Amazon.com: A Report on Global Strategy, and Sustainability

This report provides a comprehensive analysis of Amazon's global strategy and sustainability initiatives. It includes an external analysis using the PESTEL framework, examining political, economic, social, technological, legal, and environmental factors influencing Amazon. The internal analysis utilizes the VRIO framework to assess Amazon's value, rarity, inimitability, and organization. The report further explores Amazon's future sustainability efforts, including commitments to renewable energy and carbon-neutral shipments. It concludes by highlighting Amazon's competitive position, key strategies such as leadership, customer differentiation, and focus, and offers recommendations for enhancing its e-commerce business, such as improved product display, purchase recommendation systems, and promotional strategies. Desklib provides this and many other solved assignments for students.

Global Strategy and
Sustainability

• Table of Contents
• External analysis of Amazon.com
• Internal analysis for Amazon.com
• Future sustainability of Amazon.
• Recommendation
• Conclusion

External Analysis for Amazon.com
• External analysis of the organization is the one that is brought about by various features of external factors that are acting as the ideas for the organizational performance -
Pestel analysis
• The PESTEL analysis stands as one of the most prominent external analysis tool that will bring about various components.
• Political - The political factors that are in regard to amazon are the change in government policies as well as the various governments that are there in the countries in which
amazon is operating.
• Environment - Economy is the set of policy that will determine the pace with which the organization is moving. The economic factors that are falling in regard to amazon
include the rate of exchange as well as the foreign policies.
• Social - Amazon deals with this with respect to the kind of orientation that has with respect to the employees as well as the warm relation that it maintains with its
customers.
• Technological factors: The technical innovations that are in regard to amazon is at online presence as well as the innovative and creative ideas that are brought about by
shipping and delivery of packages.
• Legal factors: These legal factors that are in regard to Amazon include the industry regulation health and safety of employees as well as the consumer law that is being
practiced by the organisation.
• Environmental factors: The company has the understood the ecological sensitivity and so focused upon utilising renewable energy which is one of the prominent feature.
•

Internal analysis for Amazon.com
• VRIO analysis: This could sustained about the competitive advantage, and also creating
the capabilities must having values.
• Value:- Amazon that have tight up the relationship with their various sellers, and also
towards the customer which provide the better value for the organization.
• Rarity:- Amazon that have taken the brand with some of the high market capitalization
and this could also goes without saying more towards the brand equity.
• Inimitability:- However, this could led them for working within the customer loyalty and
delivery network have the inimitability value for the company or business.
• Organized:- The organization that could maximizes the benefits for its brand reputation
and working within using of brand name, almost all products and services.

Future sustainability of
Amazon.
• In addition, sustainability reflect the number of initiatives :
• Follow 100% renewable energy by 2025.
• All the shipments react at zero carbon by 2030.
• Free electricity delivery auto mobiles on the surface by 2030.
• Amazon also started to look into the protection of rainforests and its part is known as
LEAF, which is the public-private alliance to protect the woodland.

CONCLUSION
• The report concludes up on identifying the Competitive position of Amazon at global
market.
• Amazon followed mainly three strategies from which they are able to give a high
competition to other.
• They have leadership , customer differentiation and focus strategy.
• The research is concluding these three skills from which Amazon is driving their
business and able to balance the position at global environment.
• Amazon is the top most favorable company in the business of e-commerce. However, the
Amazon gained the competitive position in the market.

RECOMMENDATIONS
• Today, most of the organizations started the e-commerce business which can make a difference in a revenue and costings.
• Allowing the consumers for purchasing the similar products by displaying the items in nearby page will help them to make a decision for their needs
and desires.
• Providing the products in a widget with its technical details and the image of the item in a view.
• Most of the time consumer step back to view the products and items because of the login information account.
• Amazon does not keep the products in a widget which creates a little efforts and confusion sometimes to select the products and search for the
particular substances. Keeping the products on the page with the widget including all the details in a category form will make easier to pick the items
for the customer.
• Amazon should develop the system of recommendations of the purchase. For example: A consumer who is searching for the Nike shoe in the gallery
of the application because of some another work they close the applicationAfter sometime when reopen the application they should recommend a
customer to purchase the shoe which they were looking before.
• Most of the company gives the daily deals and sales for the occasional period as well Amazon also serves the big billion deals and daily offers.
Promoting the deals and offers including the prices details will make a focus on the consumers and attract them to view the goods and items.