Cloud Computing, Privacy, and Security: An Amazon Business Report

This report provides an in-depth analysis of Amazon's cloud computing strategies, focusing on its e-commerce and digital streaming operations. It begins by defining cloud computing and cloud storage, exploring various cloud types like private, community, hybrid, and public, and assessing their suitability for business applications. The report then contrasts privacy and security, explaining how Amazon ensures data integrity, confidentiality, and availability within its cloud infrastructure. It highlights Amazon's use of private cloud services for data protection, particularly for customer and employee data, and discusses the importance of data privacy through technologies like Oblivious RAM. The conclusion summarizes the significance of cloud computing in safeguarding data and emphasizes the different cloud types, the differences between privacy and security, and the methods Amazon uses to secure its data.

Integrated Professional Skills
in Digital Age-1

Table of Contents
INTRODUCTION...........................................................................................................................1
Presenting cloud computing, cloud storage and different type of cloud with their suitability of
business.......................................................................................................................................1
Presenting the difference between privacy and security and how the firm accomplish the cloud
to be private and secured.............................................................................................................4
CONCLUSION................................................................................................................................5
References........................................................................................................................................6

INTRODUCTION
In this digitalized world, every company wants to be digitalized and that is why they used
different advance technology into its working place. In the same way, report is also based upon
the Amazon company, that mainly focus on e-commerce and cloud computing and digital
streaming. The company is also consider one of the big Four technology company because of its
technological innovations. Further, the report describe meaning of cloud computing, cloud
storage and different types of cloud that is used by the Amazon. Then study present difference
between privacy and security and then show how a firm is achieve cloud to be their data private
and secured.
Presenting cloud computing, cloud storage and different type of cloud with their suitability of
business
Cloud computing: As per the view of Jouin and Rabai, (2019) cloud computing is the
computing that depend on the shared computing resources as compared to having local servers or
some personal device in order to handle the applications. Therefore, it is an availability of a
computer system resources especially in data storage and computing power and there is no need
of management of users as well.
Cloud Storage: It Is the model that is used for computer data storage in which digital
data is mainly used to store in logical pools. As per the view of Chen and et.al., (2019) the cloud
service providers are mainly responsible for keep the data available and accessible that helps to
protect the physical environment of a company. Further, it aid to store the data in the Internet
through cloud computing so that they manages and operates the data storage as a service.
Different types of cloud: There are different types of cloud computing such as:
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Private cloud: This type of cloud is dealt out with the system that work on the private
infrastructure and also provide the user with a dynamic provisioning of the computer resources .
Further, the company where it is hosting all the computing infrastructure is not shared sand the
security and control level is also highest when the firm is uses the private network.
Amazon Virtual Private cloud is also uses private cloud services because as the firm is
deal with e-commerce and provides online shopping experience to their customers and that is
why it is quite necessary fro the firm to use private cloud that helps to protect and confidential
the data of their customers and employees (Different types of cloud computing, 2019). Further,
by using private cloud, the company also specify its operation such as data replication, system
monitoring and disaster recovery. In addition to this, the company also compliance with the
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Illustration 1: Different types of cloud
(Source: Different types of cloud, 2018)

standard procedure and operations while execution the applicants as per the compliance
standards and it is not possible in the case of other cloud.
Community Cloud: This clouds are created by the integrating the services of many
clouds in order to address the specific needs of an industry, a community and a business sector.
Further, according to Gill and Buyya (2019) a community cloud is mainly shared between the
organization with some common goals that helps to fit into the specific community as well. This
type of cloud is mainly used by the media industry and health care industry where clouds are
used to share the information at global level with the sensitive data in private infrastructure as
well.
For example, most of the media company are mainly looking for quick, simple and low
cost way that helps to gain the skillfulness and the creation of digital content is a result of
collaborative process which further includes the movement of large data and complex workflow
execution as well.
Hybrid: It is the combination of public and private cloud storage in which some critical
data is broadside in an enterprise's private cloud and on the other side, other data is stores from
the public cloud storage providers. In addition to this, the major drawback of private preparation
is the inability to scale on demand and also helps to efficiently address the peak loads. That is
why hybrid cloud takes the advantages of both public and private cloud.
Rackspace is an example, or another hybrid cloud vendor that further host to other
vendors and products. It also dedicated firewalls for added some security.
Public: This cloud is manages by the third party, which provides the cloud service
through internet (Rashid and Chaturvedi, 2019). This type of services are mainly offer the
services that helps to manage the IT infrastructure prices and it Is also consider as a good option
for handling the peak loads.
For example, the Microsoft is the public cloud that serve the multiple users and not a
single customers. Even the quoted firm uses public cloud storage in which it fully manages the
enterprise's public cloud storage.
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Presenting the difference between privacy and security and how the firm accomplish the cloud to
be private and secured
Privacy: As per the view of Johnson and et.al., (2019) privacy is the ability that helps to
protect the sensitive information related to personally identifiable information and on the other
side, it is really a security component.
Security: According to Dawes (2019) security refers to some protective measures which
are put in the place in order to protect the digital data from some unauthorized users such as
hackers and criminals.
In addition to this, it has been analysed that both security and privacy are independent or
they are synonyms a well but their main aim is to protect the confidentiality and also preserve the
integrity of information assets as well. While on the other side, security also promote the
availability of data but privacy is the rights of an individual and organization with respect to their
personal information. Security main focus is on data and information rather than personal
information, but privacy focus on protecting only personal information such as log in credentials,
passwords etc. Privacy and security are also differentiated by principles such as security is based
upon three core principles such as prevent confidentiality, preserving integrity of some
information assets and also promote the availability of information, while privacy only
accomplish with a security initiatives.
Amazon can achieve its company's cloud to be private and secured by the following ways
such as:
Data Integrity: it is the critical element which means that the data should be protect from
unauthorized users such as hackers. Therefore, Amazon's transaction should follow ACID
properties in order to make sure data integrity. Further, it can be obtained by using RAID like
strategy, digital signature and these are also protected from some passwords which is operated by
users only. In this way, it will help to protect data and secure it as well (Hebron, Chen and Lee,
2019).
Data Confidentiality: It is important for Amazon to protect their important data private
and confidential and that is why, it Is quite necessary to use encryption in which hybrid
technique should be used because it uses key sharing and authentication techniques. Thus further
helps to provide better connectivity between user and cloud service in order to share the details
through protective mode.
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Data Availability: It means that when accidents are occur, at that time, the issue of
storing data over the transborder server is a serious concern for clients as it is governed by the
local laws. These accidents are hard disk damage, IDC fire and some network failures etc.
Therefore, the cloud provider should share all the concerns with the clients and also helps to
build the trust relationship through this connection. So, mainly the data are stored in hard drive
and the reliability of hard disk should also formulates the foundation of cloud storage as well.
Data Privacy: Privacy is the ability that of a company that withdraw themselves or
information about themselves. In a cloud, the privacy means when the users are visit the
sensitive data, the cloud services are prevent the potential opponent from inferring the user's
behaviour by the user's visit. In the same way, most of the research are based upon the Oblivious
RAM technology that visits many copies of data in order to hide the real visiting (Collins, 2016).
Therefore, this technology is widely used in software protection and also used in order to
protecting the privacy in the cloud as a promising technology. Further, it has been analysed that
the company should also uses this technology in order to protect the data from getting misused.
CONCLUSION
By summing up above report, it has been concluded that cloud and cloud computing help
the company to protect the data from any misused. That is why, it is also concluded that there are
different types of cloud such as private, public, community and hybrid and Amazon uses private
cloud services that helps a business to run smoothly and also protect the data from others.
Further, report concluded that privacy and security are different from each others and for
achieving the company's cloud, firm should use data integrity, Data Confidentiality, Data
Availability, Data Privacy so that it will help a business to prevent entire data.
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References
Books and Journals
Chen, E. and et.al., 2019. Cloud storage for image data, image product designs, and image
projects. U.S. Patent Application 16/180,588.
Collins, A. ed., 2016. Contemporary security studies. Oxford university press.
Dawes, P. J., 2019. Security system with networked touchscreen and gateway. U.S. Patent
Application 10/257,364.
Gill, S. S. and Buyya, R., 2019. Sustainable Cloud Computing Realization for Different
Applications: A Manifesto. In Digital Business (pp. 95-117). Springer, Cham.
Hebron, Y., Chen, N. and Lee, R., 2019. Method and apparatus for providing a high security
mode in a network. U.S. Patent Application 10/284,386.
Johnson, N. L. and et.al., 2019. Defamation and Invasion of Privacy in the Internet Age. Sw. J.
Int'l L. 25. p.9.
Jouini, M. and Rabai, L. B. A., 2019. A security framework for secure cloud computing
environments. In Cloud Security: Concepts, Methodologies, Tools, and Applications (pp.
249-263). IGI Global.
Rashid, A. and Chaturvedi, A., 2019. Cloud Computing Characteristics and Services: A Brief
Review.
Online
Different types of cloud computing. 2019. [Online]. Available through:
<https://www.geeksforgeeks.org/types-of-cloud/>.
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