Analysis of Communication Methods Used by Amazon.com

This report provides an overview of the communication methods employed by Amazon.com. It begins with an introduction to the evolving nature of business communication and the prominence of various innovative methods. The report then focuses on Amazon, detailing its background as a leading global retailer and its use of both non-electronic methods, such as word-of-mouth, and electronic methods, including its omni-channel strategy and brand pages. A SWOT analysis is presented, highlighting strengths, weaknesses, opportunities, and threats related to Amazon's communication systems. The report also includes a comparison with Woolworths Limited and Harvey Norman, followed by recommendations for Amazon to enhance its electronic communication methods. The conclusion emphasizes the importance of effective communication in the modern business world.

AMAZON.COM
COMMUNICATION METHODS: AN
OVERVIEW

INTRODUCTION
 The changing nature of the
business world “in the present
times has made it imperative
for the companies to take the
help of the process of
communication” (Wang,
Pauleen and Zhang 2016).
 “Various kinds of innovative
as well as new kinds of
communication methods”
have gained prominence in
the recent times (Wang,
Pauleen and Zhang 2016).

AMAZON
 The organization “Amazon.com,
Inc”, founded by Jeff Bezos in
1994 is “one of the largest
business organizations not only
of the nation of the United States
of America but also of the world”
(Amazon.com. 2018).
 Amazon provides electronic
services as well as cloud
computing services to the
customers not only from the
nation of USA but from the
different parts of the world itself
(Amazon.com. 2018).

AMAZON (CONTINUED….)
 It is “the largest Internet retailer in
the world as measured by revenue
and market capitalization and
second largest after Alibaba Group
in terms of total sales”
(Amazon.com. 2018).
 Provides “video
downloads/streaming, MP3
downloads/streaming, audio book
downloads/streaming, software,
video games, electronics, apparel,
furniture, food, toys, and jewelry”
and others to the customers
(Amazon.com. 2018).

NON-ELECTRONIC COMMUNICATION
METHODS USED BY AMAZON
 The “word of mouth” is one of the
major non-electronic means of
communication which is being
used by the organization Amazon
(Golob et al. 2013).
 Jeff Bezos himself and other
important individuals related to the
organization to convey the relevant
information to not only to the
customers but also the important
entities related to the organization
like the employees, shareholders,
stakeholders and others (Golob et
al. 2013).

ELECTRONIC
COMMUNICATION METHODS
 The organization “Amazon” uses
the concept of “omni-channel
business strategy” for the process of
their business.
 Use of electronic media for the
process of communication.
 Use of brand as well as fan pages
also provide the concerned
organization with a cheap and
reliable platform where they can
promote the services offered by
them in a very convenient manner
(Kernbach, Eppler and Bresciani
2015).

SWOT ANALYSIS
 In synchronization with the
“current needs as well as the
requirements of the organization
under discussion here” (Kernbach,
Eppler and Bresciani 2015).
 Based on the marketing as well as
the promotional needs of the
organization and does not provide
information about the various
“corporate social responsibility”
policies as well as principles
which the organization follows
(Chow et al. 2012).

SWOT ANALYSIS
(CONTINUED…)
 Incorporate its “corporate social
responsibility” policies as well as
principles which it follows in order to
enhance its brand image and also to
provide services “to the customers
from the different parts of the world”
(Chow et al. 2012).
 The threat which the communication
system used by the business
organization under discussion here
faces is the use of more innovative as
well as better communication methods
followed by its competitors in the
business market (Golob et al. 2013).

COMPARISON
 The organization “Woolworths
Limited” although “one of the
largest retail business
organizations not only of the
nation of Australia but also of the
world uses traditional forms of
communication process for the
process of its business” (ABC
News. 2018).
 Harvey Norman takes the help of
various kinds of electronic
medium for the purpose of
communication (ABC News.
2018).

RECOMMENDATIONS
 The organization should focus
more on its electronic methods of
communication since the major
fulcrum of the business
organization under discussion is
the “omni-channel business
strategy”.
 The organization can also take the
help of various kinds of non-
electronic modes of
communication for the countries in
which it “had not been able to
attain a considerable amount of
success”.

CONCLUSION
 The process of communication
“has emerged as one of the most
important ones in the present day
business world”.
 Various “business organizations in
the present times take the help of
various kinds of innovative” as
well as effective methods of
communication.
 Various kinds of electronic as well
as non-electronic methods of
business communication have
gained prominence in the present
times.

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