Research Project: Globalisation Impact on Amazon's Success

This report investigates the impact of globalisation on Amazon's success and profitability. It begins with an introduction to the concept of globalisation and its influence on business operations, particularly within the e-commerce sector. The research then examines the factors driving companies to operate globally, focusing on cultural considerations, legal and regulatory barriers, and governmental influences. The report explores the benefits Amazon gains from international expansion, including cheaper imports, technological advancements, and investment opportunities. The methodology section details the deductive research approach and various research techniques employed. The literature review provides an overview of globalisation and its impact on businesses. Data collection and analysis methods are described, followed by conclusions and recommendations for Amazon's global presence. The report concludes with a personal reflective statement on the research process.

Research Project

Table of Contents
TITLE:.............................................................................................................................................1
CHAPETR 1 INTRODUCTION.....................................................................................................1
Background of research...............................................................................................................1
Rationale of research...................................................................................................................1
Research aim...............................................................................................................................2
Research objectives.....................................................................................................................2
Research Questions.....................................................................................................................2
Time scale and activities.............................................................................................................2
Conceptual framework................................................................................................................4
CHAPETR 2 LITERATURE REVIEW..........................................................................................4
2.1 Introduction...........................................................................................................................4
2.2 Literature review...................................................................................................................4
Concept of globalisation.............................................................................................................4
Factors which influence company to operate at global level......................................................5
Benefits which can be accessed by Amazon by expands its commercial activities at
international level........................................................................................................................6
Various ways through which Amazon can improve its global presence....................................7
CHAPETR 3 METHODOLOGY....................................................................................................7
3.1 Research Approach...............................................................................................................7
3.2 Methodologies.......................................................................................................................7
CHAPETR 4 DATA COLLECTION AND ANALYSIS ...............................................................9
4.1 Data collection......................................................................................................................9
4.2 Data analysis.......................................................................................................................10
CHAPETR 5 CONCLUSION AND RECOMMENDATIONS....................................................15
5.1 Conclusions.........................................................................................................................15
5.2 Recommendations...............................................................................................................15
CHAPETR 6 PERSONAL REFLECTIVE STATEMENT...........................................................15
6.1 Reflection on research methods..........................................................................................15
6.2 Research methods which could be used..............................................................................16

6.3 Areas of further consideration.............................................................................................16
APPENDICES...............................................................................................................................17
REFERENCES..............................................................................................................................29

TITLE:
“To identify the impact of globalisation on success and profitability of a company.” A case
study on Amazon Inc.
CHAPETR 1 INTRODUCTION
Background of research
Globalisation is the process in which business operation are performed at beyond
geographical region. This is the concept which helps to provide growth and development of
society as well as business organisation. There is more competition, difference in trends, change
in consumer demand, etc. which has to be considered by managers while expanding business.
Hence these are the aspects which has to be considered by managers in dealing at interntional
level. There are many norms, legal regulations, etc. which has to be considered because of
change it affects working efficiency of organisation. This research is based on Amazon which is
a multinational technology organisation which deals in e- commerce, artificial intelligence, cloud
computing, etc. This organisation has head quarter in Washington, US. This organisation has
some subsidiaries such as Audible, AbeBooks, Zappos, etc. Globalisation means expanding
business operations at international level, so this organisation has its impact on operations, sales,
profits, etc.
While conducting business operations at international level, there is limited scope of
performing activities, while at the same time, if operations are performed at international level,
then there are many factors which has to be considered such as consumer preference,
competitor's policies, tax rate, etc. With considering these activities, it is easy to perform expand
and perform business operations at world wide level. As Amazon operates in e- commerce sector
and provides products such as Clothes, home décor, electronics, etc. so while expanding business
at international level, it is important to analyse what changes are taking place in trends and
products are provided according to culture, trend of consumers (Obstfeld, 2015).
Rationale of research
This topic is selected because this provides information about different aspects which
helps in growth and development of organisation with globalisation of business. This research
helps to analyse impact of globalisation on business operations such as impact on profits, sales,
etc. With conducting this research, there is improvement in presentation skill, data analysis and
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collection skill, punctuality, etc. Hence in future, it is easy for researcher to conduct research and
achieve aims and objectives with appropriate recommendations and conclusions.
Research aim
“To identify the impact of globalisation on success and profitability of a company.” A case
study on Amazon Inc.
Research objectives
 To examine the concept of globalisation.
 To examine all the factors which influence company to operate at global level.
 To determine all the benefits which can be accessed by Amazon by expands its
commercial activities at international level.
 To recommend of the various ways through which Amazon can improve its global
presence.
Research Questions
 Do you understand the concept of globalisation?
 What are the factors which influence company to operate at global level?
 What are the benefits which can be accessed by Amazon by expands its commercial
activities at international level?
 What are the various ways through which Amazon can improve its global presence?
Time scale and activities
Time scale is the technique which is used to define research in different activities. As
there are many activities such as introduction, aims and objectives, literature review, etc. which
sorted with given time specific time (Asongu and De Moor, 2017). When time is allotted to each
activity, then it is easy to perform research activities within time and research is completed on
time. This research is completed within 13 weeks.
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Conceptual framework
This research is covers different chapters which provides complete in formation about
research topic. There are different chapters such as introduction, literature review, methodology,
data collection and analysis, conclusion and recommendations. In this research first chapter
covers introduction. This provides information about basic concept of research. Second chapter
consist of literature review. This is the section in which with the help of secondary source data is
collected for objectives. Chapter three consist of Methodology. In this section, different
techniques are understood which helps to conduct research and achieving proper aims and
objectives (Berden, Bergstrand and Van Etten, 2014). Chapter four is data collection and
analysis. In this section data is collected from respondents in the form of questionnaire. Chapter
five is conclusion and recommendations. As per this section, there are some recommendations
and conclusions which helps to resolve issues faced by organisation.
CHAPETR 2 LITERATURE REVIEW
2.1 Introduction
Literature review is collection of secondary data with the help to enhance knowledge
about research objectives which is significant for collecting information from secondary sources.
In literature review information is collected with the help of different sources such as internet
sources, books, journals so overall analysis about topic is clear.
2.2 Literature review
Concept of globalisation
According to C. Rangarajan, globalisation refers to change in working style of
organisation which is used in terms of cultural, social and economic integration of resources and
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operates in more than one country. Hence in globalisation, there are mainly three sources such as
trade of products and services, movement of capital, flow of money. In globalisation of Amazon
business, there is requirement of more market analysis which helps to provide knowledge about
market trends and changes taking place in consumer demand. With globalisation of business,
there is benefit to society as well as organisation. Standard of living, economic benefits, etc. are
at the part of society. While for Amazon, there are improvement in sales, revenues, etc. which
helps in expansion of business operations (Orbie, 2016).
Tax revenues to political parties is the major benefit with globalisation of business. It is
important and significant for making changes in business operations because there is difference
in demand of consumers. At international level, there is difference in demand of consumers,
competitor's policies, so these must be considered by managers of Amazon while operating at
international level.
Factors which influence company to operate at global level
Operating at international level is no easy because there are different factors which has to
be considered by managers of Amazon to get better results. According to Brian Abner, there are
many drivers which plays crucial role in growth and development of organisation at international
level. These actors are discussed as under-
Culture- This is the crucial factor which has to be considered by managers of Amazon
while expansion of business. There is difference in culture of people as per difference in
geographical difference, so in this case there is difference in demand of consumers. For instance:
in Western countries, there is more trend of Western clothes, while in Asian countries it is not so.
Hence in this case, it is responsibility of managers of Amazon to provide product and services
accordingly (Cheung and Wu, 2014).
Legal regulatory barriers- There are some legal laws regulations of host and foreign
country to operate in international market. Hence these laws and regulations affects business
operations because legal aspects has to be considered by managers. Legal regulations such as
labour and employment law, duties and treaties, investment procedure, customer and trade
duties, tax laws, etc. In case managers of Amazon does not take care of it, then this gives
negative impact on brad image because of government interference (Potrafke, 2015).
Foreign government consideration- Government parties plays important role in
operating business because there is proper registration, documentation of business with business
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authority. Governmental aspects includes currency exchange rate, access affordable capital,
communication and transportation facilities, etc. This helps to get positive impact in business
growth and development at international level. There is impact on business of Amazon because
of change in GDP, income level of consumers, etc. which is relevant factor for growth of
Amazon at international market (Cohen, 2018).
Benefits which can be accessed by Amazon by expands its commercial activities at international
level
There are many benefits to society with global expansion of business because there are
tax revenues, improvement in standard of living, growth of economy, etc. These factors are
significant and assist in getting positive impact on business. Apart from society, there are some
benefits to business organisations also. This includes improvement in sales, profits, brand image,
consumer base, etc. There are many benefits which Amazon can be achieved with expansion of
commercial activities. This is relevant for making changes according to external environment.
These days there are may changes which are taking place in external environment, so it is easy
for managers of Amazon to be competent with external market. Some benefits are discussed as
under-
Cheaper imports- When business operations are performed at international level, there is
opportunities for cheap imports. At international level, there are many organisations with which
Amazon can compete. So competitive advantage is the aspect which can achieved with
international trade. This helps to achieve main aim of Amazon i.e. business expansion and
increment in consumer base (Cramer, 2017).
Technological development- Technological development is also done with the help of
globalisation of business. For e- commerce company Amazon, technological development is
effective because with more technological development, it is easy for consumers to reach desired
products or services.
More investment opportunities- While operating at international level, there are more
investment opportunities to get best return. Business at international level can be expanded with
collaboration, franchise, etc. Hence capital is invested with best option at global level (Gunn,
2017)).
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Various ways through which Amazon can improve its global presence
At international level, there is requirement of some changes in business operations
because of dynamic environment. For instance: there is change in demand of consumers or at
occasion of festive season, there must be alterations in products and services which helps to
provide satisfaction to consumers. There must be discount offers, vouchers, etc. through which
long term satisfaction to consumers. Marketing strategies must be according to culture, trends of
society. This helps to provide familiar environment with consumers. While expanding business
at international level, managers of Amazon must analyse legal rules and regulations, cost of
expansion of business, technological changes, etc. which help to get positive outcome with
business expansion. There are many legal aspects which must be proper considered by managers
of Amazon otherwise government interferences affects business operations in negative manner
and brand image also gets affected (Hanson and et. al., 2011).
CHAPETR 3 METHODOLOGY
3.1 Research Approach
Research approach is the technique which is used to analyse research topic and in- depth
analyse is done. There are three approaches for research i.e. pragmatist, inductive and deductive.
In this research, deductive approach is used because this is the best way through which
information related to topic can be achieved with in- depth analysis of topic.
3.2 Methodologies
Research is long time process under which different activities are performed in order to
achieve aims and objectives of research. This helps to analyse different techniques which are
required to be considered while conducting research. Some techniques are discussed as under-
Research design- Research is long time process, so there is requirement of proper design,
so it is easy for reader to understand and interpretate it. Hence research design is important
component which help to make research in appropriate manner. There are three types of research
design i.e. exploratory, descriptive, experimental which helps to conduct research in appropriate
format. In this research, descriptive is used. As per this design, there is proper description of
every chapter which givers complete information about research topic and enhance knowledge of
readers (Hopper, Lassou and Soobaroyen, 2017).
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Research method- Research method is the way through which research is conducted.
There are two methods to perform research i.e. qualitative and quantitative research. In this
research, qualitative method is used. This method is more relevant and significant because this
provides reason of some specific view of respondents. Hence this helps in justification of views.
Qualitative research is scientific method of observation and data is collected in non- numerical
form. So symbols, characters, graphs, are used to show interpretation under this method
(Robertson and et. al., 2014).
Data source- In order to give interpretation and recommendation on research topic.
Information is collected from different sources. Data collection is done by two method in this
research i.e. primary and secondary source. Primary source refers to the method in which
researcher collects information from respondents personally in the form of questionnaire,
personal interview, etc. in this research, questionnaire is used. Questionnaire is the set of
questions related to research topic. This helps to get knowledge about views of respondents.
Secondary source of collection data refers to method through which information is collected
from different sources such as online sources, books, journals, etc. This is the method which is
helps to understand overall trend of society. There are possibilities that this data is old so affects
conclusions and recommendations of researcher (Krugman, 2017).
Data analysis- Data analysis is the process in which collected information is collected
from respondents is analysed to give some recommendations and conclusion over it. Thematic
approach is used to analyse data. This is the way which provides brief introduction about
question.
Sampling- Sampling is the process which is used to select respondents for taking their
views of some respondents from whole population. It is not possible to collect views of whole
population, hence some individuals are selected to undertake their response. There are two types
of sampling i.e. random and non – random sampling. In this research, random sampling is used
because this is the way through which impartial data can be collected which provides complete
information about research topic. 60 employees are selected as respondents under this method.
Ethical consideration- Ethical consideration refers to the process which helps to keep
research activities in ethical and authentic manner. There is requirement of data which is
collected from respondents, so this is used for research purpose only. Hence research outcomes
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are valid and authentic. So with this point, it is clear research is conducted in authentic and
relevant manner which helps to achieve aims and objectives (McCann, 2016).
CHAPETR 4 DATA COLLECTION AND ANALYSIS
4.1 Data collection
Data collection refers to the method through which information is collected. In this
research information is collected with questionnaire from 60 respondents i.e. employees.
Questionnaire refers to the set of questions which is related to research topic and view of
respondents are collected from this (North, 2018).
Questionnaire
Q1) Do you understand the concept of globalisation?
Yes
No
Q2) Does operating at international level of Amazon affects working style of association?
Yes
No
Q3) Which department of Amazon is majorly affected by globalisation of business?
HR
Marketing
Research and development
Finance and accounts
Engineering and IT
Q4) Which parties assist in expansion of business at international level?
Legal advisor
Political parties
Legal authorities
Q5) Are you satisfied with current services of Amazon?
Yes
No
Q6) Which factors has to be considered by managers of Amazon while operating at
international level?
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