Report on Amazon's Global Strategy and Sustainability Performance

This report examines Amazon's global strategy and its approach to sustainability. It begins with an introduction, followed by an analysis of key factors influencing the company's strategy, including the perspectives of its CEO on external and internal analyses. The report assesses Amazon's current sustainability practices, identifying both strengths and weaknesses, and then discusses the potential for future sustainability. The analysis includes a review of Amazon's competitive advantages, such as its cost leadership strategy, customer retention, and supply chain efficiency. The report concludes with recommendations for improvement and references to support the findings. The report highlights the importance of addressing environmental impacts and improving accountability to ensure long-term sustainability.

Global Strategy and
Sustainability

Table of Content
•Introduction.
•Key Factors of CEO interest in External and Internal Analysis.
•Future sustainability of Amazon company.
•Conclusion .
•Reccommendation
•References

Introduction
Global strategy is described in commercial
enterprise terms is a company's strategic guide
to globalization. Such a linked international,
allows an establishment’s revenue to no longer
be to be limited by way of borders. It may be
defined because the enterprise techniques
engaged by the agencies, companies or firms
working in an international business
environment and serving consumers at some
point of the arena.

Key Factors of CEO interest in External and Internal Analysis
As per the perspective of CEO of Amazon Jeff bezos his
opinion and interest in external as well as an analysis of
Amazon company would be that by using pestle and Porter
5 forces that it reminds about opportunities and challenges
given to the company for better competitive advantage.
Consider the technological social and political factors
generate more opportunity in terms of valuable resources
man power targeted customers political stability e various
policies which lead the company towards another level.
Economical legal and environmental some how can
generate decrease factor of inflation recession not active in
CSR activity and changing in loss regulation etc

CONTINUE…
Internal Analysis
For the internal analysis interest would be on measuring
the strength and weaknesses opportunities and threats
along with what are the resources are available till now
which can helps to develop the infrastructure of company.

Future Sustainability of Amazon
There is less chances of Amazon future sustainability
because Amazon always been lack of accountability is
problematic where their team not promote and publish
information related to environmental impact which can be
one of the major drawback and one reason to not be
sustainable in future. All those Amazon is very efficient in
the supply chain operation, customer satisfaction, valuable
resources etc.

Conclusion
On the performance assessment of Amazon company competitive position would be considered on a
cost leadership strategy where they easily provided customer quality of product less price as
compared to market value. Amazon is one of the most competitive business venture in e-commerce
platform and retail business where other company e off retail based industry are not compare and
sustain their position in top 10 due to lack of revenue and less customer retention. Is Amazon having
a high customer retention around Millions because of their service commitment and they have taken
back policy a product which directly increase the trust of customer towards its brand.

RECCOMENDATION
As there is more opportunities for Amazon in future aspects such as the work practices in
digitalization platform could we generate more than 80%. Usage of internet by majority of people is
higher because of changing the market Trend along with customer preferences that demanding
changes on thereby as well as service factors

REFERENCES
• Souza, A.M. and da Silva, E.J., 2019. Global strategy of grinding wheel performance
evaluation applied to grinding of superalloys. Precision Engineering, 57, pp.113-126.
• Anwar, S.T., 2020. Global strategy gone astray: Maersk's big box boats and the world
shipping industry. Thunderbird International Business Review, 62(2), pp.183-196.

THANK YOU