A Comprehensive Report: Amazon's Global Strategy and Sustainability

This report provides an analysis of Amazon's global business strategy and sustainability. It begins with an introduction to the topic, followed by an examination of key points derived from external analysis, including the application of PESTEL analysis to identify opportunities for business growth and profitability in national and international markets. The report also explores internal factors, such as valuable resources like brand image and loyal customer base, and rare resources that contribute to Amazon's competitive advantages. Furthermore, the report discusses the importance of competitive advantages and product/service quality for future sustainability. The conclusion summarizes the influence of internal and external factors on Amazon's decision-making processes, emphasizing their impact on productivity and market growth. The report includes a list of references to support its findings.

Global strategy and
sustainability

Table of Contents
Introduction
Key points from external analysis:
Key points form internal analysis
Key points form the interest of
future sustainability of Amazon:
Conclusion
Refernces

Introduction
 Global business strategy and business
sustainability depends on the level of
effective strategy that business makes in
order to gain competitive advantages and
growth in the market. An effective
business strategy assists the high
development of business at national and
international market. This report is based
on Amazon; company is British
international company that works on the
E- commerce and the growth of the
business at international level.

Key points from external analysis:
External analysis of Amazon reflects
that there are various future
opportunity for the business according
to the PESTEL analysis of the
business. Also it helps to know that
there huge rate of business growth
that support the business profitability
and sustainability of the business in
the market. Below are key points form
the external analysis of the Amazon

Continue…..
Amazon have opportunity to develop
business in national and international
market and it helps the business to gain
better growth and profitability in the market
Company works on the effective strategy
that helps its business to gain better growth
and proficiency in the market. Also with the
use of PESTEL analysis it can be understand
that business follow its rules and regulation
that support the level of effectiveness and
growth of the business in the market.

Key points form internal analysis:
Internal analysis of the business
helps the organization to
understand that there are various
factors of the internal business that
reflect its business and proficiency
of the business in the market. This
explains the level of capabilities
that business has and that helps to
gain better objectives and growth
of the business in the market.

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There are various valuable
resources that helps the business to
gain competitive advantages in the
market such as; brand image, loyal
customer base, distribution network
etc.
Also there are various rare
resources of the business that
support its growth and success at
the national and international level.

Key points form the interest of future sustainability of Amazon:
For the future growth business should
focus on gain of competitive
advantages so that effective growth of
the business in the market can be
achieved in most appropriate manner.
Effective quality of product and
services of the business can helps to
gain better objectives and growth in
the market.
.

Conclusion
Form the above information it can
be understand that there are
various factors that influence the
business of the company and helps
to gain better productivity and
growth in the market. Internal and
external factors of the business
has influence on the decision
making process of the company.

Refernces
Alexander, R., 2020. Emerging roles of lead
buyer governance for sustainability across
global production networks. Journal of Business
Ethics, 162(2), pp.269-290.
Bergman, M.M., Bergman, Z. and Berger, L.,
2017. An empirical exploration, typology, and
definition of corporate
sustainability. Sustainability, 9(5), p.753.
Borland, H., Bhatti, Y. and Lindgreen, A., 2019.
Sustainability and sustainable development
strategies in the UK plastic electronics
industry. Corporate Social Responsibility and
Environmental Management, 26(4), pp.805-818.