This report provides a comprehensive analysis of Amazon's global strategy and sustainability initiatives. It begins with an introduction to global strategy and the chosen company, Amazon.com Inc. The main body of the report includes an external analysis using PESTEL and SWOT analyses, evaluating political, economic, social, technological, legal, and ecological factors, as well as the company's strengths, weaknesses, opportunities, and threats. Internal analysis is performed using Porter's Five Forces and Ansoff Matrix to assess competitive rivalry, customer and supplier power, threats of substitutes and new entrants, market penetration, product development, market development, and diversification. The report then examines Amazon's Corporate Social Responsibility (CSR) and sustainability efforts, using Carroll's CSR model pyramid to understand the company's economic, legal, ethical, and philanthropic responsibilities. Finally, the report offers recommendations for strategic development, addressing both internal and external factors to improve Amazon's business performance and sustainability. The report concludes with a list of references.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
