EN102 Text Analysis Essay: Analysis of Amazon Delivery Business Offer

This essay analyzes Kathy Kristof's article, 'Pros and cons of that $10,000 Amazon delivery business offer,' focusing on the logical connections the author makes regarding the proposal. The essay examines Amazon's offer to incorporate independent contractors into its delivery service, highlighting the financial aspects, such as the $10,000 investment for leased vans and training, and the promised income. It also delves into the service itself, comparing Amazon's approach to that of independent delivery personnel. The analysis exposes potential loopholes in Amazon's claims, citing factors like the costs of working with Amazon, the requirement to hire drivers as employees, and the challenges in achieving the promised income margin. The essay concludes that, while the proposition has appeal, it warrants careful consideration, providing a critical evaluation of the benefits and disadvantages associated with the offer, and uses supporting references to make its case.

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Dear Reader
The paper deals with an article titled ‘Pros and cons of that $10,000 Amazon delivery business
offer’ written by Kathy Kristof. The text by Kristof provides a detailed analysis of the proposal
and highlights certain risks and benefits associated with the proposal made. The current paper
deals with how the author has been able to make logical causal connections to the claims. This
text has been chosen as it is a critical elaboration of the proposal. The strength of this draft lies in
its evaluation of Kristof’s analysis, however it falls short while providing detailed explanations.
This draft thus asks the primary question of how the readers will be able to use the text as a
considerable resource for making relevant decisions.

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Name of the Student
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EN102 Draft Submission of Text Analysis Essay
Date:
Kathy Kristof: Pros and cons of that $10,000 Amazon delivery business offer
This text is an elaboration and explanation of a new system that the global product
marketing and delivery service Amazon has undertaken in order to improve their own delivery
service and increase customer satisfaction levels. The main claim that the author makes is that
Amazon promises to incorporate independent contractors in the delivery business wherein they
will provide leased delivery vans, insurance, gas as well as proper training, for an investment of
only $10,000. The primary purpose of this text is to provide a critical insight into the new service
that Amazon is promoting, and help the readers and potential customers identify the benefits and
limitations of the service in general. At the same time, it also expands upon the claims that
Amazon is making regarding the clients being able to make approximately $300,000 in profit
every year. The main purpose of this text is to provide the readers with a justified rationale
regarding why they should / should not consider opting for this service and how they can benefit
from it if they do. The author achieves this purpose by providing resource backed justification
and explanation of the claims that Amazon has made, also explaining the benefits and
disadvantages of the service for the potential customer.
There are two specific aspects that the text describes in detail. The first aspect is the
finance. The text describes Amazon’s claim that with an investment of mere $10,000, the
contractor will be able to start his own product delivery service with help from Amazon. The

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company will provide delivery vans with associated insurance, gas as well as training. The
author explains the benefit of this system from Amazon’s perspective, highlighting that the use
of dedicated delivery vans ensure double the amount of income per day than a personal vehicle
that independent contract delivery personnel uses, can provide (Kristof). Besides that, the
assurance and support from a brand name like Amazon is also guaranteed to boost the delivery
experience as the clients will have access to Amazon’s advanced delivery data analysis
technologies. Furthermore, the author also explains how Amazon’s provision of delivery drivers
to the independent partners also ensures a reduced liability on the part of the contractors
(Kristof).
The second aspect that can be highlighted is that of the service itself. The author explains
some key differences between the delivery service that Amazon provides, and the service that
independent delivery people provide. Amazon promises that the contractors will be able to make
as much as $300,000 per year after partnering with them for this service (Kristof). Given that the
investment is low and the outcome promised is quite high, this claim made by amazon sounds
sensible and appealing to the audience, particularly that segment which is interested in starting
their own delivery service business.
However, both of these aspects are crucial for the potential customer in terms of benefits
and risks associated with the process. The author exposes certain loopholes in the claim and
supports them with referential connections (Diakopoulos, Nicholas & Naaman). Firstly, she
highlights by referring to the co – founder of the Association for Delivery Drivers (Blom, Bjorn
& Nygren), that the costs of working with Amazon are substantial enough to turn away
independent delivery companies from working with Amazon (Kristof). Besides that, Amazon
also requires the independent companies to hire their drivers as employees and not work with

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independent contractors. The author reasons with these statements by providing the rationale that
working with Amazon is a challenging task which is why Amazon is providing this service to
cater to the select few independent companies who are willing to work with them.
Moreover, the author highlights another loophole, stating that in order to reach the
promised yearly income margin, the contractors would have to employ at least 30 – 40
independent drivers as well as do a proper background check and paperwork assessment prior to
hiring. This gets added to the pressure of being able to deliver thousands of packages per month
(Kristof). This level of a constriction is hard to manage and therefore the actual profit margin
becomes significantly less than the promised profit margin. The author thus makes two
extremely valid points by addressing these loopholes. The reader base of this article primarily
consists of people who are interested in starting a delivery service of their own (Dugan et al.).
Therefore they will definitely want to know the possible outcomes. Of such an engagement. The
author addresses the readers directly by the use of second person in the text, elaborates on all the
potential concerns that the readers might have in terms of the service and also uses authoritative
reference to support her arguments and points (Dugan et al.). The main claim that the author is
making is that there are pros and cons of engaging in such a service and people should
understand the details before committing to them.
In conclusion, despite the fact that there are certain critical loopholes in the claims that
Amazon is making, the explanation that the author has provided sums up why the proposition
made by Amazon should be taken with a grain of salt by the people. The benefits and
disadvantages associated with a proposition like this needs to be critically analyzed. The author
provides a critical explanation and elaboration of the main thesis of her writing. The author
achieves the main purpose of conveying her thesis to the readers by dissecting the claims made

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by Amazon and analyzing them with reference to a relevant authority. The current analysis of the
text reveals that the claims that the author has described, come with certain restrictions, in terms
of its practical usage. Therefore, the text written by the author acts as a strong informative source
for the readers to be able to understand how to approach the proposition if needed.

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Works Cited.
Blom, Björn, and Lennart Nygren. "Analysing written narratives: considerations on the ‘code-
totality problems’." Nordic Journal of Social Research 1.1 (2010): 1-20.
Diakopoulos, Nicholas, and Mor Naaman. "Towards quality discourse in online news
comments." Proceedings of the ACM 2011 conference on Computer supported cooperative work.
2011.
Dugan, Casey, Werner Geyer, and David R. Millen. "Lessons learned from blog muse: audience-
based inspiration for bloggers." Proceedings of the SIGCHI Conference on Human Factors in
Computing Systems. 2010.
Kristof, Kathy. "Pros And Cons Of That $10,000 Amazon Delivery Business
Offer." Cbsnews.com. N.p., 2018. Web. 30 Jan. 2020