Evaluation of Marketing Collaboration for Amazon Fresh

This report analyzes Amazon Fresh's marketing strategies, focusing on its collaboration with social media platforms such as Facebook and LinkedIn. It explores the concept of e-marketing and evaluates marketing collaborations, including alliances and portfolio approaches. The report examines the application of marketing theories like the Ansoff matrix to Amazon Fresh's market penetration and development strategies. It also highlights the benefits of social media in enhancing brand awareness, loyalty, and equity, as well as modern marketing techniques like time management and data analysis. The conclusion emphasizes the importance of e-marketing and social media in attracting customers and driving sales. The report provides valuable insights into Amazon Fresh's marketing approaches and their effectiveness.

Business

Table of Contents
INTRODUCTION...........................................................................................................................1
Assessment Task..............................................................................................................................1
Evaluation of marketing collaboration with social media platforms...............................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The word E-marketing refers to the marketing of the goods and services from the uses of the
internet. It also includes internet on the marketing, via e-mails and wireless media. Amazon fresh
is a subsidiary of the Amazon. Com, it is a grocery delivery stores. This report will examine the
evaluation of the marketing collaboration with social medias and also the marketing theories and
also the modern marketing techniques in the relevance of the clients and customers(Padon,
Maloney & Cappella, (2017)).
Assessment Task
Evaluation of marketing collaboration with social media platforms.
Marketing collaboration is a word which refers to the aligning the interest of Amazon
Fresh, resources and also the muscle of the marketing with other minded of the company for
accomplishing much more and concept of marketing is existed for long term advertising and this
process allows complementary and similar organization to unite their advertising with the
budgets for cutting the cost. This concept is just not for saving the money but also provides
collective strength for the participants of company's brand and credibility(Gupta & Singh,
(2019)).
From collaboration of marketing with social media platform it is an essential and
necessary part for the overall efforts of the marketing. Social media marketing collaboration is
consistently using the correct methods for engaging and targeting the audience on social media
platforms. It is a competition and challenge for Amazon Fresh to make strategies where company
spent their century in transition. It increases competition, also shorter the life cycle of products
and also raise the risk for seeing the advantages to connect with the variety of marketing
collaboration and types of collaborators. It also evaluates the two types of marketing
collaboration with two social media platform such as;
 Alliances:- one of the most basic and longstanding types of the collaboration for the
innovations in the strategic alliances. Marketing collaboration through one of the social
media such as Facebook is a way to collecting the strategies of the products and also it is
a type of penetration of new products in new markets. Strategic alliances is an agreement
for Amazon fresh for tapping into externally available for the increasing of the
competitiveness and also reach across the goals and objectives(Spiller, (2015)). For the
collaboration of marketing on Facebook is a way to launch the products in market and
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also collaborating with market. It also increases the productivity and also the sales of the
products. It means to promote the products and making the strategy of the products and
services to promote on Facebook. From making the collaboration with Facebook it aware
the customers about new products and also creates interest in their mind about the
products. In this it also used the new technological ares which comes together in market
for understanding the concept of the technology.
For example; Facebook it is way to collaborate with the Amazon fresh where it forms the
strategies of alliances it easily targets the customers through Facebook where Amazon fresh can
reach easily to the audience and describes the features of their products and services. Alliances
made the lines and portfolio of the products which is necessary for the collaboration with
Facebook. It also provides better services to its customers. From collaboration with Facebook it
attracts customers and also retain customers(Dahl, (2018)).
 Portfolio:- it is a type of agreements where amazon fresh understands the benefits of
creating the alliances. It creates long term benefits and sustaining their interest. Link din
is a way to creates benefits in so many ways. It is process where the alliances began for
centrally managed and also the practice for building the portfolios which gained the
ground.
For example; LinkedIn established the significant presence for the platform of Amazon fresh.
Its necessary to have the portfolio of the Amazon fresh because audience trust on the what they
see. The effect of the portfolio in the collaboration with Amazon fresh is extract best practices
and also the experience of the alliances and spread it internally. It gives positive impact to the
company in so many ways. From the portfolio of the company it makes creativity and make a
presence in the mind of the customers(Kenny & Dyson, (2016)).
The aim of the collaborations which attract on the specific sectors such as it attracts young
generation in so many ways because nowadays everyone using social media where they can get
the information about new products and services from which it increases the productivity and
sales of the products and services and also from positive feedback's it makes a good brand image
in the market.
Marketing theories
Ansoff matrix it is a tool of the strategic planing which provides a framework for helping
the senior manager, marketers and executives for the future growth of the devise strategies.
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Existing products New products
Existing markets Market Penetration
It is a type of strategy which
tries for existing offers in
existing market of Amazon
fresh.
Product development
It is a type of strategy which
theory to fit in and also creates
new products and services
which has targeted the existing
and new products in new
market share(Mason,
Kjellberg & Hagberg, (2015)).
New markets Market development
In this Amazon fresh tries to
expand into new markets and
also develop and increase the
current market share of the
products and services.
Diversification
Its important to diversified the
share of the market because it
introduced the new offers in
new markets. It is one of the
most risky strategy where both
the products and market has
been developed.
Benefits from the social media using the industry reports.
It helps in connected with the customers and also create awareness towards brand of the
customers and also it boosts Amazon Fresh sales and productivity. It is one of the best way to Be
informed and there are some points which has been shows the benefits of social media;
 It increases the brand awareness.
 Improves the brand loyalty.
 It builds the brand equity.
 Humanize the brand.
 It takes step up with the brand with the authority and thought leader.
 Stay on the top with the mind of the customers.
Modern marketing techniques.
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 Time management:- it's a basic and necessary for the modern marketing techniques in
toady's world because there are several things which has been used and gives impact on
the Amazon Fresh. It needs so many multiple task which needs to undertake the multiple
tasking which is not always beneficial for these methods. From time management it
impacts and response tome to data is crucial for maximizing the benefits of the metrics
ans it also increases profits and all collect the information for addressing the changing
behavior of the buying customers(Baker, (2016)).
 Data analysis:- it is being able to the strategically uses of the data for driving the modern
marketing and it also impacts the customers in positive ways because from collecting the
right information fulfilling the needs and wants of the customers. It also analyses the data
in effective and productive ways.
CONCLUSION
E-marketing term refers to the marketing of the products and services by using the social medias
and internet. It also includes the e-mail and wireless media for marketing. Above study conclude
the evolution of the marketing collaborations with social media for giving the platform to the
company and also attract the specific demographic for subscribe. It will conclude the marketing
theories and modern marketing techniques in the relevance of the clients and target customers.
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REFERENCES
Books and Journals
Baker, M. J. (2016). What is marketing?. In The Marketing Book (pp. 25-42). Routledge.
Dahl, S. (2018). Social media marketing: Theories and applications. Sage.
Gupta, H., & Singh, S. (2019). Advent of New Media Marketing Techniques: The Inevitable
Disruption. In Application of Gaming in New Media Marketing (pp. 1-22). IGI Global.
Kenny, B., & Dyson, K. (2016). Marketing in small businesses. Routledge.
Mason, K., Kjellberg, H., & Hagberg, J. (2015). Exploring the performativity of marketing:
theories, practices and devices.
Padon, A. A., Maloney, E. K., & Cappella, J. N. (2017). Youth-targeted e-cigarette marketing in
the US. Tobacco regulatory science. 3(1). 95-101.
Spiller, E. S. (2015). Gestão de serviços e marketing interno. Editora FGV.
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