Comprehensive Analysis of Jeff Bezos' Leadership Style at Amazon

This report provides an in-depth analysis of Jeff Bezos' leadership style as CEO of Amazon. It identifies his progressive approach, which guides employees towards achieving business objectives through various development campaigns, including skill and personality development. The report highlights his focus on research for product development and market analysis, as well as his skill-oriented leadership, emphasizing skill development programs. Furthermore, it examines his motivation-oriented leadership, goal-setting approach, and the implementation of performance-based incentives. The report concludes that Bezos' leadership has played a significant role in Amazon's success by fostering employee development, solving employee issues, and promoting research and innovation.

Persolan and Professional
Development

Table of Content
INTRODUCTION
Leadership style of Jeff Bezos
CONCLUSION
REFERENCES

INTRODUCTION
 Leadership is defined as guiding employees in company towards achieving the
common objectives of business.
 This report is based on the case study of Amazon Company CEO Jeff Bezos in
respect to his leadership style.
 Company was established in the year 1994 by the founder Jeff Bezos.
 Headquarter of the company is located in United States of America.
 This report will be a reflection on the CEO of Amazon Company about his leadership
style.
 Precise approaches of the leadership of the Amazon Company’s CEO will be
projected in this report.

Leadership style of Jeff Bezos
Progressive leadership style
 Amazon CEO Jeff Bezos follow the progressive leadership approach to
meet the objectives of leadership.
 Progressive leadership style allows CEO to guide employees of company in
such a direction which will guide the organisation to achieve its overall
business objectives.
 Progressive style of leadership has moved the CEO towards various
employee development campaigns which involves training like skill
development training, personality development training and other forms of
training that can support the growth of employees in company.

Cont..
Research oriented
 Jeff Bezos has given huge focus to research related to the
product development and market.
 He has given huge motivation to company’s employees
towards conducting immense amount of market research
related to products and other associated factors.
 Research has allowed him to expand the business of Amazon
Company in so many directions.
 Research over product development has allowed company to
continuous develop the products in such a way that Amazon
Company could cope up with all different needs and demands
of the customers in market.

Cont..
Skill oriented
 Leadership style of the Amazon CEO Jeff Bezos is also skill oriented.
 Skill oriented leadership always prioritise skill development campaigns.
 He channelized various skill development training in company tat involve multiple
skills like communication skill, research skill, innovation and various other skills.
 This approach of the CEO has guided the employee’s part of the company towards
developing all these skills so that high level of proficiency can be achieved.
 High level of customer satisfaction and employee satisfaction is also the
consequences of this leadership approach of the CEO Jeff Bezos.

Cont..
Motivation oriented
 The leadership style of the CEO of Amazon Company Jeff Bezos is motivation
oriented.
 He always likes to motivate employee’s part of the company towards achieving the
business objectives.
Solving employee issues
 As a leader Jeff Bezos gives huge emphasis on solving different issues of
employees at work place.
 This is also an important aspect involve in his leadership approach to solve all the
issues associated with company’s work force.

Cont..
Goal setting approach
 Jeff Bezos has also followed the goal setting
approach in his leadership.
 Goal setting approach allows employees in
company to achieve the targets set by company.
 This approach has guided the CEO to push the
limits of employee’s part of the organisation.
 This approach of the Jeff Bezos probably one of
the reason why the company has achieved the
massive success across the globe.

Cont..
Performance based incentives
 Jeff Bezos has started the practice of providing performance based
incentives.
 This practice of CEO has guided the company towards enhancing the
potentials of all employees’ part of the company.
 This approach has motivated employees towards performing more
productive operations in company.
 This has also contributed for the company in achieving the overall
objectives of business.


CONCLUSION
 Leadership play huge role for the company to achieve all objectives behind the
business operations undertaken by company.
 Leadership motivated the employees of Amazon Company to expand the operational
efficiencies so that company can boost its growth potential in the market.
 His leadership has involved employee development, issue solving, skill
improvement and various other approaches that can serve the best level of work
culture at organisation.
 He has also given huge emphasis over research that can suggest new directions to
company.

REFERENCES
 Beyan, C. and et.al., 2017. Prediction of the leadership style of an emergent leader using
audio and visual nonverbal features. IEEE Transactions on Multimedia. 20(2). pp.441-456.
 Bormann, K. C. and Rowold, J., 2018. Construct proliferation in leadership style research:
Reviewing pro and contra arguments. Organizational Psychology Review. 8(2-3). pp.149-
173.
 Lamm, A. J. and et.al.,2016. Examining Leadership Style Influence on Engagement in a
National Change Process: Implications for Leadership Education. Journal of Leadership
Education. 15(4).
 Smith, G., Minor, M. and Brashen, H., 2018. Spiritual Leadership: A Guide to a Leadership
Style That Embraces Multiple Perspectives. Journal of instructional research. 7. pp.80-89.