Individual Report: Amazon's Management Model and CSR Issues

This report provides an in-depth analysis of Amazon's business operations, focusing on the application of the Competing Values Framework. It explores how this management model, encompassing human relations, open systems, rational goals, and internal processes, impacts Amazon's strategic decisions and overall performance within the UK market. The report highlights the strengths and weaknesses of the framework, as well as its practical application to address market trends, customer demands, and external factors. Furthermore, the report examines Corporate Social Responsibility (CSR) issues faced by Amazon, including technological challenges, employee satisfaction, and turnover rates. It also discusses the benefits and challenges of teamwork within the company, considering factors like communication, conflict resolution, and the impact on business operations. The report concludes by summarizing the key findings and emphasizes the importance of the business environment for identifying internal and external factors that affect business performance. This report is intended for students on Desklib to use as a study tool and to help improve their understanding of business development and management.

X Individual Report

Table of Contents
INTRODUCTION ..........................................................................................................................1
MANAGEMENT MODEL ............................................................................................................1
APPLICATION OF THE MANAGEMENT MODEL ..................................................................2
CSR ISSUES ...................................................................................................................................3
TEAM CHALLENGES AND BENEFITS .....................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................1
.........................................................................................................................................................2

INTRODUCTION
Business environment is the combination of internal and external factor that effect a
company's operating system. It can includes different factors such as suppliers and clients, its
owners and competitions, enhancement in technology, government activities and laws and
market, economic and social trends (Kaplan and et. al., 2011). In individual report, given
organisation is Amazon, it is a online shopping industry in United kingdom. This report divided
into some parts which cover Management model and its application to the company. Different
issues related to the CSR, team benefits and challenges are also includes in this assignment that
effects on the business performance and productivity directly.
MANAGEMENT MODEL
Competing values framework is a management model, it is also known as a Rohrbaugh,
Quinn theory that was developed in 1983. it mainly based on statistical evaluation of a
comprehensive indicators that discovered two main dimensions highlighting conceptions of
effectiveness. The first dimension is mainly related to organisational emphasis, from an internal
focus on the development and well-being of people in the business to an external emphasis on
the development and well-being of the organisational itself. On the other hand, secondary
dimension distinguish organisational preference for represents and structure the contrast between
flexibility and change and stability and control.
Key Principles: Competing values framework includes four principles which are follow by the
Amazon are determined as below:
Human Relation Model: This framework places an effective deal on focuses on internal
emphasis, flexibility, morale, stresses cohesion and human resource development as part for
effectiveness (Bloch, Pigneur and Segev, 2016).
Open system Model: It emphasizes external focus and flexibility and growth, stress
readiness, resource acquisitions and many other external support.
Rational Goal model: It emphasizes an external focus and control, an goal setting, views
planning, efficiency and productivity as effective.
Internal process model: It emphasizes internal focus and control and stress the duty of
information management, stability, communication and control.
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Application: Competing values framework is more essential and useful model for the Amazon
in order to analysis business environment. In this company mainly focus on total flexibility to
total control and internal maintenance to external positioning (Parasuraman, 2012). Thus it
support and benefited to the organisation to keep their strong and long term position at
international marketplace.
Strength and weakness of Competing values framework:
Strength Weaknesses
Competing values framework support the
Amazon in order to identify their internal and
external factor that benefited to them to keep
their position at marketplace.
It is a expansive and time consuming process
for the online shopping industry. In order to
understand this framework employees need
training and development class.
APPLICATION OF THE MANAGEMENT MODEL
Amazon is the company which deals in providing on shopping services to society. There
are many factors which affects business operations such as demand of customer, delivery of
goods, climatic factors, etc. so it is essential to work according to market trends. As Competing
values framework there is analysis of market which help to make strategies according to society
requirement, this helps to perform business operations in appropriate way.
 In Competing values framework open system, helps Amazon to accept changes which are
significant for growth. Resources has to be used in effective and efficient way.
 Rational Goal model helps managers of Amazon to perform business operations in
appropriate way through proper planning, production, goal achieving, etc.
 There is requirement of some external parties to perform business in more effective way.
So human relations model helps to make odd relations with internal as well as external
parties (Herrmann and Herrmann-Nehdi, 2015).
 To deliver bes quality services Amazon has to perform planning in appropriate way. It is
important to organise internal factors properly, this can be done through internal process
model.
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So from the above discussed model, aim and objectives can be achieved properly.
Amazon can make good image in industry and service society with lowest price. They have wide
range of products with timely delivery.
CSR ISSUES
CSR activity is one of the important component which are very famous these days and
important to be performed (Wigley, 2018). There is requirement of proper CSR activity which
help to make good image in market and take actions as per government norms. Some of the CSR
issues are as under-
Technical problems- There are many changes which are taking place in industry, so it is
essential to work according to knowledge and requirement of market. There are many changes
which are important for performing business operations in significant way.
Unhappy employees- In Amazon employees are not satisfied because of various reasons.
There is improper training methods so employees are not able to work under changed
environment. Managers of Amazon must use some measures through which they can enhance
knowledge of employees, this helps to perform business activities in proper way.
Employees turnover rate- Turnover rate of employees is more in Amazon. This is
effective because they do not get satisfaction to employees. It is essential to know activities
which are efficient for retain employees (Yoon, Gürhan‐Canli and Schwarz, 2016).
TEAM CHALLENGES AND BENEFITS
Amazon is a big brand, which works at international level. There are various countries in
which this association operates, so it is essential to work according to market trends. There are
various departments which work in group to achieve targets on time.
Benefits of Team
 Team work is effective for important component which helps to work in effective way. It
is essential that company has to make changes roles and responsibilities as per their
qualities (Decuyper, Dochy and Van den Bossche, 2010).
 Team work helps to increase competition and quality of services gets improved. Team work helps to create harmony among superiors and subordinates. This helps to
increase goodwill of Amazon.
Challenges Of team
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There are some problems also with arise while working in team. They are discussed as
under-
 There are possibilities of improper communication which affects business operations in
adverse way.
 Employees may not work in proper way because of personal conflicts.
 Due to lack of guidance business operations may not performed in appropriate manner.
 There is possibilities of humours which affects business activities in negative way
(Herrmann and Herrmann-Nehdi, 2015).
CONCLUSION
From the above mentioned report it has been concluded that business environment is
main part for the company to identify their internal and external factor that effects on their
performance. There are some tools are used by the company such as Competing values
framework and many other. CSR issue arising from the enterprise strategy solution which help
them to accomplish their long term goals and objectives. There are certain issues and benefits
during the group work.
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REFERENCES
Books and Journals
Bloch, M., Pigneur, Y. and Segev, A., 2016. Leveraging electronic commerce for competitive
advantage: A business value framework. In Proceeings of the 9th International
Conference on EDIISO," Electronic Commerce for Trade Efficiency and
Effectiveness" (pp. 91-112).
Decuyper, S., Dochy, F. and Van den Bossche, P., 2010. Grasping the dynamic complexity of
team learning: An integrative model for effective team learning in organisations.
Educational Research Review. 5(2). pp.111-133.
Herrmann, N. and Herrmann-Nehdi, A., 2015. The Whole Brain Business Book: Unlocking the
Power of Whole Brain Thinking in Organizations, Teams, and Individuals. McGraw Hill
Professional.
Kaplan, R. S. and et. al., 2011. The strategy-focused organization: How balanced scorecard
companies thrive in the new business environment. Harvard Business Press.
Parasuraman, A., 2012. Reflections on gaining competitive advantage through customer
value. Journal of the Academy of marketing Science. 25(2). p.154.
Wigley, S., 2018. Gauging consumers’ responses to CSR activities: Does increased awareness
make cents?. Public Relations Review. 34(3). pp.306-308.
Yoon, Y., Gürhan‐Canli, Z. and Schwarz, N., 2016. The effect of corporate social responsibility
(CSR) activities on companies with bad reputations. Journal of consumer
psychology. 16(4). pp.377-390.
Online
Competing Values Framework. 2016. [Online]. Available
through<http://www.valuebasedmanagement.net/methods_quinn_competing_values_fra
mework.html>.

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