MBA600 Capstone: Amazon's Strategic Business Report and Analysis

This report provides a comprehensive analysis of Amazon's business strategies, focusing on operations, marketing, product development, innovation, and growth within the Australian market. It begins with an executive summary and an introduction outlining the report's purpose, followed by a detailed examination of Amazon's strategic approach, including its investment in technology, enhancement of logistics capabilities, and acquisition strategies. The report then explores Amazon's operations, marketing tactics, product development initiatives, and innovative practices, including the use of social media, the 7Ps of marketing mix, and the development of technologies such as Amazon Robotics, Alexa, and Amazon Go. Furthermore, the report discusses Amazon's growth strategies, change management, and strategic implementation, emphasizing the role of electronic markets and the implementation of AI and data mining. Finally, the report concludes with recommendations for enhancing Amazon's future performance, focusing on competitive advertising, e-commerce development, and the strategic use of technology.