Business Plan: Swift Logistics Amazon FBA in Ireland

This business plan outlines the strategy for Swift Logistics, an international shipping and logistics company focusing on Amazon FBA operations in Ireland. The plan details the company's executive summary, business model, value proposition, and SWOT analysis. It includes a strategic plan, addressing potential issues, risks, and a contingency plan. The financial analysis provides a ten-year projection, examining cash flows, expenses, and investment needs. The plan emphasizes Swift Logistics' role in picking, packaging, and shipping products for third-party Amazon retailers. It also discusses the importance of faster delivery, live tracking, and customer updates. The company aims to build a competitive Amazon FBA business, offering affordable services to a wide range of customers. The document concludes with recommendations for sustainable growth, emphasizing the need to adapt to industry changes.

Running head: BUSINESS PLAN
Business Plan
Name of the Student:
Name of the University:
Author’s Note:

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Executive Summary
The aim of the assignment aims at creating a new business that would be operating as an
international logistic and shipping company, whereby the company would be acting as a major
player in the Amazon FBA line of business in Ireland. We would be primarily working with the
various retailers that would be selling on Amazon Platform as a third party retailers and would
also be involved in helping them to well ship the requested goods. The Swift Logistics Company
Phone Operations would be operating for 24 hours a day and 7 days a week with trained call
center agents and would be operating in Ireland. The business plan proposal for the Swift & Safe
Logistics would be well ensuring that the company well go all the way to work with a wider
range of third party retailer that would be operating under the platform of Amazon. The business
will be earning their fees from various clients and potential in clients that would be storing their
product in the Amazon’s Fulfillment Centers and we would be picking, packaging and then
shipping the same to the choice of destination. The financials has also been planned for a sum of
ten years whereby relevant changes in the cash flows has been considered.

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Table of Contents
Introduction......................................................................................................................................3
Discussions and Analysis................................................................................................................3
Business Model Proposal/Value Proposition...............................................................................3
SWOT Analysis...........................................................................................................................4
Strategic Plan...............................................................................................................................5
Issues, Risks and Contingency Plan............................................................................................6
Financial Analysis.......................................................................................................................6
Conclusion and Recommendations..................................................................................................8
References........................................................................................................................................9
Appendix........................................................................................................................................10
1) Financial Projections.............................................................................................................10
2) Depreciation Schedule...........................................................................................................10

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Introduction
In essence, it is important to note that if we do not have enough start-up fund or capital
for renting out a shop or a place in a key strategic place, or well equipping your shop then E-
Commerce Business is the best way which can help the Entrepreneur. The planned out FBA by
Amazon is a fulfillment choice for various sellers on the platform of Amazon that would be
allotting the fulfillment for various sellers product directly to the Amazon in Ireland. Amazon
directly sells its own set of inventory along with various outside sellers (Chambers & Humble,
2017). Now, when a product is order or purchased from a third party in Amazon, who in turn
ships the product depending on the fulfillment center that is selected by the retailers. The FBA
products and services are well sold by third party services, and needs to be well labelled and
shipped to the Amazon Warehouses before Amazon handles or manages the fulfillment using the
FBA. The labelling option that would be offered by the Amazon would be coming in a set of
variables, which in turn can affect the profitability and time. The FBA choice considerably is the
best available option who are well looking forward for reducing their time and money that is
involved in the fulfillment.
Discussions and Analysis
Business Model Proposal/Value Proposition
The Swift Logistics would be well ensuring that the company goes with a wide range of
various third party retailers under the platform of Amazon in Ireland. The key role that would be
well played by our clients and potential clients would be to store their products in the fulfillment
center of Amazon. The company then will be picking, packaging and shipping then to the

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destination given. Faster delivery and live tracking of the products would help our customers
better track their products along with that frequent updates of the product will help us better
create value for customers for the offered products and services (Hopp et al., 2018).
Mission and Vision: The key vision of the company would be to build up a Amazon FBA
Business cum shipping and logistics business that would be favorably competing with
international set of brands. On the other hand, the key mission of the company would be to
establish an FBA Business of Amazon that would be picking up top products for the clients,
packaging the products and then shipping the same to the destined choice at an affordable set of
prices to a wide class of customers that would be well cutting down across the world.
SWOT Analysis
The Swift Logistics Company would be launching an international shipping and logistics
business that would be operating as an Amazon FBA and in order to analyze the internal and
external business environment we have well conducted the SWOT Analysis as follows:
 Strength: The Company in fact would be having a robust relationship with a wide range
of third party retailers that will be operating under the platform of Amazon and would
definitely be counting as a key strength. The company is having a sound set of
coordination with the logistics and shipping system with which the customers can be best
assured that the delivery of the goods would be done in a timely and effective manner
(CILT | Chartered Institute of Logistics & Transport Ireland (CILT, 2020).
 Weakness: The key weakness that the company can well face and would be counting
against us would be in the form of new shipping business and logistic business that would
be having an active presence in the business platform of Amazon FBA. On the other

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hand, the financial capital of the company would be limited which would be limiting the
operations and the competition of the company (Transport and Logistic Outlook, 2020).
 Opportunities: The key set of opportunities that would be available to the company
would be primarily in the field of shipping and logistics business that are unlimited and
as a matter of fact, the increase in the industry would be creating further more business
opportunities for the companies that in turn for the company. The shipping and logistics
company would be operating in the selected countries so that the cost of shipping,
packaging and distributing can be well minimized and maximization of business
opportunity can be done effectively.
 Threats: The most common threat that the company would be facing will be in the face
of economic downturn that the industry would be primarily facing and the same would be
affecting the purchasing power of the consumers and ultimately the business operations
of the company. Unfavorable government policies, changing rules and regulations are
some of the key concerns that the company might face in the normal course of business.
Strategic Plan
The operations of the company would be handled by a skilled people who are well
capable of delivering and handling with the daily business operations so that the same can be
well strategically met (Smale, 2019). The company would be hiring employees that would be
well qualified, honest, more concern towards customer centric and are active in the work like. It
has been well observed that the shipping and logistics industry on a comparative note has
become quite competitive and in order to well create a competitive position one should have a
well strategic plan (Logistics - Distribution & Warehouse | Agility Ireland, 2020). Being highly

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creative with the work delivered, we would be specific to customer centric, proactive and in turn
would also be having a robust network of business line in order to well strategically plan its
business.
Issues, Risks and Contingency Plan
The key issues that the planned out business can well have in the due course of business
operations .is particularly arising from the transfer of goods and services that would be taking
place. The key risks on the other hand that the company would be facing will be primarily in the
field of transfer of goods from one place to another and mishandling of goods that can happen
due to transfer of various goods from the warehouses to the consumers destination (Fulfillment
By Amazon (FBA) fulfillment services - Amazon.com, 2020). It is important that the company
take important steps and actions for the purpose of controlling the same by analyzing the various
courses of steps and actions that are taken by other companies operating in the same industry.
The risks and issues faced by the company can be well dealt with the help of a contingency plan
for the business operations.
Contingency plan on the other hand, will be well dealt by the company with the help of
the various risk control measures and risk mitigation problems that the company would be facing
in the due course of its time period. The key contingency plan in order to mitigate the loss of
goods in the event of fire, theft and misplacement. The key contingency plan for the management
of the business operations on the other hand, would be done by cross checking the shipping
address, date and time of delivery so that the delivery executives are well guided in terms of
delivery done for the offered range of goods and services.

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Financial Analysis
The financial analysis has been well done for the company by looking at the various
business course of activities that the company will be conducting and the demand for services
that the shipping and logistics industry is facing. The financial analysis has been well done for
the company for a sum of ten years whereby relevant cash flows that would be flowing to the
company has been specifically taken into consideration for analysis purpose (Corporate Tax Rate
in Ireland | IDA Ireland, 2020). The cash inflow for the company would be primarily in the field
of revenue or shipping charges that the company would be collecting. The FBA would be
charging fees based on the item weights, handling fees, Pick & Pack, Storage Cost (sq.ft). The
FBA would be seeming like an expensive option, but we should well keep in mind that the FBA
in turn would be encompassing of all fees for the various fulfillment that it would be doing and
the same cost includes the cost of warehousing and shipping (Pavitt, 2018). The various sources
of expenses that the business would be incurring are as follows:
 Total fees for Business Registration
 Legal Expenses for obtaining license and permit fees.
 Promotion or Marketing Expenses
 Fees of Business Consultants
 Insurance Fees
 Rent Expenses
 Utility Expenses (Stationary, Phone and Utility Deposits
 Computer Software (Accounting Software. Payroll Software and CRM Software).
 Sales and Marketing Expenses.

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The initial sum of investment that would be required in the purchase of key assets like
equipment’s and vehicles that would be well purchased by the company for the purpose of well
initiating their business activities. The depreciation schedule and financial projections has been
well shown whereby the life of the equipment and vehicle is considered to be around 10 years
and would be depreciated using straight line method.
Conclusion and Recommendations
The projected financials and planned out operations for the Swift Logistics well suggests
that the business operations of the FBA business would be successful due to the booming
industry. The financials of the company has also shown positive future trend for the various
business activities that the company intends to plan or do. The strategic plan designed for the
company would be helping the company in its five year of operational plan, however in the same
point of time period it is important that the company well undertakes and incorporates the
scenario of changing industry and business environment into course of actions for the sustainable
growth of business.

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References
Chambers, I., & Humble, J. (2017). Developing a Plan for the Planet: A Business Plan for
Sustainable Living. Routledge.
CILT | Chartered Institute of Logistics & Transport Ireland (CILT) . (2020). Retrieved 26
February 2020, from https://www.cilt.ie/
Corporate Tax Rate in Ireland | IDA Ireland . (2020). Retrieved 26 February 2020, from
https://www.idaireland.com/invest-in-ireland/ireland-corporate-tax
Fulfillment By Amazon (FBA) fulfillment services - Amazon.com. (2020). Retrieved 26
February 2020, from https://services.amazon.com/fulfillment-by-amazon/benefits.html
Hopp, C., Greene, F. J., Honig, B., Karlsson, T., & Samuelsson, M. (2018). Revisiting the
influence of institutional forces on the written business plan: a replication
study. Management Review Quarterly, 68(4), 361-398.
How Fulfillment by Amazon (FBA) works - Amazon.com. (2020). Retrieved 26 February 2020,
from https://services.amazon.com/fulfillment-by-amazon/how-it-works.html
Logistics - Distribution & Warehouse | Agility Ireland. (2020). Retrieved 26 February 2020,
from https://www.agility.com/en/our-global-network/ireland/
McKeever, M. (2016). How to write a business plan. Nolo.
Pavitt, M. (2018). Future Proofing the Transport & Logistics Sector in Ireland - Institute of
Chartered Shipbrokers. Retrieved 26 February 2020, from http://www.icsireland.ie/laa/

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Smale, T. (2019). Guide to Starting a 'Fulfillment by Amazon' Business. Retrieved 26 February
2020, from https://www.entrepreneur.com/article/282277
Transport and Logistic Outlook (2020). Retrieved 26 February 2020, from
https://business.aib.ie/content/dam/aib/business/docs/help-and-guidance/outlook-
transport-and-logistics.pdf

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Appendix
1) Financial Projections
Particulars 0 1 2 3 4 5 6 7 8 9 10
Initial Investment (500,000)
Cash Inflows
Sales/Revenue 150,000 157,500 165,375 173,644 182,326 191,442 201,014 211,065 221,618 232,699
Cash Outflows
Packaging and Distribution 37,500 39,375 41,344 43,411 45,581 47,861 50,254 52,766 55,405 58,175
Licenses & Permits 1,000 1,050 1,103 1,158 1,216 1,276 1,340 1,407 1,477 1,551
Marketing & Promotion 1,250 1,313 1,378 1,447 1,519 1,595 1,675 1,759 1,847 1,939
Insurance 750 788 827 868 912 957 1,005 1,055 1,108 1,163
Computer Software 1,750 1,838 1,929 2,026 2,127 2,233 2,345 2,462 2,586 2,715
Rent & Rates 10,000 10,500 11,025 11,576 12,155 12,763 13,401 14,071 14,775 15,513
Salaries 15,000 15,750 16,538 17,364 18,233 19,144 20,101 21,107 22,162 23,270
Utility Expenses 3,500 3,675 3,859 4,052 4,254 4,467 4,690 4,925 5,171 5,430
Miscellaneous Expense 1,500 1,575 1,654 1,736 1,823 1,914 2,010 2,111 2,216 2,327
Depreciation Expenses
Equipment 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000
Vehicle 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000
Total Cash Outflows 122,250 125,863 129,656 133,638 137,820 142,211 146,822 151,663 156,746 162,083
Cash Flow Before Tax (500,000) 27,750 31,638 35,719 40,005 44,506 49,231 54,192 59,402 64,872 70,616
Taxation @ 12.5% 3,469 3,955 4,465 5,001 5,563 6,154 6,774 7,425 8,109 8,827
Cash Flow After Tax (500,000) 24,281 27,683 31,254 35,005 38,942 43,077 47,418 51,977 56,763 61,789
Add: Depreciation 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000 50,000
Free Cash Flows -500,000 74,281 77,683 81,254 85,005 88,942 93,077 97,418 101,977 106,763 111,789
Discount Factor @ 10% 1.00 0.91 0.83 0.75 0.68 0.62 0.56 0.51 0.47 0.42 0.39
Discounted Cash Flows (500,000) 67,528 64,201 61,048 58,059 55,226 52,540 49,991 47,573 45,278 43,099
Net Present Value 44,543
Internal Rate of Return 11.89%
Project Investment Analysis
2) Depreciation Schedule
Particulars 0 1 2 3 4 5 6 7 8 9 10
Initial Investment -500,000
Equipments 250,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000
Vehicles 250,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000 25,000
Depreciation Schedule