Assessing Globalisation's Impact on Amazon's Business Functions

This report investigates the positive economic, cultural, and ethical impacts of globalisation on Amazon, a multinational e-commerce giant. The introduction defines globalisation and its significance for businesses, particularly Amazon. The research plan outlines the project's aims, objectives, scope, and methodology, including primary and secondary data collection methods. The report further explores the positive impacts of globalisation on various business functions, such as operations, marketing, human resources, and accounting. It examines how Amazon manages these functions at a global scale, considering the economic benefits like increased business opportunities and tax revenue, as well as ethical considerations and cultural adaptations. The work breakdown structure (WBS) is used to break down complex project activities into manageable parts. The report analyzes these impacts, offering recommendations and conclusions regarding Amazon's global strategy and the overall effects of globalisation on its business performance. References and appendices provide supporting information and data.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................3
Background of the Research...................................................................................................4
Research plan .........................................................................................................................5
Work break- down structure (WBS) for the project...............................................................8
..............................................................................................................................................10
Research methodology and data collection .........................................................................10
Analysis and interpretation...................................................................................................13
Recommendation on findings...............................................................................................22
CONCLUSION OF THE REPORT.....................................................................................22
REFERENCES..............................................................................................................................24
APPENDIX....................................................................................................................................27

Topic: “What are the positive economic, culture and ethical impact of globalisation on
various business functions within an organisation”.
INTRODUCTION
Globalisation is defined as a process in which an organisation develops its business
activities for operating at international level. In addition to this, globalisation is a valuable part
through which an organisation interacts with other nations in order to expanding their business at
global scale. Main purpose behind the globalisation of a business is to make a brand image and
provide their products and services in every nation. Every organisation wants to develop their
business in terms of increasing demand of their product and services across the world but it can
be possible through making suitable strategies, plans and policies of Manager. This report is
based on Amazon which is a multinational organisation and deliver its services across the world.
The company was founded in 1994 at Washington and engages in E-commerce, cloud computing
business. Aims and objectives of project,plan of the management, qualitative and quantitative
tools with performance review and assessment will discuss in this report.
Positive impact of globalisation
Economic Impact – In this, when the organisation will expand its business at global
level. It have a huge impact on the economy of that nation where the company has expanded
their business operations in terms of developing business opportunities, payment of taxes etc.
Ethical Impact- There are various rules, values and norms which have to follow by the
organisation with an aim of working in an ethical way. If manager will perform their duties as
per ethics it will increases the market share of organisation in the marketplace so that,
Management of Amazon have to define the roles and responsibilities as per the beliefs and
values of firm due to which, employees will perform their duties in right way.
Cultural Impact–
There are various nations who have own their different type of culture. Before
expanding, organisation have to understand the culture of that nation where the company wants
to expand its business. For this, company have to provide training programmes to their
employees in order to understanding the culture of a specific nation due to which, they will
easily understand the requirements of people of that nation and provide services accordingly.

Background of the Research
Amazon is the largest e-commerce company which is a U.S based organisation and
providing its services in all over the world. It was established by Jeff Bezos in 1994 as a book
store but after some time it was converted into an online website which provides various
products and services to their customers. In present time, company has a huge brand image as a
cloud infrastructure in all over the world. It is the third largest company in terms of revenue in
United states after apple and Microsoft. Company has more than 6 million employees in all over
the world who are providing their services in different nations. In order to increasing their market
share, the management of Amazon has decided to move their business operations at global level.
Due to which they have to consider various factors such as political, economical, social and
many more. As these factors can impact on their business activities so it is very essential to
measure the positive impact of these factors on their various departments like marketing, HR,
accounting etc. due to which they have to make their decisions accordingly. It is more explained
as under:
Operations- This department controls the different activities of the organisation such as
planning, organising, controlling etc. through which company can produce the goods and
services as per the requirement of customers. It also help the management in reducing the
unnecessary activities from the production process through which organisation can easily make
their decision for expansion their business.
Marketing- It is an essential function which is beneficial in the expansion process.
Through the marketing department, an organisation can understand their customers and can
provide effective strategies to the management which can increase the sales and profit of
products and services.
Human resource- It is also an important function of Amazon which have responsibility
to performing their duties at the time of expanding business activities. During the expansion of
business, organisation requires skilled and knowledgeable workforce which can be possible
through the help of HR department. For this, HR manager have to adopt various practices of
recruitment and selection of different country due to which, they will know about the cultural
differences, legislations of a specific nation.
Accounting- This function is connected with maintaining financials of the company
which can be possible through adopting various systems such as Management information

system. Globalisation can affects this function in terms of auditing and financials of company.
So, it is very essential to make proper estimation of budget so, organisation can easily expand
their business activities at global level.
Aims of the project –
“What are the positive economic, culture and ethical impact of globalisation on various
business functions within an organisation - A case study on Amazon”.
Objectives:
 To determining the concept of globalisation.
 To analyse the positive impact of globalisation on the different functional activities of
Amazon such as operation, accounting, HR and marketing.
 To determine the interrelation of globalisation and management functions of Amazon at
international scale.
Research plan

Project Title “What are the positive economic, culture and
ethical impact of globalisation on various business
functions within an organisation.” a Case study on
Amazon.
Project Plan
Company Name: Amazon
Cost It is defined as an amount which is paid or given by an
organisation or individual for getting something. It is
an important part through which management can
formulate plans and policies for the future period. The
estimated cost of the project is 10,00,000£ and
research cost will be 2,50,000£ so that, the manager
have to ensure the funds availability after making
plans. It is very essential to minimise the unessential
activities from the different functions because it can
reduce the profitability of firm in the future time.
Scope Globalisation's scope is large because with the help of
this, organisation can get maximum profitable results in
future time. As Amazon has a huge brand image in the
world. Therefore, they can easily expand their business
in other countries due to which, project's scope will
automatically increase. Whereas, in research
programme, it is providing facility to the researcher in
terms of acquiring knowledge about new tools and
techniques. Through which, they can provide better and
valid conclusion of the research in a small period of
time.
Time In this, organisation has to make some plans and
policies due to which, they can complete their project

in a specific time period. The estimated time for the
project is 6 month. For this, they have to maintain their
workforce so that, they can complete the project in time
and organisation will achieve competitive advantage in
the marketplace. Therefore, it can be said that the
formation of time is essential for completing an activity
in a proper time frame. The researcher has estimated 5
weeks for completing research activities
Quality It is very crucial element because if the quality is not
proper the brand image of the firm will be reduced. In
modern era, there is a huge competition in the e-
commerce sector because there are various players
present in the market place. Therefore, company have
major obligation to provide quality products to their
customer through which, they can sustain in the market
place in effective way. Whereas, the valid and reliable
conclusion which is getting by the researcher at the end
of research will be possible through collecting accurate
and reliable information by using qualitative method.
Communication Management of Amazon have to make a proper
communication structure in their workplace due to
which, they will solve the conflicts of their employees
and motivate towards goals and objectives of the firm
through which, organisation can easily move their
business functions at global level. whereas, For
conducting research programme in effective way,
Researcher have to communicate with its respondents
in better way due to which they will get valid and
reliable data. They can use various channels for
communicating with them such as calls, e-mails, voice
chats etc.

Risk Risk is major aspect it can occur at any time in the
business activity so that, management of Amazon have
to consider such elements which can make hurdles in
the future for expansion. During the research activity,
researcher have to make effective plans for executing
the activities and to gather the reliable data for carrying
out the research in an efficient manner.
Resources It involve various type of resources such as Human,
financial, technical etc. through this resources
organisation will move their business activities at
global level. Researcher have to use various resources
such as technological and financial resources due to
which, they can gather the reliable data and information
by travelling or through secondary data sources.
Type of Research
Primary and Secondary
Quality and Quantity
Primary: It is defined as a reliable and accurate data
which is collected for the very first time under research
programme. It can be collected by various sources like
interview, survey etc. This method is also called first
hand data gathering.
Secondary: In this method, the data is used before and
it is less reliable in terms of research programme.
Therefore, it can be said that this method of data
collection is not fresh. It is collected through different
type of sources such as magazines, articles etc.
Qualitative: It is defined as a reliable research concept
through which information is gathered. In this method,
Researcher have to collect non numeric data such as
meanings, observations, symbols etc.
Quantitative: This is an another concept of research

programme. In which researcher have to collect
numerical and statistical data for representing the
conclusion that will be received at the end of research
programme.
Work break- down structure (WBS) for the project
WBS is very useful for adopting because with the help of this, management can get
effective result from their employees. Through this, the managers can divide the complex
activities in small parts due to which employees will perform on the given task easily. For
example, a complex project which cannot be perform by single individual in the firm can be
easily executed through using WBS. Project manager have duty to broking the project in small
parts so as to employees will perform better on the given activities (Falguera, 2016). Through
this, organisation can make better decisions and evaluate the performance level of their
employees in well manner. As per the definition of Project Management body of Knowledge,
“WBS is termed as broken down the task into smaller parts due to which, team members of
project will easily perform on the task and given task will be completed in effective manner”
Develop a Basic Gantt chart:
It is a Horizontal bar chart which is given by the Henry L. Gantt in 1917 who was an
American engineer. Basically this chart is uses in the Project management. It defines graphical

example due to which, project manager can easily make decisions and regulating the tasks which
are necessary for completing the project.

Research methodology and data collection
Research methodology – This is a method through which a researcher execute their
research activity in an effective manner. In this method, researcher have to analyse the methods
of theoretical and numerical due to which, they can make a valid conclusion at the end of
research programme.
Data collection – It is defined as a process through which information is gathered on the
basis of opinion and views of various on the research. Questionnaire is selected by the researcher
for collecting primary data. In this, some questions which are connected with the research
programme asked from the respondents. For collecting secondary data, various opinions of
different authors are considered.
Sampling- In the research programme, researcher has selected 40 respondents for the
sample size through which, they will represent the opinions of whole population. Respondents
consists workers, customers and stakeholders of the firm (Aliguer,2012).
Questionnaire – this is a reliable method through which a researcher can collect data from
its selected respondents for the research. It contains a list of specific questions which can be
asked from the respondents in order to getting their view on the decisions of Amazon.
QUESTIONNAIRE
Name:
Age:
Gender:
Contact no.:
Address:
Q1) Do you know about the concept of globalisation ?
a) Yes

b) No
Q2) How globalisation is beneficial for Amazon ?
a) Increasing the profitability
b) Enhance brand image at global level
c) Huge customer base
Q3) How globalisation impact the economy of a nation?
a) generation of employment opportunities
b) Payment of huge taxes
Q4) What are the barriers which can affect the functions of Amazon at the time of
their globalisation?
a) Ethical Business Practices
b) Structure of the organisation
c) Public Relations
Q5) What are the positive impacts of globalisation on amazon ?
a) Increased household income
b) New opportunities for local citizens
c) Minimise high inflation rates
Q6) Is there any financial advantage gained by Amazon at the time of expanding their
business?