Amazon's Customer Motivation: Strategies and Analysis

This report examines Amazon's strategies for customer motivation, focusing on how the company leverages data and loyalty programs, particularly Amazon Prime, to attract and retain customers. The analysis explores how Amazon utilizes data-driven insights to understand customer needs and preferences, presenting relevant products to maximize sales. The report also discusses the impact of Amazon Prime, highlighting its role in providing fast delivery and enhancing customer loyalty. Furthermore, it considers the potential for other companies to adopt similar strategies, assessing the competitive landscape and challenges involved in replicating Amazon's success. The report concludes with a discussion of the effectiveness of Amazon's tactics and their implications for the broader e-commerce market.

Running Head: MOTIVATION AMONG THE CUSTOMERS OF AMAZON
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MOTIVATION AMONG THE CUSTOMERS OF AMAZON
System04121
2/5/2020

MOTIVATION AMONG THE CUSTOMERS OF AMAZON
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Amazon is a company which easily attracts the customers and
motivate the customers to buy things from amazon, some of the
ways by which the company attracts the consumers to buy their
products are as follows
1. Using data to upsell.
The technology of amazon is the best and no one can actually compete it as it
makes use of full force to know what are the needs and the wants of the customers
and what they want to buy and by analysing that they put the product in front of
the customers at the right time.
2. A loyalty program with serious benefits.
Apart from this the company also provides some of the best benefits as well as
loyalty program, the company launched one of the best strategies to motivate the
customers to buy from them and that was the launch of amazon prime. Amazon prime
allowed the customers to get the delivery of the product within a day and amazon is
the only online site that provides the customers with this service and this was the main
reason that the customers switched from other shopping websites to amazon.
The company amazon used the above 2 strategies to motivate the employees for buying
products from them, this was also one of the best ways through which amazon could
steal away the customers from other sites but do you think that that if now the other
companies make use of the same strategy then they will able to steal the customers from
amazon. If yes explain why?

MOTIVATION AMONG THE CUSTOMERS OF AMAZON
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REFERENCES
INC. (2017). Here's How Amazon Gets You to Buy More Stuff . Retrieved from:
https://www.inc.com/minda-zetlin/heres-how-amazon-gets-you-to-buy-more-
stuff.html