Strategic Analysis of Amazon: Mission, Vision, and Objectives Report

This report provides a strategic analysis of Amazon, examining its strengths, market position, and business strategies. It delves into Amazon's mission, vision, and objectives, highlighting its consumer-centric approach. The report explores Amazon's market penetration, product development, and market development strategies using the Ansoff Matrix. It assesses Amazon's focus on customer satisfaction, product innovation, and global expansion, emphasizing its commitment to providing excellent services and products. The analysis also touches upon the importance of monitoring and evaluation for achieving business objectives and addresses potential threats and opportunities in the market. The conclusion emphasizes Amazon's effective strategies and its potential for continued growth, focusing on customer needs and the importance of adapting to market dynamics.

Strategic Management

Table of Contents
INTRODUCTION.................................................................................................................................3
TASK 1.................................................................................................................................................3
Strength, position and areas of the Amazon.......................................................................................3
Mission, Vision and objectives of the company with ansof matrix...................................................4
TASK 2....................................................................................................................................................6
CONCLUSION.....................................................................................................................................6
References.............................................................................................................................................7

INTRODUCTION
Strategic management is the occurring scheduling, observing, analysis and valuation
of all requirements of the company needs to see its areas and purposes. Variations in
organization atmospheres will entail organizations to continuously evaluate their plans for
achievement. Strategic management is used to include all plans and objectives for
implementation of these goals (Hertz and Palminteri, 2017). This report is help to analyse the
market strategies and mission, vision and objectives of the company and also shows the
strength of the organization and the performance. This report is analysing the strategies and
strength of the Amazon Company. Amazon company is established by Jeff Bezos in
Bellevue, on July 5, 1994.
TASK 1
Strength, position and areas of the Amazon
Amazon is the one of the most leading company in online marketplace. Amazon is
providing best services and product in the market and one of the biggest reasons for the
improvement is that they are believing in to provide best services and products at very
reasonable price with best quality (Du and Chen, 2018). With the good consumer range and
honesty they are capable to construct a better environment and reputation in the market. So
analyses the performance of the amazon and their strength and position in the market.
Amazon is doubtfully the most effective start-up of time, and has concealed the adores of
Walmart as America’s leading vendor. Amazon formed the new classification of retailing,
nervy the limitations on entirety from booklovers to video flowing, web holding, smart
devices and much more. The tech massive presently claims 100 million members and a
market cover of near $380 billion. Their staffs are involved of 560,000 workforces from
entire the globe. Even with their highest position, Amazon remains attentive of the struggle.
Amazon implements very professionally measured beside revenue per company, which is
solitary of the main actions for any profitable websites. From beginning of small productions
to large international productions, they all absorb from their attention on the consumer,
mainly at this point of time, analysis market prospects accessible by digital knowledge and
their focus on analysis and to increase more outcomes (Kleibrink and Gianelle, 2016). The
company always provide very fresh and innovative services and product at very reasonable
price. Execution of the best quality goods and service and taking care of the customer needs
and requirement and one of the major reason expansion of the company across the globe is
the major and biggest strength of the organization. They also deal with retailer and stores to
connect with them and provide more opportunities for them so it will create a wide base of
the customer and positive feedback for the organization. Amazon's product is made on
consumer satisfaction. It desires to be identified as the best consumer pleasant firm on the
whole globe. This means they want to position themself as the greatest appropriate business
with the bottom prices and the finest consumer services. Amazon is pointing
a demographic that does not have to fight with a debt or everyday beaks, and between the
furthermost digitally knowledgeable customers in the globe. America's youngsters can shop

individually, although maternities can support the orders after youngster’s knockout the
button that is place order.
Mission, Vision and objectives of the company with ansof matrix
Mission: their mission is to constantly increase the block of the consumer
involvement by consuming the internet and technology to assist buyers invention, determine
and purchase everything, and permit companies and content inventors to exploit
their achievement. Their goal is to be World's greatest consumer centric organization.
Their mission declaration, does not influence out its objective means pointed market, not the
generous of merchandises it trades and nor the environment of its organization. It is small and
describes the major and main focus and first importance of organization which
is Amazon and their priorities is about to consumers and their suitability that’s it they want
more satisfaction of the customers. They want to fill their needs and wants (Aboramadan and
Borgonovi, 2016).
Vision: Amazon vision is to create a place where they can provide anything according
to customer needs and requirements. They want to be most recognizable and consumer
friendly company. They want to build a abode where a customer can come and find anything
according to their requirements and purchase it at very reasonable and with good quality and
services.
Objectives: The main and very major objective of the amazon is to create a large
customer base and full fill their needs and requirement according to their situation. They want
to satisfy their old customer and want to attract more and more customer. In Amazon the
consumers are divided into three parts that is customers, sellers and industries. They also
provide job opportunity for the people by connecting with the retailers and stores. They
provide their own platform for the retailers and for the stores to come and join with the
company and sell their products online with the platform of amazon. They have some more
business objectives like: they want to develop ore technologies and introduce with
innovations and more attractive ideas (Kenny, 2017). They want to develop more
multinational market. They want to create a more good relationship with their partners and
customer and with their employees because they want to become more honest trustworthy
and friendly organization for all means for the customers and for the sellers and employees
also. There are some strategic plans also that are used by the amazon for growth and
achieving their goals and objectives so first plan is product development with improve the
quality and capabilities of the product to satisfy the customer needs and wants to attract them
with services and quality and the second one is with market Development with expansion of
their business in the globe. Amazon is continually working on it now they are expanded in
almost all over the world.
Ansoff Matrix: Ansoff matrix is used to analyse the plans and strategies for the growth
of the company. This matrix is shows the 4 strategies that will help the organization to grow
and also determine the risk factor of each category mean strategy. This matrix was
established by H Igor Ansoff and was printed in Harvard company review in 1957. This
matrix is help the vendors and managers to decrease the chance of the risk and take the

advantages of the opportunity and for the better understanding (Pascuci and Crubellate,
2017). So there are four strategies that is follow by the Ansoff that is:
 Market penetration: This strategy is focuses on to build more sales of current products
in the current market.
 Product Development: This strategy is used for presenting of new and fresh products
in the current market.
 Market Development: This strategy is concentrating on arriving a fresh market with
current product.
 Diversification: This plan is concentrating on the new and fresh product with fresh
and new market.
Amazon Ansoff Matrix is a promotion preparation model that supports the e-
commerce and services of the organization to regulate its product and arcade approach.
Ansoff Matrix shows four altered strategies for organization. These are market penetration,
product development, market development and diversification.
Market penetration of Amazon: Market penetration states to retailing current products
to existing markets. Amazon procedures market penetration strategy destructively. Stylish
consumer involvement features in common and references feature on trader’s website in
specific create an significant role in the presentation of market penetration approach.
Definitely, the e-commerce massive concentrate on consumer knowledge personalization.
Appreciations to well-organized applications of data and machine education with
encouraging suggestions on the size of sales of current products to current markets (Zhulina
and Yashin, 2018).
Product Development of Amazon: This strategy develops the new products in the
current market. Product creation is very main strategy that is used by the Amazon. From
starting when they used to be sell only books on the online marketplace but now they are
selling anything that are authorized to sell online. Amazon is the largest retailer on the
internet and in the globe with the profits sells more than 500 million. They have different
types of categories in the products list that is clothes, shoes, grocery, electronics, books,
jewellery, sports, devices and many more (Andreeva and Jaworzynska, 2017).
Market Development of Amazon: Market development focuses on the finding fresh
and new market with the old and current products means they have same products but they
want to invest on somewhere also. Amazon also follow this strategy for their market
expansion. As earlier they started with small business in US but now Amazon expand in
almost in globe means amazon expand their business in different nation with same products
list but with different market. Currently Amazon has essentials sites in 13 countries and
services with same delivery prime membership in 8000 cities and towns.
Monitoring and Evaluation Tool
Monitoring and evaluation of the above stated plan is important in order to achieve
the objectives as well as perform the function in an appropriate manner in context to this
there are different functions which are performed under the monitoring and evaluation step
where Amazon can easily perform its functions according to the requirements and achieve the
business objectives in the given time (Edwards, 2018).

TASK 2
From the above points and strategies I observe that there are so many strategies and
plans that they have to follow for their growth in the market. They have to taking care of the
things and factors that can be cause and threat for the company such as some external factors
and some internal factors. For attracting customers they have to focus on customers’ needs
and desires what they want are the requirements of the customer. I analyses that the company
Amazon is focusing on more customer needs and desires because they want to earn more
customer base so they are not much focusing on price ,cost but they are focusing on the
customers and product development and in market development because they sell are able to
sell good quality products and services then can grab large amount of the customer after that
if they expand their business in all over the world so it become more beneficial for them to
cover customer from the places with their good strategies and plans as I analyses in above
mentioned points and strategies. Also they have to take advantage of the opportunities of the
market but they also have to aware about the threats and the strategies of the competitors to
attract customer base because there are so many competitors of the Amazon and they want to
stole their customer’s base from the organization (Schmuck, 2016).
CONCLUSION
From the above mentioned report it has been concluded that for the proper
management and growth of the organization a company has to follow the strategies. They
have to be more aware about the threats and opportunities of the organization. This report
also shows the position and objectives of the company that they are more focusing on the
customer needs and requirement for the more customer base. Amazon is working efficiently
and going best with the honesty and good services and product. But there are some factors
and threat that create impact on the company so they have to take care of these things for
more growth. Amazon is a very good multinational company and they are doing great job and
definitely they are able to achieve their goals and objectives.

References
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