Strategic Planning and Analysis for Amazon's Business Operations

This report provides a comprehensive analysis of Amazon's business strategy, examining its key strategies, including customer centricity and innovation. It applies the PESTLE framework to evaluate the macro-environment, identifying political, economic, social, legal, and environmental factors influencing the company. The VRIO model is used to analyze Amazon's internal environment and capabilities, assessing its resources and competitive advantages. Additionally, the report applies Porter's Five Forces to evaluate the competitive forces within Amazon's market sector. The conclusion emphasizes the importance of strategic planning in achieving organizational goals. The report also references relevant academic sources to support its analysis.

BUSINESS STRATEGY

INTRODUCTION
Business strategy determines the set of plans and decisions consists within the organisation in
order to meet the specific objectives by the entrepreneurs.

Applying appropriate frameworks analyse the impact and
influence of the macro environment on a given organisation
and its strategies.
Internet is definitely plays a vital role in the Amazon company but innovations in technologies,
adapting new marketing strategies and most importantly business model changes the history of
Amazon.

KEY STRATEGIES FOR AMAZON'S SUCCESS:
Knowing about their customer's needs and wants, and understand what pressurize them to shop
somewhere else and then take it into action.
Amazon focusing on maximizing the data of their customer and gather behavioural insights. So
that it can create more personalised experience of customer.
Amazon creates a customer centric culture, as they believes that the strong customer connection
will lead to strong feedback which helps the retailers to serve better to their customers (Park, Y.
and Mithas, S., 2020). Amazon's obsession is to serve better to their customers.
Amazon is not afraid to adopt new ideas and always ready to experiences new tests and
innovations.
Intermingle the demographic, transactional and behavioural data to develop the customer's
profiles with the right technology and system.

PESTLE ANALYSIS OF AMAZON:
PESTLE analysis of Amazon considers the several factors such as political, economical, social,
legal and environmental factors that shape the conditions of its macro environment. Amazon.com
performance relates to their issues identified in its PESTLE analysis and its macro environment.
As one of the largest company in the world for using information technologies and online related
services, the company loves the benefits of high production, extensive reach in the market, high
popularity. The online marketing always creates new challenges for the company as it is dynamic
and continuous. By PESTLE analysis, this will help the decision-makers to find opportunities,
threats based on the external environment to control the macro environment of the firm.

Analyse the internal environment and capabilities of a given organisation using appropriate
frameworks.
For understanding the internal analysis of Amazon, the VRIO model founded by Jay B. Barney's
system has been used in practising for the identification of competitiveness. This model helps the
Amazon; how business manages to sustain and grow their market position (Kong, D. and Et.al.,
2020).

Applying Porter’s Five Forces model evaluate the competitive
forces of a given market sector for an organisation.
Amazon Company stands out in a variety of competition whether it is a small or large companies
like Alibaba.

Applying a range of theories, concepts and models, interpret
and devise strategic planning for a given organisation.
Strategic planning gives a platform to record vision, mission, values, long term objectives as
well as the plan of actions to reach or get them in a effective manner.

CONCLUSION
It has been concluded from the above report that business strategy determines by the end result
of individuals and manners to achieve a common goal by utilizing systems.

REFERENCES
Yuan, Y. and Et.al., 2020. Business strategy and corporate social responsibility. Journal of
Business Ethics, 162(2), pp.359-377.
Ukko, J. and Et.al., 2019. Sustainability strategy as a moderator in the relationship between
digital business strategy and financial performance. Journal of Cleaner Production, 236,
p.117626.

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