International Marketing Strategies of Amazon: A Detailed Report
VerifiedAdded on 2022/12/28
|13
|773
|39
Report
AI Summary
This report examines Amazon's international marketing strategies, providing a comprehensive overview of the company's approach to global expansion. It begins with an introduction to international marketing, defining key concepts and outlining the rationale for organizations like Amazon to pursue international markets. The report delves into the scope of international marketing, exploring various aspects such as joint ventures and licensing. It then analyzes the key criteria and selection processes involved in choosing international markets, followed by a discussion of different market entry strategies, including their advantages and disadvantages. The report also addresses the global versus local marketing debate, examining the arguments for standardization and adaptation. Furthermore, it explores the international marketing mix, including product, price, promotion, and place, and discusses various international marketing approaches. Finally, it compares home and international market orientations, concluding with a summary of the key findings and providing references for further research. This report serves as a valuable resource for understanding Amazon's international marketing efforts and strategies.
1 out of 13