Amazon: Digital Marketing Plan, Goals, Objectives, and Strategies

This report analyzes Amazon's digital marketing plan, focusing on its goals and objectives, which include informing customers about new products, and increasing the conversion rate. The information is gathered through online surveys and newsletters, and the media used include social networking sites like Facebook and Instagram, mobile advertising, and emails. The target audience is women with access to web and digital devices. The business objectives associated with these digital marketing campaigns are to increase awareness, market share, and overall sales. The report concludes that digital marketing is crucial for companies like Amazon, using practices like social media and mobile marketing to make customers aware of products and services. Implementing these strategies requires careful planning and control. The report references various sources on digital marketing, SEO, and consumer behavior.

Task 9:
Digital marketing plan for amazon:
Goals and objectives:
 To inform the customers about the new products added to the
product range.
 To increase the conversion rate
Information gathering:
The information has been gathered through online surveys and newsletter
for taking permission of opt-ins.
Media used:
 Social networking sites like Facebook and instagram
 Mobile advertising
 Emails
Target audience:
The target audience for this access is the women who have access to web
and digital devices (Ryan, 2016).
Business objectives:
The business objectives associated with these digital marketing campaigns
is:
 To increase the awareness of the site and the new products

 To increase the market share
 To increase the overall sales.
Conclusion:
It has been concluded from the report that digital marketing is the most
important concept that helps the companies like Amazon to enhance their
market. It has been analysed that Amazon use many such practices like
social media marketing, mobile marketing etc. to make its customers aware
about the products and services it offers. Implement the strategies of
digital marketing are not an easy task and thus require implementation and
control of the strategies.
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