Digital Business Report: Amazon's Growth and Impact

This report provides a comprehensive analysis of Amazon's digital business operations. It begins with an introduction defining digital business and highlighting the role of technology in connecting with customers and selling products and services. The report then focuses on Amazon, describ...Read More

Digital Business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Provide a brief description of the business, their mode of operation, the market segment....2
Provide a detailed explanation of the key factors which may have been responsible for the
growth of your selected digital business................................................................................4
Identify and explain how these external forces may impact on the businesses operation.....5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital business can be defined as in function which is related to use of electronic devices
for communicating the values as well as system within the organisation in order to promote the
virtual media. The main purpose of this kind of business is to provide the creative ideas so that
organisation can easily connect with the individuals within the market as well as sell its products
and services by utilising the resources available in digital technology. In context to this there are
a number of informational technology system which play an important role within the digital
business information and help in building appropriate infrastructure so that organisation can
carry its business functions in an appropriate way (Korpela, Hallikas and Dahlberg, 2017). The
business continuously changing its function where the transformational has overcome distance
barriers as well as producers the negative impact of this.
This is also help in developing an appropriate leverage where the organisation get market
opportunity and explore the business by enhancing functioning in an effective manner. A new
business creates best possible benefits for the digital media where our organisation can easily
obtain online space and perform its function according to the requirements. In context of the
current business situation the chosen organisation is amazon. It is a American multinational
organisation which is trading in technology e-commerce platform as well as various other factors
(Chaffey 2019). This is identified that there are number of functions which are performed by
amazon in its online business. Organisation is selling the products and services where it provides
functioning two different nations as well as improving its digital platforms continuously.
Organisation is also using e-commerce platforms where it provides products and services to the
large number of customer so that customer can use functions and achieve better results by using
this. In context to the traditional business a brick and mortar model is also adopted by tech
amazon in the recent time where organisation used to provide products and services on physical
outlets. The first physical outlet of amazon is situated in us where organisation is providing its
services in order to meet the requirements of customer by the brick and motel system
(Venkatesh, Mathew and Singhal, 2019).
There is a close difference between traditional business as well as digital platform which
can be seen from the functioning of amazon. Traditional business includes face to face
transactions where there is presence of customer in front of seller and the deal by the use of
traditional methods. This kind of business the products and services are provided to the customer
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in a direct manner where customer will acquire the product and consume them in order to satisfy
their needs and requirements. There is no involvement of any digital media in these transactions.
Along with this it is also essential to identify the traditional media system where it include
appropriate system as well as dynamics of the business in relation to the enterprises for
modifying the pattern and performing to function in long duration. On the other side digital
business is considered as a system which includes use of online platforms. It includes different
digital devices such as mobile laptop and other which has to be used by the individual in order to
perform the digital business transactions. In context of organisation there are a number of
functions which are performed by amazon in order to promote its business digitally. In current
time amazon is the organisation which is selling the product and services at online platforms
where it provide number of services to the customer by the use of digital media tools (Japparova
and Rupeika-Apoga, 2017).
There are number of factors which are used under the digital business in recent time which are
discussed below:
Secured transactions: transaction security is a major aim of every organisation which is
performing its function under the digital business system. This is because in context of the
current time there are a number of threads which are faced by the customer as well as
organisation due to improper channelization of transaction between customer and organisation
which leads to theft of data as well as various misconduct and unethical practices with customers
by the use of this data.
Enhanced dependency upon electronic devices: one more factor which impacted on the
digital business in recent time is related to enhancing the dependency of electronic devices. This
is because it is identified that there are a number of electronic devices which are invented in
recent times such as smart phones laptops and various other which are helpful to the organisation
in improving its function. This is related to organisational functions and helps the firm in
achieving its business objectives (Ghezzi and Cavallo, 2020).
MAIN BODY
Provide a brief description of the business, their mode of operation, the market segment
Amazon is an American multinational technological company which is based on
Washington. Organisation is performing its function under and e-commerce platform where it
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also provide services under cloud computing and digital streaming full staff organisation is also
known for its artificial intelligence system where it provide number of features to the customer in
order to improve the digital business transactions for considered that organisation is counted
under the big five countries over the world as well as us. Amazon was founded by Jeff Bezos in
Washington in the year 1994 only organisation which surpasses Wal-Mart in most valuable
retailer with the United States according to the market capitalisation. It is also known for well-
established industry in order to provide technological, Innovation and operation within the
market (Sacolick, 2017).
Amazon is needed by Jeff bezos where the following an appropriate targeting marketing
and segmenting strategy in order to improve the organisational function as well as achieve the
objectives of firm. Under the strategy of Amazon always leads to performance function in digital
manner so that it can attract the customers as well as perform its function according to the
requirements. Amazon segmentation targeting and positioning involve a set of activities which
are aimed in order to determine the specific group of people as a customer and developing the
products and services in order to attract the customer and perform its function effectively for
staff augmentation involved dividing population in small groups so that it can achieve certain
characteristics where it can target customers in an appropriate manner and identify the results of
different segments to sell the products for stop positioning refers to the selection of marketing
mix to the most suitable way it can easily target the customer within the segments as well as
perform its function according to the digital requirements full star in context of the current
business organisation used to target its customer on different bases where it use different kind of
segmentation (Gebhart, Giessler and Abeck, 2016). Amazon use geographic segmentation where
it divide the customer according to the region and density. In context of region organisation used
to target more than 100 countries and the current situation for staff where in accordance with the
density it used to target urban and rural areas so that company can easily implement its digital
policies and products within the market. Organisation also used to segment the market according
to the demographic segmentation where it use age gender and life cycle stages in order to target
the customer. more than 14 as a basic age to target the customer. In context of gender
organisation used to target both males and females where in life cycle stages organisation used to
target newly married couples bachelors and all other type of individuals who are willing to buy
the products and services and using different digital media platforms. Companies using different
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mark market segments in order to improve its function as well as achieving the objectives
according to the requirements some of the market segments which are developed by Amazon in
order to improve its digital function include degree of loyalty within the customer which are
divided according to the hard court loyal, soft loyalty and switches. Organisation used to
segment its market according to these individuals where it can easily enter within the market by
identifying the customer behaviour for stop sometime Amazon also used to segment the
individuals according to their personality where it used to target easy-going determining and
ambitious individuals so that it can perform its function within the segmented market as well as
implement its product in an appropriate manner (Teece, and Linden, 2017).
Provide a detailed explanation of the key factors which may have been responsible for the
growth of your selected digital business
It is identified that organisation is improving its function as well as performing in an
efficient way where it is required by the Amazon to use appropriate factors which are impact on
the functioning of organisation as well as its digital business. Some of these factors are discussed
below:
Customer relationship: customer relationship is an important factor which directly
impacts the digital business of organisation. It is identified that Amazon is using appropriate
system in order to maintain the relationship with customer. In context to this organisation is used
to provide effective products and services which help in building appropriate relations and
managing the functions according to the requirements. This will also help in providing number
of benefits to the customer where they can improve their satisfaction level by consuming the
product and services offered by Amazon (Beynon-Davies, 2020)
Market demand: market demand also acts as an factor which impact the digital business
of the organisation. This is because it is identified that there are a number of individual which are
going to use are currently using digital platforms in order to purchase the product from the
market for stop this is helpful for the Amazon in proving its functions as organisation is
operating under the E-Commerce platform where there are a number of digital functions which
are performed by the Amazon. This helps the organisation in increasing their profitability by the
use of these customers and managing the function in according to the requirements. This also
manage various system which are helpful to the organisation in order to improve its production
services and manage the functioning according to the requirements.
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Innovation: innovation at as a major factor which has to be considered by the organisation
in order to improve its function as well as achieve the growth within the business operations.
This is because in the current time demand of innovative products is increasing continuously
which impacting positively on the organisational performance and help in achieving the business
objectives. In context of the current business environment Amazon is using appropriate
innovative approaches which are related to the products and services offered by the firm within
the market for Star organisation is continuously improving its E-Commerce platform where it
can provide the services in accordance with the needs and requirement and help the management
to achieve the objectives by performing functions. This will manage all this transaction and
improve organisational profitability in context to the current business environment and taking
decisions according to it (Sari, 2020).
Identify and explain how these external forces may impact on the businesses operation
There are number of external environment factors which have to be considered by the
organisation in order to improve its functioning and achieve the business objectives. it is
identified that these functions are essential for the organisation to identify the impact of these
functional and perform the objective in an appropriate manner. In context to this Amazon is
using appropriate analysis for its external factors which is discussed below:
 Political factors: Political factors of those factors which include tax rates political party
influence as well as various other functions which will impact on the business of Amazon
within the market where it is spreading false in context of organisation it is operating its
function in an appropriate level where there are a number of factors such as instabilities
in various economy which impact on the organisational functions. It is identified that
Amazon is an organisation which is operating within the digital business where
organisations providing number of products and services to the customer. This all is
helpful to the firm in managing a function and improving its profitability in an
appropriate manner (Van Looy, 2017).
 Economic factor: Economic factors are those which are related to inflation rate
disposable income and various other factors which are considered under the economy
where organisations working for staff in context of the current business situation it is
identified that our school is using number of system which help organisation in
performing under different economies will start it is identified that in context of the
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current business year of inflation trees is a major factor which impact on Amazon
performance. This is because there is a continuous change within the rates of products
and services which impacted on organisation and is profitability.
 Social factor: Social factors can be considered as that factor which is related to the
performance of organisation within the society as a impact of society on organisational
functions. In context of Amazon it is identified that there are a number of social factors
which impact on organisational functions and has to be minimised in accordance with the
requirement where organisation follow appropriate production services in accordance
with the society requirements (Carenys and Moya, 2016).
 Technological factors: Technological factors can be defined as those factors which are
related to technological functions which are performed by the organisation in order to
achieve the business objectives. Include all the technological changes which has to be
considered by the firm in order to achieve the objectives of organisation. In context of
Amazon there are a number of technological factors which impact on organisational
functioning and have to be considered according to the needs and requirements. Amazon
is using appropriate function where it minimise the challenges in the technological
environment and perform its function according to the needs and requirements.
 Environmental factor: It includes all those factors which are related to the natural
environment in which organisation is operating and performing its function. In context of
current business scenario it is identified that there are a number of environmental factors
which impact on organisational performance. Amazon is a global performing
organisation where it's follows all those rules and regulations which are helpful in
performing organisational needs and achieving objectives. Organisation is using
appropriate function where it minimise the use of plastic packing for the production
services supplied by the firm
 Legal factor: legal factors are those which are related to rules and regulations formulated
by the government in order to maintain ethical practices used in organisational
functioning full start in context of Amazon it is following different rules and regulations
such as employment act and various other which helped organisation in achieving
business objectives. This is also used to maintain functions and perform this person in an
appropriate way.
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CONCLUSION
It can be concluded from the above mentioned information that there are various factors
which has to be considered by the organisation and must be used in accordance with the needs
and acquired. It is helpful to the organisation and performing the business function and
developing an appropriate system where it can use the traditional as well as digital technology in
accordance with the needs and requirements. There are number of functions and their functions
such as an internal environment which should be scanned by Amazon in order to improve the
functioning and achieve its objectives according to the requirement. Along with this there are
different factors which are impactful to the organisation which include customer relations market
demand Innovation and various other in order to improve functioning and achieve business
objectives.
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REFERENCES
Books and Journals
Korpela, K., Hallikas, J. and Dahlberg, T., 2017, January. Digital supply chain transformation
toward blockchain integration. In proceedings of the 50th Hawaii international
conference on system sciences.
Chaffey, D., 2019. Digital marketing. Pearson UK.
Venkatesh, R., Mathew, L. and Singhal, T.K., 2019. Imperatives of business models and digital
transformation for digital services providers. International Journal of Business Data
Communications and Networking (IJBDCN), 15(1), pp.105-124.
Japparova, I. and Rupeika-Apoga, R., 2017. Banking business models of the digital future: the
case of Latvia.
Ghezzi, A. and Cavallo, A., 2020. Agile business model innovation in digital entrepreneurship:
Lean startup approaches. Journal of business research, 110, pp.519-537.
Sacolick, I., 2017. Driving Digital: The Leader's Guide to Business Transformation Through
Technology. Amacom.
Gebhart, M., Giessler, P. and Abeck, S., 2016. Challenges of the digital transformation in
software engineering. ICSEA 2016, p.149.
Teece, D.J. and Linden, G., 2017. Business models, value capture, and the digital
enterprise. Journal of organization design, 6(1), pp.1-14.
Beynon-Davies, P., 2020. Business information systems. Red Globe Press.
Sari, S.P., 2020. Strategi Meningkatkan Penjualan Di Era Digital. Scientific Journal Of
Reflection: Economic, Accounting, Management and Business, 3(3), pp.291-300.
Van Looy, A., 2017, September. A quantitative study of the link between business process
management and digital innovation. In International Conference on Business Process
Management (pp. 177-192). Springer, Cham.
Carenys, J. and Moya, S., 2016. Digital game-based learning in accounting and business
education. Accounting Education, 25(6), pp.598-651.
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