4BUS1156 - Business Technology Trends: Analysis of Amazon's Tech Use

This project report analyzes Amazon's use of business technology, including AI in music composition and big data analytics, to gain a competitive edge and enhance customer relationships. It explores challenges such as data security and skill gaps, along with the increasing reliance on cloud computing. The report recommends strategies for Amazon to secure data through policies like BYOD, effective data management, and encryption. It also advises using the right technology based on business strengths. The conclusion emphasizes the increasing importance of technology for operational efficiency and customer experience, while highlighting the need for new strategies to address security threats. Desklib offers this and other solved assignments to aid students in their studies.

BUSINESS TECHNOLOGY TRENDS

Table of Content
Introduction
Technology used in business
Benefits of business
Challenges of using technology
Recommendation to business
Conclusion
References

Introduction
Business technology can be described as concept which is using
different types of technology that provide assistance to an
organisation for running their business as well as other operational
processes (Ebert, and Tavernier, 2021). This project report includes
analysation of Amazon music which is a platform that produce
streaming of music and also provide online store or music that is
operated by Amazon.

Explanation of technologies use in
organisation
Amazon AI Music composition: Amazon is one of big
tech organization which is using AI for purpose of
development of music space.
Big Data Analytics: Amazon is a large tech company
which using advance techniques of analytics at large level
that can diverse big data set including different forms like
structured, unstructured and semi structured.

Benefits of Using technology
Boost competitive edge: Amazon is an organisation which is
competing with different types of company in market. It is using
technology in order to get more competitive in market which
helps them to overcome of competition.
Enhance customer relationship: Technology helps company
like Amazon to build good relationship with them.

Explanation of challenges and issues
Data security: Security issues occur in Amazon due to unauthorised access of third party to data
of company which disclose important information of company like information of customers,
employees, planning, strategies of company.
Skill gap: Skill gap is another challenge occur in business as in order to use technology in
business, business required skilled and professionally trained employees.
Cloud computing: It is s technology which is used by companies for cost saving but with
increasing software application as well as computing resources hosted by company.

Recommendation of future directions of
organisation
It can be recommended to managers of Amazon that they should secure data of company with
adopting new policies in company like bring your own device which helps company to protect their
data from unauthorised access.
It is also important for them to utilise identify and managing data of company in effective manner.
They also should use encryption that helps them to move data securely.
It is also advised to managers of Amazon that they should use right technology in business
according to their requirement. Fir this, it is important for them to understand strength of business..

CONCLUSION
From above mentioned project report, it can be concluded that there is increasing trends of
technology in market. In order to be more competitive, business is using technology in
business which allow them to complete a work in less time and in more efficient manner.
These technology helps business to enhance experience of customers and also to increase
operational efficient. But at same time it create threat like security and others and in order to
overcome of these threat, business needs to adopt new policies and strategies.

References
Ebert, C. and Tavernier, B., 2021. Technology trends: Strategies for the new normal. IEEE
Software, 38(2), pp.7-14.
Ghaderi, H., 2019. Autonomous technologies in short sea shipping: trends, feasibility and
implications. Transport Reviews, 39(1), pp.152-173.
Golkar, A. and Salado, A., 2020. Definition of New Space—Expert Survey Results and Key
Technology Trends. IEEE Journal on Miniaturization for Air and Space Systems, 2(1), pp.2-9.

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