Analysis of Communication Methods Used by Amazon.com
VerifiedAdded on 2021/06/18
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AI Summary
This report provides an overview of the communication methods employed by Amazon.com. It begins with an introduction to the evolving nature of business communication and the prominence of various innovative methods. The report then focuses on Amazon, detailing its background as a leading global retailer and its use of both non-electronic methods, such as word-of-mouth, and electronic methods, including its omni-channel strategy and brand pages. A SWOT analysis is presented, highlighting strengths, weaknesses, opportunities, and threats related to Amazon's communication systems. The report also includes a comparison with Woolworths Limited and Harvey Norman, followed by recommendations for Amazon to enhance its electronic communication methods. The conclusion emphasizes the importance of effective communication in the modern business world.
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