BTEC HND Business (Marketing): Amazon Project Management Report

This report is a comprehensive analysis of Amazon's business project, focusing on the impact of digital technology on its operations. The report includes a research proposal with aims, objectives, and research questions. It details a project management plan covering cost, time, communication, and scope, along with a project life cycle. A work breakdown structure and Gantt chart are presented to illustrate the project timeline and stages. The report utilizes both qualitative and quantitative research methods, analyzing data collected through questionnaires. It evaluates the accuracy of research methods and communicates findings. The report includes a critical analysis of project outcomes, alternative research methodologies, and recommendations for business operations. The study aims to identify issues and obstacles in Amazon's operational practices, analyze the use of digital technology in commerce, determine its impact on sales and marketing, and suggest solutions. The research findings highlight the positive impacts of digital technology on productivity and sales, while also identifying challenges in online transactions. The report concludes with an analysis of research methods and lessons learned, offering insights for decision-making and management planning.

Submission Front Sheet
Assignment Code: NSAB537B6
Programme: BTEC Higher National Diploma in Business (Marketing)RQF
Unit Title and Number: Managing a Successful Business Project (Unit 6)
Level: 5 Unit Code: D/508/0491; Credit value: 15 credits; Level 4
Module Tutor: Email:
Date Set: 12th January 2018
Name: Registration Number
Date: 08.03.2018
Is this a First Submission or Second Submission ?
Word Count (max.5000)
Turnitin Score
1

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
P1 Presenting a research proposal which contains research questions as well as aims and objectives..............4
P2 Determining a project management plan which covers all the business aspects of amazon........................5
P3 Presenting a work breakdown structure with the help of Gantt Chart which presents the time frame and
stages of completion of project...............................................................................................6
M1 Producing a comprehensive project management plan that helps in monitoring the business operational
activities..................................................................................................................................8
D1 Critical analysis of the project management process and research methodologies..........8
TASK 2............................................................................................................................................8
P4 Application of qualitative and quantitative research methods for project aims and objectives.....................8
TASK 3............................................................................................................................................9
P5 Determination of appropriate tools and techniques for research and data analysis..........9
M2 Analysing the accuracy of such research methods........................................................16
P6 Communicating the research outcomes to intended audiences in appropriate manner...18
M3 Determining the accuracy and authenticity of the tools and techniques used to recommend changes in the
operations.............................................................................................................................19
D2 Critically analysing the project outcomes for decision making and developing a management plan for the
operations of the business.....................................................................................................19
TASK 4..........................................................................................................................................19
P7 Analysing the effectiveness of research methods applied in terms of attaining the business objectives....19
M4 Identifying the alternative research methodologies and lessons learnt in view of outcomes.....................20
CONCLUSION..............................................................................................................................21
REFERENCES..............................................................................................................................22
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ABSTRACT
The present study is based over the changes faced by online retail industry due to Technical changes in the
operations. The study will be based on Amazon and its operations. This firm deals in various categories of
commodities such as household products, electronics, clothing, accessories, gadgets etc. there has been
influences of various huge brands which in turn very attractive for buyers to have better comparison and have
the products at their door steps. This organisation has influences of various other corporation which are making
the unique collaboration with the entity. However, such influences of external power is helping it to have the
unique identity as well as create the fruitful probability in the business. There has been various big mergers and
acquisition of the firm which lead it to obtain the billion dollar empire in the market. To identify the current
trend, consumer preferences as well as various new innovations in the market there is need to have proper
research over the market and over the consumers. However, with the help of primary data analysis this are the
most preferable and favourable stage which is beneficial in collecting the appropriate information from the
market. In this research work to study in depth the effect of digital technologies on business activities of famous
e-commerce company which is Amazon questionnaire is also been prepared. There are 7 question which will be
asked to 20 respondents who the stakeholders of Amazon are such as employees, consumers suppliers etc.
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Topic: Transformation of the business activities due to implication of digital technology- A study on Amazon.
INTRODUCTION
To develop and execute the operational aspects of the business it is necessary that a business must
implicate digitalisation in the operations. In the present report there will be research based on the factors which
affect the operational functions of Amazon in terms of digitalisations in the daily business activities. The project
also contains essential tools and techniques that will be beneficial in terms of analysing the adequate
requirements of the firm as well as various ways to overcome with such obstacles. There will be presentation of
Gantt chart which evaluates the process followed by researchers in terms of completions of research. There will
be preparation of questionnaires which will be fruitful in terms of analysing the adequate problems of the
business by asking various professional in different departments such as marketing, Human resources,
accounting and operational activities.
TASK 1
P1 Presenting a research proposal which contains research questions as well as aims and objectives
Background
Amazon is an electronic commerce entity which operation throughout the world by operating the online
trade practices. This firm deals in various categories of commodities such as household products, electronics,
clothing, accessories, gadgets etc. there as been influences of various huge brands which in turn very attractive
for buyers to have better comparison and have the products at their door steps (Al-Zoubi, 2016). The impacts of
digital technology over this organisation are quite fruitful as consumers can easily access the site from computer
device or mobile phones and can place order any time any were.
Overview
The research will be beneficial for the growth of Amazon in terms of online market. It will identify
various issues in the operations of the electronic business in term of operations, marketing, human resources,
accounting etc. There will be preparation of questionnaires which will be asked to various individual and that
will be helpful for them in terms analysing the main issues and problems faced by professionals in the
operational practices of the business (Qin, 2015).
Aim: “To identify the impacts of digital technology over the trade practices of Amazon”
Objectives: There are several objectives of this research which are needed to be meet by the researchers
 To identify issues and obstacles in operational practices of Amazon
 To analyse the use of and importance of digital technology in commerce
 To determine the impacts of technology in the sales and marketing of Amazon
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 To suggest various ways and techniques to overcome with business obstacles
Research Questions
 What are the issues and obstacles faced by Amazon in daily operational practices?
 What are the importance and use of digital technology in the commercial activities?
 How the digital technology will impact the sale and marketing of Amazon?
 What are the ways to overcome with technical issues of business?
P2 Determining a project management plan which covers all the business aspects of amazon
To develop the business operation in profitable manner there is need to analyse the various requirements
which are need to be made and meet by the professionals. These are the elements which will be helpful in
executing the operations of the entity in efficient manner. However, such components will be analysed as:
Cost: In order to develop the online operational practices of the Amazon there is need to have proper
analyse over the cost utilised in the operations and the requirements of funds for the same. Thus, in relation with
the same there is need to have survey over the all kinds of costs such as marketing, salaries to employees etc.
Time: The business operations must be time bound and appropriate for the operational practices. There
is need to have 24*7 online activities which will be helpful in getting the orders from the consumers on required
time.
Communication: To develop the operational aspects in the entity there is need to have favourable and
positive communication channel between consumers and the professionals of Amazon. It will be helpful in
delivering the adequate messages on the required time and help inefficient growth of the performance.
Scope: The scope operational practices of entity in terms with facilitating the most satisfactory and
adequate services to the consumers with resolving the maximum issues on time.
Project life cycle:
For the succession of the business activities there are various techniques which will be helpful to the
entity in terms of having the adequate control over the operations. However, the proposed plan will have
policies and procedures which are meant to be followed and monitored by the professionals in terms with
attaining the better growth and success in the market. However, it involves the stages like:
Planning strategies:
To have the most fruitful business activities it is essentially required to have the better planning and
decision-making (Leibold, 2015). However, the plans are to be made by the qualified and talented professionals
of the organisation who seeks the requirement of consumers and make necessary plans to design the operations.
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Implementing plans:
It becomes essential to implement the planning which is done by researcher so that they could be able to
see what is to be done. Implementation of planning strategies which is been done in above part will be
identifying loopholes if any and will be easy to manage (Aithal, 2016).
Execution:
This is actual executive work which need to be done so that planning which is been done could be
implemented as well. Execution will be including to carry forward what is been planned this is also requiring
planning of what, how and in which given time frame to be done.
Redesigning:
If the planning is not according to actual work which is done, and any loopholes are remaining then the
whole planning and implementation part need to be overlooked and redesigned. This will be including part of
matching actual work with that of what was planned in beginning so that if there require any changes they could
be done.
Closing:
This is the ending phase of the project on with the professionals analyse the outcomes and information
they have gathered during such period. Thereafter, the professionals will have effective decision-making which
will be relevant with the business operations and management of the work.
P3 Presenting a work breakdown structure with the help of Gantt Chart which presents the time frame and
stages of completion of project
Activity
Task
durat
ion
Start
date
End
date
11/
01-
18/
01
18/0
1-
23/0
1 01/02-08/02
08/
02-
15/
02
15/0
2-
22/0
2
2
2
/
0
2
-
0
1
/
0
3
01/03-
08/03
08/
03-
15/
03
15/
03-
22/
03 22/ 03
Choose a
company Amazon 1 Start Finish
Gantt chart 1 Thu Thu
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setting and
Logbook
understanding
1/11/1
8 1/18/18
P1 What the
digital revolution
is about 1
Tue
1/23/1
8
Thu
2/8/18
P1 Introduction
about the
company 1
Thu
2/8/18
Thu
2/15/18
P2 Draft 1
Thu
2/8/18
Thu
2/15/18
P4 Secondary
research 1
Thu
2/15/1
8
Thu
2/22/18
Develop a
questionnaire 1
Thu
2/15/1
8
Thu
2/22/18
Review research 1
Thu
2/15/1
8
Thu
2/22/18
P4 Primary
research 1
Thu
2/15/1
8
Thu
2/22/18
Direct
observation 1
Thu
2/22/1
8
Thu
3/1/18
P5 analyse
research and data
using 1
Thu
2/22/1
8
Thu
3/1/18
P6 Conclusion
and
recommendation 1
Thu
3/1/18
Thu
3/8/18
P7 reflection
based on our
logbook 1
Thu
3/8/18
Thu
3/15/18
Revision 1
Thu
3/15/1
8
Thu
3/22/18
7

M1 Producing a comprehensive project management plan that helps in monitoring the business operational
activities
To manage the operational plans of the entity it is essentially required that managerial professionals
must have proper control and execution of the business operations (Vveinhardt and Dabravalskytė, 2014).
However, in accordance with having the successful operations throughout the period there is need to have
proper monitoring of business activities.
D1 Critical analysis of the project management process and research methodologies
The whole research project is being based on process and planning which is done at starting which is
having steps like that of planning, implementation, execution and redesigning. The process is correct which is
used within project management plan as this will be telling that if there are any defects within project it could be
monitored and reviewed so that correction could be made (Cedrola and Battaglia, 2016). However, this
procedure will be very much time consuming and will be costly as well so for saving their time and cost many
researchers are not making this project management process or plan is not been followed.
TASK 2
P4 Application of qualitative and quantitative research methods for project aims and objectives
The implication of various methods to identify the issues faced by professionals in Amazon on daily
operational basis. However, there will be various ways to determine the issues and obstacles faced by such
individuals (Fráguas Nobre, 2017). The techniques which are generally helpful for the business such as primary
and secondary data analysis such as:
Primary-data analysis:
To identify the current trend, consumer preferences as well as various new innovations in the market
there is need to have proper research over the market and over the consumers. However, with the help of
primary data analysis this are the most preferable and favourable stage which is beneficial in collecting the
appropriate information from the market. There are several tools and techniques under the primary research
such as Interviews, questionnaires and observations (Rigatti, 2016). However, these are the most preferable
techniques which will be beneficial for the business operations in terms of making the adequate research
analysis over the market and individuals. The research also contains the primary research which will be based
on questionnaire and that is to be asked to 20 respondent which included professionals at Amazon, consumers
and several stakeholders of the business.
Secondary data analysis:
The analysis of the secondary data which is also known as the indirect method of gathering the
information about any issue, current trends and preferences of consumers. However, this the most convenient
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ways as it consumes very less time as well as it is cost efficient. Here the professionals of the organisation can
make observations and analyse the website of its competitors, feedbacks of consumers, social media and various
sites in terms of advertisements (Taran and al.et., 2015). Thus, the information is need to be collected and
analysed by the professionals which will be beneficial for attaining the objectives of the business. For example:
Facebook, twitter and the online website of Amazon which is the best medium in terms of analysing the
appropriate information. The growth of organisation as well as consumer responses can be seen as per having
the adequate analysis over the social media sites.
TASK 3
P5 Determination of appropriate tools and techniques for research and data analysis
In order to attaining the adequate analysis as to determine the individual behaviour there has been
preparation of the questionnaires for the adequate primary research.
Questionnaires:
To have the proper research over the operations of the business there has been presentation of the
questionnaires which contains all the serious issues and changes to be adopted by the firm. There are 7 question
which will be asked to 20 respondents who are the stakeholders of Amazon are such as employees, consumers
suppliers etc. However, these questions are as follows:
Questionnaire
Question 1: Does the implication of the technology in the operations of business will be helpful in terms of
increasing productivity?
A. Yes
B. No
Question 2: Impacts of digitalisation will be helpful for the marketing and sales of the business?
A. Yes
B No
Question 3: Do you find it is safe and secure to have online transactions while dealing?
A. Yes
B. No
Question 4: What are the current issues you face while placing an order?
A. Excessive delivering charges
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B. Complexity while filling the verification form such as name address and mobile no.
C. Delays in delivering the products
Question 5: Is the product advertised over the site is same as it reaches to door steps?
A. Yes
B. No
Question 6: How effective the digitalisation for Amazon?
A. Better consumer gathering
B. Increment in the operational activities
C. Raise in the productivity and profitability of business
Question 7: Do you think the online trading will be helpful in terms of costs efficiency to business?
A. Yes
B. No
Theme 1: Implication of the technology in the operations of business will be helpful in terms of increasing
productivity
Answers Respondents Percentages
Yes 12 60.00%
No 8 40.00%
Total 20 100.00%
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Yes No Total
0
2
4
6
8
10
12
14
16
18
20
12
8
20
60.00% 40.00% 100.00%
Respondents
Percentages
Interpretation: On the basis of above theme it has evaluated that the implication of the digital
technologies in terms of increment in the productivity of the business. This question be asked out to 20
respondents and most of the responses come in favour of this theme such as 60% in favour while 40% in
against. Therefore, it can be analysed that technical influence will be helpful in terms of increasing the
productivity of the business.
Theme 2: Impacts of digitalisation will be helpful for the marketing and sales of the business
Answers Respondents Percentages
Yes 15 75.00%
No 5 25.00%
Total 20 100.00%
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Yes No Total
0
2
4
6
8
10
12
14
16
18
20
15
5
20
75.00% 25.00% 100.00%
Respondents
Percentages
Interpretation: As per the above theme it has been asked out to the 20 individuals about the implication
of digital technology will help in rising the sales of Amazon. 75% of the responses have been gathered in favour
of this theme which determines that it will be fruitful for the business in terms of rising the sales. On the other
side 25% of the responses said no, it will not go to make any favourable changes in the operations of the entity
as well as not fruitful for increment in the sales.
Theme 3: It is safe and secure to have online transactions while dealing
Answers Respondents Percentages
Yes 11 55.00%
No 9 45.00%
Total 20 100.00%
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