This report provides a comprehensive analysis of Amazon's corporate strategy, examining its external environment through PESTLE and Porter's Five Forces analyses. The political, social, economic, environmental, and technological factors impacting Amazon are discussed, along with the bargaining power of suppliers and buyers, threats of substitutes, new entrants, and industry rivalry. The internal analysis delves into Amazon's resources and capabilities, including physical, human, intangible, financial, and marketing resources, along with an examination of its value chain. The report evaluates Amazon's strategic position, identifying strengths, weaknesses, opportunities, and threats, offering insights into its competitive advantages and strategic choices within the e-commerce and technology industries. The analysis highlights key factors influencing Amazon's performance and provides a foundation for understanding its strategic direction and market position.
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