BUS301: Amazon's Global Strategy and Sustainability Report Analysis

This report provides a comprehensive analysis of Amazon's global strategy and sustainability. It begins with an introduction outlining the importance of strategic planning for global development. The report then delves into an external environment analysis, considering factors like politics, social trends, economics, legal aspects, technology, and the environment. An internal environment analysis follows, evaluating elements such as policies, human resources, management, finance, and products, utilizing VRIO and value chain analyses. The report explores Amazon's future sustainability based on the CSR model, emphasizing economic and legal responsibilities. It assesses Amazon's competitive position in the global market, highlighting its customer-centric approach, market share, and distribution network. Finally, it offers recommendations for strategic opportunities, including business expansion, innovation, meeting sustainability standards, and investment in environmental protection. The conclusion summarizes the key findings, emphasizing the importance of sustainability and innovation for Amazon's continued success.

Global strategy and
sustainability
PART 2

Table of Contents
 Introduction
 External environment analysis
 Internal environment analysis
 Future sustainability of Amazon
 Competitive position of Amazon as a global organisation
 Recommendation to key strategic opportunity
 Conclusion
 referenceses

Introduction
 Each and every business and trees have their own goals and
objectives related to success and achievements, for that organization
manager strategic plan for inter goals and objectives
accomplishment. And from the earth the most important strategy is
is global development and sustainability for higher growth and
achievements. Amazon has reached the highest stage of global
development but for further more development they have to work on
the global strategic plan and organization is not that much good and
their sustainability approaches. So in context to that this report is
involving the analysis of external and internal environmental factors
that how much effective and valuable they are related to global
sustainability and development

External environment Analysis
 External factors are very important elements of the market which
impact the business functions and its achievement. External
environment is involving factors like, politics, social, economic,
legal, technology and environment. The most important business
organization is social factor along with the technology because
social factor is involving customers and there demands. Another
hand technology is involving the different gadgets and machineries
of customer support. Along with the other environmental factors
affecting the business in different way.

Internal environment analysis
 Internal environment and important part of business environment
what is involving the further more elements in it, which affect the
business activities and get affected by business management
decision. Those factors are policies, human resources, management,
finance, product etc. Values of the organization internal factors and
its capabilities in context to the market half to be analyzed by the
organization for defining their weakness and opportunities in order
to make effective action plan.

VRIO analysis
Elements Value Rear Organized
Brand
value
Yes Yes Yes Yes
Distributio
n network
Yes Yes Yes Yes
Marketing
strategy
Yes Yes No Yes
Research
and
developme
nt
Yes Yes Yes Yes
Customers Yes No No Yes
Finance Yes Yes Yes Yes
Employee
manageme
nt
Yes Yes No Yes/not in
sustenbility
standards.

Value chain analysis
Primary Activities- Supportive Activities-
Best inbound Activities- with AWS operation, AI
software and vertically integrated suppliers.
Human resources management is very good for
organization outcomes.
Outbound logistic- is good is it effectively fulfill
the orders of customers.
Infrastructure of Amazon is very good with the
advanced delivery drone and information technology.
Marketing and sales activities of Amazon are very
effective best strategic plan such as Amazon
prime and other content on social media.
Procurement activity vertically integrated suppliers

Future sustenbility of Amazon
 According to the CSR model analysis there are the different types of responsibility-
which have to be accomplish by the organization according to the principles of
Carrol's Pyramid. Organization have to follow this model in order to make the
effective sustainable future of the company. Along with this on the basis of external
and internal environment analysis organization future is can be more sustainable if
they follow the new trends by using their resources strength.
 Economical responsibility- Amazon is already good at the column of economical
responsibility because that is earning the higher revenue which is improving every
year. And can be more effective if organization expand business.
 Legal responsibility- Organization is following the legal responsibilities with the
best supportive team and it needs more improvement in the process of tax payment
activities.

Competitive position of Amazon as a global
organisation
 Amazon has achieved highest position at the global market as a global business
organisation buy successfully achieving their goals of vision what is customer
centric. Aim of the Amazon is to provide each and every product at online level and
one of the effective thing is that organisation have fulfilled their in and achieve
success in that. Amazon has increased the value of their market share in UK that is
30.1% and at Germany it ranked second best revenue with 29.6 billion dollar.
Amazon is having world’s best distribution network along with the best research and
development team. Which continuously working on the innovation and extension of
business at new and unique market with unique products.

Recommendation to key strategic opportunities
 For the global development and sustainability they are the various
opportunity for Amazon.
 Expanding business throughout the different countries by the aid of
online shopping trade opportunities.
 Organisation can become more innovative and meet competitive
edges.
 Amazon can become more valuable organisation by meeting all the
sustainability standards of United nation.
 Amazon can make more donation strategies and plan.
 Company can invest on environmental protection programs which
can make it more sustainable and valuable by the help of which
organisation can extend their business at global level with good
image and values.

Conclusion
 From the above study it has been concluded that Amazon is at the
best position as a global business organisation because it is having
the biggest distribution network throughout the multiple countries.
And for the further more development are the various opportunities
in the form of internal and external factors strength. For business
organisation sustainability approach is now the key factor as it
defines the brand value at global level so for that Amazon have to
improve their sustainability future what the innovative and ethical
approach. Amazon can use the innovation along with the leading
trends of products and sustainability to get success in that

References
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