Nelson College: Business Strategy Report - Amazon's Strategic Analysis

This report provides a comprehensive analysis of Amazon's business strategy, examining the influence of the macro environment and the application of various strategic frameworks. It begins with an introduction to business strategies and their role in organizational structure, using Amazon as a case study. The report analyzes the impact of the macro environment on Amazon's strategies, utilizing the PESTLE framework, and assesses the company's internal capabilities through SWOT and VRIO analyses. It further evaluates competitive forces using Porter's Five Forces model and applies various strategic planning theories and concepts, including cost leadership. The conclusion summarizes the application of these strategies to improve organizational efficiencies and achieve business goals, referencing relevant academic sources.

Business strategy

Table of content
INTRODUCTION
Application of appropriate strategies to analyse impact & influence of macro environment on business
strategies and organisation
Analysis of internal capabilities and environment using various frameworks within organisational context
Evaluating various competitive forces in market sector through use of porters five forces model
Applying range of theories, model & concepts for interpreting or devising strategic planning within
organisation
CONCLUSION
REFERENCES

Introduction
 Business strategies pay significant role in designing actual
structure as well as developing a healthy culture within business
environment. Below report discusses about case study of Amazon,
a successful online platform that started as book store in 1994.
Organisations accomplish business objectives through creation of
appropriate business strategies containing clear guidelines or
policies for successful operations at workplace

 Application of appropriate strategies to analyse impact
& influence of macro environment on business
strategies and organisation
Business strategies pay significant role in designing actual structure as well as
developing a healthy culture within business environment. Below report discusses
about case study of Amazon, a successful online platform that started as book
store in 1994. Organisations accomplish business objectives through creation of
appropriate business strategies containing clear guidelines or policies for
successful operations at workplace

background of company:
Amazon is an American multinational technological company that provides various
services such as online shopping, e-commerce services, artificial intelligence,
digital streaming and cloud computing etc. This business that is based in Seattle,
Washington, US spread across world globally through its online presence of
successful website.

Business Strategy
Business strategy in context with Amazon, is simply decentralisation of value
creation through use for appropriate models & theoretical analysis. Also managers
at Amazon make sure there is proper distribution of its goods & services through
use of various inventory systems for quick delivery services.. Following strategy
therefore consist of creating user generated content over famous social media
platforms such as twitter, Instagram, Quora and Facebook etc. to reach out to
maximum consumers of all ages. Another way of value creation is forming peer to
peer networks with renowned manufactures, retailers, service providers &
technology driven firms.

Business Strategy
Business strategy in context with Amazon, is simply decentralisation of value
creation through use for appropriate models & theoretical analysis. Also managers
at Amazon make sure there is proper distribution of its goods & services through
use of various inventory systems for quick delivery services.. Following strategy
therefore consist of creating user generated content over famous social media
platforms such as twitter, Instagram, Quora and Facebook etc. to reach out to
maximum consumers of all ages. Another way of value creation is forming peer to
peer networks with renowned manufactures, retailers, service providers &
technology driven firms.

Role of Strategy:
Operations & functions within a business organisation are majorly held by using
appropriate strategies created by management officials or researchers of firm.
Below are some of significant role of a business strategy:
Assistance in taking effective Decisions: Strategies itself are created based on
various strengths & weaknesses of company to make sure appropriate
decisions are taken by managers to grab any future opportunities for growth.

Strategic
Planning
Techniques:
Strategic planning is a continuous process that involves both choosing of best
alternative ideas to implement from various course of actions identified. In
relation with Amazon, some of appropriate techniques used in strategic planning
process are mentioned below:
Budget Planning: Manager analyse certain financial factors that are costs,
expenses, revenues & overall profits to formulate strategies as per set budgets.

PESTLE Framework:
Amazon is a renowned organisation providing quick delivery and online
shopping services across world. It is important or managers to determine latest
consumer & market trends present in external environment of business to make
appropriate changes as per demand of people in market. Since chosen firm is
operating in various sectors of market & also have huge customer base. Pestle
analysis comprise of various macro factors that are political, economic, social,
technological, legal and environmental categories described below:

 Analysis of internal capabilities and environment using various
frameworks within organisational context
Overall development of business come with identifying key internal capabilities
and environment of organisation. In order to have an advantageous position in
market managers have to take assistance of useful business strategies that can
be applied to maintain survival of firm in long run with a stable growth rate.
Following market & industry analysis models are applied by chosen firm to
ensure growth & stability of business for a longer period.

SWOT Analysis:
This model is useful in determining mainly company's strengths, weaknesses,
opportunities and threats from other competitive organisations. In relevance with
Amazon, use this model to help managers take effective decisions for future as
well as expand business in various opportunistic sectors possible discussed below: