This report provides a comprehensive analysis of Amazon's global strategy and sustainability initiatives. It begins with an introduction to the importance of global strategy in business, particularly for e-commerce giants like Amazon. The report then delves into external environmental factors, utilizing PESTLE analysis to assess political, economic, social, technological, legal, and environmental influences. Competitive forces are evaluated using Porter's Five Forces model, and the internal environment is examined through VRIO and value chain analyses. The report identifies Amazon's strengths, weaknesses, opportunities, and threats using a SWOT analysis, offering recommendations for business development and sustainability, including expanding business opportunities, fostering partnerships, promoting innovation, optimizing tax strategies, and improving workplace practices. The report concludes by emphasizing the interconnectedness of global strategy and sustainability, highlighting the role of various analytical tools in developing effective global business plans. The report includes references to academic sources.
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