However, such components will be analysed as:
Cost: In order to develop the online operational practices of the Amazon there is need to have proper
analyse over the cost utilised in the operations and the requirements of funds for the same. Thus, in relation with
the same there is need to have survey over the all kinds of costs such as marketing, salaries to employees etc.
Time: The business operations must be time bound and appropriate for the operational practices. There
is need to have 24*7 online activities which will be helpful in getting the orders from the consumers on required
time.
Communication: To develop the operational aspects in the entity there is need to have favourable and
positive communication channel between consumers and the professionals of Amazon. It will be helpful in
delivering the adequate messages on the required time and help inefficient growth of the performance.
Scope: The scope operational practices of entity in terms with facilitating the most satisfactory and
adequate services to the consumers with resolving the maximum issues on time.
Project life cycle:
For the succession of the business activities there are various techniques which will be helpful to the
entity in terms of having the adequate control over the operations. However, the proposed plan will have
policies and procedures which are meant to be followed and monitored by the professionals in terms with
attaining the better growth and success in the market. However, it involves the stages like:
Planning strategies:
To have the most fruitful business activities it is essentially required to have the better planning and
decision-making (Leibold, 2015). However, the plans are to be made by the qualified and talented professionals
of the organisation who seeks the requirement of consumers and make necessary plans to design the operations.
5

Implementing plans:
It becomes essential to implement the planning which is done by researcher so that they could be able to
see what is to be done. Implementation of planning strategies which is been done in above part will be
identifying loopholes if any and will be easy to manage (Aithal, 2016).
Execution:
This is actual executive work which need to be done so that planning which is been done could be
implemented as well. Execution will be including to carry forward what is been planned this is also requiring
planning of what, how and in which given time frame to be done.
Redesigning:
If the planning is not according to actual work which is done, and any loopholes are remaining then the
whole planning and implementation part need to be overlooked and redesigned. This will be including part of
matching actual work with that of what was planned in beginning so that if there require any changes they could
be done.
Closing:
This is the ending phase of the project on with the professionals analyse the outcomes and information
they have gathered during such period. Thereafter, the professionals will have effective decision-making which
will be relevant with the business operations and management of the work.
P3 Presenting a work breakdown structure with the help of Gantt Chart which presents the time frame and
stages of completion of project
Activity
Task
durat
ion
Start
date
End
date
11/
01-
18/
01
18/0
1-
23/0
1 01/02-08/02
08/
02-
15/
02
15/0
2-
22/0
2
2
2
/
0
2
-
0
1
/
0
3
01/03-
08/03
08/
03-
15/
03
15/
03-
22/
03 22/ 03
Choose a
company Amazon 1 Start Finish
Gantt chart 1 Thu Thu
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setting and
Logbook
understanding
1/11/1
8 1/18/18
P1 What the
digital revolution
is about 1
Tue
1/23/1
8
Thu
2/8/18
P1 Introduction
about the
company 1
Thu
2/8/18
Thu
2/15/18
P2 Draft 1
Thu
2/8/18
Thu
2/15/18
P4 Secondary
research 1
Thu
2/15/1
8
Thu
2/22/18
Develop a
questionnaire 1
Thu
2/15/1
8
Thu
2/22/18
Review research 1
Thu
2/15/1
8
Thu
2/22/18
P4 Primary
research 1
Thu
2/15/1
8
Thu
2/22/18
Direct
observation 1
Thu
2/22/1
8
Thu
3/1/18
P5 analyse
research and data
using 1
Thu
2/22/1
8
Thu
3/1/18
P6 Conclusion
and
recommendation 1
Thu
3/1/18
Thu
3/8/18
P7 reflection
based on our
logbook 1
Thu
3/8/18
Thu
3/15/18
Revision 1
Thu
3/15/1
8
Thu
3/22/18
7

M1 Producing a comprehensive project management plan that helps in monitoring the business operational
activities
To manage the operational plans of the entity it is essentially required that managerial professionals
must have proper control and execution of the business operations (Vveinhardt and Dabravalskytė, 2014).
However, in accordance with having the successful operations throughout the period there is need to have
proper monitoring of business activities.
D1 Critical analysis of the project management process and research methodologies
The whole research project is being based on process and planning which is done at starting which is
having steps like that of planning, implementation, execution and redesigning. The process is correct which is
used within project management plan as this will be telling that if there are any defects within project it could be
monitored and reviewed so that correction could be made (Cedrola and Battaglia, 2016). However, this
procedure will be very much time consuming and will be costly as well so for saving their time and cost many
researchers are not making this project management process or plan is not been followed.
TASK 2
P4 Application of qualitative and quantitative research methods for project aims and objectives
The implication of various methods to identify the issues faced by professionals in Amazon on daily
operational basis. However, there will be various ways to determine the issues and obstacles faced by such
individuals (Fráguas Nobre, 2017). The techniques which are generally helpful for the business such as primary
and secondary data analysis such as:
Primary-data analysis:
To identify the current trend, consumer preferences as well as various new innovations in the market
there is need to have proper research over the market and over the consumers. However, with the help of
primary data analysis this are the most preferable and favourable stage which is beneficial in collecting the
appropriate information from the market. There are several tools and techniques under the primary research
such as Interviews, questionnaires and observations (Rigatti, 2016). However, these are the most preferable
techniques which will be beneficial for the business operations in terms of making the adequate research
analysis over the market and individuals. The research also contains the primary research which will be based
on questionnaire and that is to be asked to 20 respondent which included professionals at Amazon, consumers
and several stakeholders of the business.
Secondary data analysis:
The analysis of the secondary data which is also known as the indirect method of gathering the
information about any issue, current trends and preferences of consumers. However, this the most convenient
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ways as it consumes very less time as well as it is cost efficient. Here the professionals of the organisation can
make observations and analyse the website of its competitors, feedbacks of consumers, social media and various
sites in terms of advertisements (Taran and al.et., 2015). Thus, the information is need to be collected and
analysed by the professionals which will be beneficial for attaining the objectives of the business. For example:
Facebook, twitter and the online website of Amazon which is the best medium in terms of analysing the
appropriate information. The growth of organisation as well as consumer responses can be seen as per having
the adequate analysis over the social media sites.
TASK 3
P5 Determination of appropriate tools and techniques for research and data analysis
In order to attaining the adequate analysis as to determine the individual behaviour there has been
preparation of the questionnaires for the adequate primary research.
Questionnaires:
To have the proper research over the operations of the business there has been presentation of the
questionnaires which contains all the serious issues and changes to be adopted by the firm. There are 7 question
which will be asked to 20 respondents who are the stakeholders of Amazon are such as employees, consumers
suppliers etc. However, these questions are as follows:
Questionnaire
Question 1: Does the implication of the technology in the operations of business will be helpful in terms of
increasing productivity?
A. Yes
B. No
Question 2: Impacts of digitalisation will be helpful for the marketing and sales of the business?
A. Yes
B No
Question 3: Do you find it is safe and secure to have online transactions while dealing?
A. Yes
B. No
Question 4: What are the current issues you face while placing an order?
A. Excessive delivering charges
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B. Complexity while filling the verification form such as name address and mobile no.
C. Delays in delivering the products
Question 5: Is the product advertised over the site is same as it reaches to door steps?
A. Yes
B. No
Question 6: How effective the digitalisation for Amazon?
A. Better consumer gathering
B. Increment in the operational activities
C. Raise in the productivity and profitability of business
Question 7: Do you think the online trading will be helpful in terms of costs efficiency to business?
A. Yes
B. No
Theme 1: Implication of the technology in the operations of business will be helpful in terms of increasing
productivity
Answers Respondents Percentages
Yes 12 60.00%
No 8 40.00%
Total 20 100.00%
10

Yes No Total
0
2
4
6
8
10
12
14
16
18
20
12
8
20
60.00% 40.00% 100.00%
Respondents
Percentages
Interpretation: On the basis of above theme it has evaluated that the implication of the digital
technologies in terms of increment in the productivity of the business. This question be asked out to 20
respondents and most of the responses come in favour of this theme such as 60% in favour while 40% in
against. Therefore, it can be analysed that technical influence will be helpful in terms of increasing the
productivity of the business.
Theme 2: Impacts of digitalisation will be helpful for the marketing and sales of the business
Answers Respondents Percentages
Yes 15 75.00%
No 5 25.00%
Total 20 100.00%
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Yes No Total
0
2
4
6
8
10
12
14
16
18
20
15
5
20
75.00% 25.00% 100.00%
Respondents
Percentages
Interpretation: As per the above theme it has been asked out to the 20 individuals about the implication
of digital technology will help in rising the sales of Amazon. 75% of the responses have been gathered in favour
of this theme which determines that it will be fruitful for the business in terms of rising the sales. On the other
side 25% of the responses said no, it will not go to make any favourable changes in the operations of the entity
as well as not fruitful for increment in the sales.
Theme 3: It is safe and secure to have online transactions while dealing
Answers Respondents Percentages
Yes 11 55.00%
No 9 45.00%
Total 20 100.00%
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Yes No Total
0
2
4
6
8
10
12
14
16
18
20
11
9
20
55.00% 45.00% 100.00%
Respondents
Percentages
Interpretation: Based on above theme the individuals were asked about how they feel that that online
transactions will be safe or not. 11 resplendent said that is the most favourable and convenient ways to make
payments and they feel it will be safe. On the other side 9 individuals showed their negative responses towards
such technique and they feel that it will not be safe and secure.
Theme 4: Current issues you face while placing an order.
Answers Respondents Percentages
Excessive delivering charges 7 35.00%
Complexity while filling the
verification form such as name
address and mobile no.
5 25.00%
Delays in delivering the products 8 40.00%
Total 20 100.00%
13

Excessive delivering charges
Delays in delivering the products
0
2
4
6
8
10
12
14
16
18
20
7
5
8
20
35.00% 25.00% 40.00% 100.00%
Respondents
Percentages
Interpretation: In accordance with the above theme it is to be asked to such respondent that what are the
issues, they normally face while placing the order to any products. 35% of responses lies over the issue that the
firms are charging excessive delivering charges over delivery of products. 25% of responses said that there is
complexity in feeling the forms of verifying the deliveries of the products. The maximum responses come over
the issues that there have been delays in making the delivery of the products such as 40%. Therefore, it can be
said that there are the main obstacles that has been faced by the individual in terms of having the late deliveries
of the goods. Therefore, the professionals must plan ways to overcome with such issues.
Theme 5: The product advertised over the site is same as it reaches to door steps
Answers Respondents Percentages
Yes 14 70.00%
No 6 30.00%
Total 20 100.00%
14

Yes No
0
2
4
6
8
10
12
14
14
6
70.00% 30.00%
Respondents
Percentages
Interpretation: It has been asked to the responded that they place the order to the product and when the
product reaches to them is it in the same condition as it has advertised over the site. Here, 70% of them said yea
to this them while 30% of them are totally dissatisfied with the operations. However, it will be recommendation
to the managerial professionals or board members that they must make plan and resolve such issues.
Theme 6: Effectiveness the digitalisation for Amazon
Answers Respondents Percentages
Better consumer gathering 6 30.00%
Increment in the operational
activities
8 40.00%
Raise in the productivity and
profitability of business
6 30.00%
Total 20 100.00%
15

Better consumer gathering
Raise in the productivity and profitability of business
0
2
4
6
8
10
12
14
16
18
20
6
8
6
20
30.00% 40.00% 30.00% 100.00%
Respondents
Percentages
Interpretation: In accordance with this them it has been asked to the respondents that how effective the
digital technology over the business. 30% of the responses were obtained over it by saying it will be better in
terms of consumer gathering. The same percentage of responses comes for the answer that the digitalisation will
be beneficial in terms of rising the productivity as well as probability of the business. The majority of 40%
responses come over the answer that it will be fruitful in terms of incrementing the operational activities of the
business.
Theme 7: The online trading will be helpful in terms of costs efficiency to business
Answers Respondents Percentages
Yes 16 80.00%
No 4 20.00%
Total 20 100.00%
Interpretation: it has been asked to the individuals that online trading will be helpful for them in terms
of costs incurred for the offline operations. 80% of people believe that it is most cost-efficient technique in
terms of marketing, selling and purchasing the products while 20% of them believe that it is not fruitful and
convenient.
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M2 Analysing the accuracy of such research methods
To analyse individual behaviours and the current preferences of the consumers and the professionals the
preparation of the questionnaires is quite fruitful and appropriate. However, in accordance with such operational
activities it can be said that, it is the most appropriate method which is convenient in context with analysing the
adequate requirement of funds (Shola and al.et., 2017). The process lies over the technique of collecting the
data and analysing the outcomes of the operations. Therefore, it will be beneficial for planning the operational
practices of unit.
Research approach:
The approach means consideration of the method on which the whole report is made and having the
proper execution over the issues that will be studied. In the present study, the professionals of Amazon has
chosen the qualitative research approach which will be fruitful in terms of collecting the data, analysing it as
presenting the accurate outcomes (Methodologies, 2017). This method will be helpful in terms of analysing the
human behaviour and preferences. There has been use of inductive method to analyse the issues and succession
of the research.
Research-philosophy:
The philosophy is based on interpretivism techniques which determine that all the data is need to be
collected and studied well and later it is need to have proper interpretation (Aithal, 2016). However, it will be
beneficial for the entity in terms of having the proper suggestion to their solution as well as they will be helpful
in context with understanding the obstacles.
Data collection:
It will be very beneficial tool as it helps professionals in the entity in terms of analysing the current
issues, individual behaviour and choices toward several issues. In the present research there has been analysis of
various obstacles with the help of questionnaires. This contains 7 questions which were to be asked out to 20
respondents.
Sampling:
This technique will be beneficial in terms of making the adequate research over the operations of the
business. Therefore, in the present report the questions have been asked to 20 randomly selected individual
which included consumers, professionals and various stakeholders of Amazon.
Data analysis:
In consideration with the collection of the data there is need to have proper analysis of the received
outcomes. Therefore, in the present research, the researchers will be beneficial as if they make the adequate
17

analysis over the collected data and the result from such issues (Fráguas Nobre, 2017). Therefore, it will be
fruitful for them in making appropriate decision to overcome with such challenges.
Ethical consideration:
The research is based on proper implication of the sources from where the data has been collected. It is
consisted of various references and influences of several sources in the research. However, it is being beloved
by the researchers that there is need to have proper references to all the data and information to help it in
making authenticate and reliable data.
Reliability and viability:
The research is based on various current issues that have been face by industries in terms of having the
implications of the digital technology in the operations of the business (Rigatti, 2016). However, it will be very
beneficial for the professionals to relay upon this several issues which are need to be resolved.
Research limitations:
The research will be more effective and profitable for making improvements in the operational activities
of the business as if the researchers will be allotted the effective time. The duration of the research was limited
so the major issues have been covered while various minor issues are needed to be covered by the professionals.
P6 Communicating the research outcomes to intended audiences in appropriate manner
In consideration with the qualitative research made by professionals as to analyse the current
requirements of the professionals and other stakeholders of Amazon. However, in these regards the 20
individual has responses towards the questions asked to them about the operational activities and the influence
of digitalisation in the framework of the entity. Therefore, it can be said that such analysis helps the
professionals in terms of analysing that it helps in rising the profitably as well as productivity of the
organisation (Taran and al.et., 2015). Therefore, it will be suggested to the professionals that they must
implicate the appropriate technical changes that will be helpful for them in terms of increasing the efficiency
and revenue gathering of the firm. There are problems relevant with improper communication in the premises as
well as inadequate financial management. The outcomes have been gathered from such research is that there are
various weaker areas of the entity which are need to be managed and monitored which will be covered as per
following recommendations.
Recommendations:
 It will be suggested to the managerial professionals of Amazon that they must improve the online trade
practices as well as make the appropriate marketing strategies.
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 There is need to have proper employee and consumer retention which will be beneficial in terms of
retaining the success of business.
 Regular inspection of the financial data Amazon will help in making the accurate decision to reduce the
costs of the operations as well as appropriate utilisation of the funds.
 The managerial professionals are needing to seek for the feedbacks and requirement of the consumers
and plans in accordance with meeting their desired level of satisfaction.
 To improve the digital marketing tactics there are various methods that will be helpful to the
organisation in terms of enhancing the business profitability as well as growth.
 There is need to strengthen the security system as well as installation of various software which were
capable of handling multi tasking as well as facilitate the appropriate help to the people.
M3 Determining the accuracy and authenticity of the tools and techniques used to recommend changes in the
operations
Based on questionnaire, it can be said that, such analysis of the data is very beneficial and fruitful to
have the proper decision making and development of plans that will help in increasing the efficiency,
profitability and operational activities. It helps in analysing the several issues which are being faced by
individuals in operating the online issues however, here the managers are needing to make the strategic
development of the operations as well as attract consumers towards these segmentations.
D2 Critically analysing the project outcomes for decision making and developing a management plan for the
operations of the business
It has been analysed on the basis of this research that people are not convenience and feel secure to
make the online transactions and adopt the digitalisation of for the operations. To sustain the success of the
business it is quite necessary to have the adequate innovations, updated technologies for the development of the
operations.
TASK 4
P7 Analysing the effectiveness of research methods applied in terms of attaining the business objectives
To identify issues and obstacles in operational practices of business
According to Shola and al.et., (2017), a business need to be ever ready for appointing the changes and
timely updates itself to bite the market competition. In accordance with the current market environment
digitalisation is the most convenient and efficient ways of making the trade practices. However, it may have
loopholes or drawbacks but in most of the circumstances it will be fruitful and profitable for the entities in terms
or revenue retentions. Qin, (2015) stated that, it is the most preferable way as it helps the consumers in terms of
19

analysing the products of various brands and operations which helps them in analysing the costs of each
products and brands. It will be efficient technique to perform the trade practices in the firm which will be very
beneficial in terms of managing the funds and finance for the operations.
To analyse the use of and importance of digital technology in commerce
In accordance with Vveinhardt and Dabravalskytė, (2014), Digitalisation of the business will be
beneficial as it increases the sales, consumers gathering and revenue generation of the firm but there will be
threat of having cyber drawbacks to the firm. There will be threat of losing the confidential data as well as
hacking of the sites. Leibold, (2015) stated that, to have the fair operational performances in the firm there is
need to have the appropriate security system such as installation of the most effective anti-virus in each device
as well as influence of various secured terms and activities which will be beneficial in terms of enhancing the
operations of the business. To improve the delivery system of the organisation it is required to analyse the
suppliers and distributors of the firm.
To determine the impacts of technology in the sales and marketing of business
In accordance with Vveinhardt and Dabravalskytė, (2014), in the current market scenario there are
various technical devices which are addressing the new reforms in the marketing and selling of the products and
services. In relation with the online trading organisation it is necessary to have implication of such advancement
which will be fruitful for meeting the demands on time as well as helps in creating the unique identity among
the consumers.
To suggest various ways and techniques to overcome with business obstacles
Fráguas Nobre, (2017) stated that, there are various technical changes in the current market scenario
which will be helpful in enhancing the operations of the entity. It will be suggested to the professionals of the
organisations that they must be implicate technical changes in the operations such as taking feedbacks from
clients, developing the convenient method that one could apply for the desired activities.
Reflection:
On the basis of above report I have gained various detailed information as well as it has improved by
theoretical knowledge about the digitalisation and marketing techniques. The project has expanded by
knowledge about the individual behaviour and current marketing techniques. The Morden ways of handling the
operations of the business as well as the centralised system which will be helpful for internal control in the
premises. Now, I can say that, I am capable of handling the digital marketing and resolve the digital issues of an
organisation as much as it can get the adequate analysis.
M4 Identifying the alternative research methodologies and lessons learnt in view of outcomes
20

To have the consent increment in the operational activities as well as turnover of Amazon it is
essentially required that the managerial professionals must make adequate changes in the operations as well as
adopt various ways that will be helpful for them in increasing the efficiency of the business. There has been
various ways and operations which will help in acquiring the appropriate information as well as methods to
improve the activities in the organisation.
CONCLUSION
As in this whole research project which is based on topic of Transformation of the business activities
due to implication of digital technology- A study on Amazon. Digitalisation is the main essence which is
playing very important part in any organisation and effecting its operations as well. The research project is
based on both primary and secondary data collection and analysis techniques as both will be helping researcher
in making best results out of data which is been collected. In this research work to study the effect of digital
technologies on business activities of famous e-commerce company which is Amazon questionnaire is also been
prepared. Form that questionnaire there are various conclusions which are been made for instance majority of
the people said that this digitalisation will be helpful in marketing and sales of business. Many of them also
stated that delays in deliveries of products which they are placing order of are the current issue which is faced
by them.
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