The Role of Digital Technologies in Amazon: An In-Depth Analysis

This report provides a comprehensive analysis of Amazon's digital environment and the technologies it employs. It begins with an introduction to Amazon as a technology-driven company, highlighting its use of cloud computing, digital environment, and artificial intelligence. The report explores the motivation behind selecting Amazon as a case study, emphasizing its innovative use of digital networks to enhance business performance. It then delves into Amazon's digital environment, detailing the application of AI and cloud computing in managing business processes, improving consumer data management, and enhancing e-commerce operations. The report also examines Amazon's digital status, including its use of AI-based networks, humanoid robots, and cloud computing to manage operations and reduce human errors. Furthermore, it identifies and discusses problems associated with Amazon's digital environment, such as data security risks, communication issues, lack of awareness, and ethical concerns related to AI and data breaches. The report concludes with suggestions for addressing these challenges, emphasizing the importance of AI-based networks and effective implementation strategies to optimize Amazon's digital performance.