Digital Business: Amazon's E-commerce Principles and Strategies

This report provides a comprehensive analysis of Amazon's digital business operations. It begins by highlighting key trends and benefits of digital technology in Amazon's online business, such as faster buying processes, quick responses, cost reduction, and enhanced product comparisons. The report then delves into crucial issues faced by Amazon, particularly concerning cyber security and ethical considerations, including tax avoidance, warehouse abuses, exploitation of temporary workers, and the treatment of white-collar employees. Furthermore, the impact of relationships, collaborations, and strategic alliances through technology on Amazon's success is discussed, emphasizing adaptability, problem-solving, skill sharing, and open communication. Finally, the report explains various e-commerce principles adopted by Amazon to provide a user-friendly and secure platform, including user-friendliness, emphasis on security, easy navigation, and various payment methods, which are critical for its e-commerce success. The report concludes by summarizing the key findings and implications of Amazon's digital business strategies.