Amazon's Strategy: Growth in Healthcare Industry - A Detailed Report

This report examines Amazon's business strategy for growth in the healthcare industry, utilizing strategic frameworks such as PESTLE and SWOT analysis to evaluate the company's potential and challenges. It identifies problems in Amazon's approach, including communication barriers with external healthcare stakeholders and a lack of industry-specific knowledge. Recommendations are provided to enhance productivity and achieve growth objectives, emphasizing the importance of market research and effective communication techniques. The analysis concludes that a well-formulated business strategy is crucial for Amazon to succeed in the healthcare sector, requiring necessary modifications and the use of strategic tools to attain its goals. Desklib provides access to this and other solved assignments for students.

Assessment 2: Report

Executive summary
The present report will highlight strategy of chosen firm for seeking to growth
opportunities in identified industry. In support with the strategy the use of recommended
strategic framework will be used for evaluating on productivity of the company in the said
business sector.

Table of Contents
Executive summary..........................................................................................................................2
Introduction......................................................................................................................................4
Main Body.......................................................................................................................................4
Strategic framework used............................................................................................................4
Problem identified in Amazon's business strategy......................................................................9
Recommendations to Amazon....................................................................................................9
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

Introduction
Business strategy is a technique through which business owners can pull out better
efficiency of business operations for approaching to desired organisational goals. Through
adopting techniques of business strategy managers of a corporate firm can enable good working
environment through coordinated business tasks and develop better goodwill of the operational
firm. This report will carry out operations of Amazon's business strategy dedicated towards
growth in healthcare industry. Further, the given report will include use of strategic frameworks
including PESTLE and SWOT analysis to develop better understandings of business
environment and related key operational aspects (Berg and Knights, 2019).
Main Body
Strategic framework used
Amazon being one of the most recognised brand in online retail or e-commerce market
contributes a good total to regional GDP along with several social benefits ultimately results in
boosting progress of economy. In relation with the given context, Amazon's business strategy is
to be evaluated on the basis of exploring its operations with use of specified strategic tools. For
the given report, PESTLE and SWOT analysis is being taken into consideration to analysing
Amazon's operations in field of healthcare industries. Operating in a healthcare industry is
deemed to explore once business activities with existence of political, social, economical,
technological, legal and environmental factors. In addition to this, it is also being said that
healthcare industry working are guided with exploration of social factors and needs to comply
with political and legal laws as its operations are concentrated towards improving health
conditions of individuals living in the provided region. PESTLE analysis of Amazon in regards
to working in healthcare industry contrasting to current business environment are as follows
(Garbuio and Lin, 2019);
PESTLE analysis of Amazon
Factors Evaluation
Political
 Political stability is one of the most
important aspect that highly affects the
business strategy of Amazon. Due to

lack of political stability in a region the
given industry's i.e. healthcare can
highly be impacted in terms of
delivering services and procurement of
medical resources.
 Pricing regulation can be treated as
one of the crucial aspect that might
affect the effective business working in
provided business sector. Fluctuations
in prices of medical supplementaries or
equipments can manipulate the
productivity of respective brand
working under such business industries
(Walters and Helman, 2020).
Economic
 Exchange rates and stability in host
currency also influence over productive
working of the given retail firm.
Seeking for an opportunity in
healthcare industry such factor can
lower down the moral due to
unrecognised productivity because of
regular fluctuations in exchange rates
of host country.
 Education level in a given operational
region also impacts over working of the
operational firm. Being operating in
healthcare industry education level of
individuals living in the country plays a
crucial role in effective operating of the
chosen business. This could aid
towards smooth transitions of

operations due to coordinative actions
produced between respective
stakeholders of the company.
Social
 Culture factor is an inclusion of gender
roles, conventions etc. which has its
direct impact over working of the
corporate firm. Such factors are deemed
to seek attention and are concentrated
over cultural aspects of the society.
Therefore, company's working is to be
guided through such factors in respect
for being effective.
 Attitude of an individuals is also an
important element of this analysis
which is to be kept in mind of business
managers. This factors considers
influence of several business strategy
with compliance to individuals
behaviour or attitude in a said business
market (Strickland and Stoops, 2019).
Technological
 Latest technology aids towards
development of better standards of
working in the corporate firm and also
allows corporate firm to compete
effectively in given competitive market.
Through availability of good resources
of technology in provided region
organisational firm develops effective
standards of working and establish
better brand image.

 Complexities in technology could result
in inverse impact overa productivity of
business firm. Sometimes due to rapid
changes in technologies operating
several business activities becomes
very complex (Sodhi and Tang, 2021).
Legal
 Health and safety law forms part of
legal factors that affects productivity of
the business firm. Such regulations can
highly affect on working under
healthcare industry. As such laws if are
avoided by management business could
result in failure of business strategy and
plans.
 Data protection related legal laws in
the region also impact over progression
of healthcare firm. For instance high
formalities guided in a selected region
could result in wastages of company
resources (Sheehan, 2018).
Environmental
 Weather is one of the factor included in
environmental factor in PESTLE
analysis. For this business firm needs to
ensure all activity being performed are
as per the desired standards of business
environment.
 Recycling can prove to be an effective
measure taken by business management
to promote better productivity of the
organisational firm. Through this

economy can gain sustainable
advantages and ensure effective use of
resources in the business firm (Rikap,
2020).
SWOT analysis
Strengths Resources: Amazon have good amount
of financial as well as human resources.
Therefore, chosen business can derive
better advantage in terms of price
instability by allocating resources
through reserves, thus gain competitive
advantages.
 Technology: Company managers by
using technologies can initiate flexible
working and pursue business goals with
effective use of resources.
Weaknesses
 Political instability: Due to lack of
political stability, Amazon business
strategy for operating in healthcare firm
can lead to failure of attempts. This
could also lead to wastages of resources
being invested in the company.
 Lack of knowledge: With reference to
this factor due to lack of knowledge in
operational field lots of difficulties
were being faced.
Opportunities Digital technology: By using
techniques of digital technologies
chosen company i.e. Amazon gains
better future opportunities and also can
compete effectively in desired industry.
 Online presence: The said company
already have a decent online presence.
Therefore, given company have better
future opportunities in capturing future
demands of individual.
Threats
 Privacy/ Data breach: Amazon faces
this type of threat as the biggest. In this
threat if breaches the privacy of their
related stakeholders it could result in
hampering goodwill of the business
firm.
 Health and safety laws: All the actions
performed by the business firm needs
to comply with health and safety laws
being regulated in given regional
business environment.

Problem identified in Amazon's business strategy
By analysing initiative of Amazon's business strategy there were certain problems or
issues being identified in regards to working in healthcare sectors for the given firm. These are as
follows (Petersen, 2018); Communicating with external stakeholders: Amazon's internal operations when being
engaged with external individuals of healthcare facilities faced a huge communication
barrier. This could be due to difference in being operating as a retail firm and expanding
in medical operations.
 Lack of knowledge about the industry: Due to lack of knowledge in medical field
operations of Amazon faced huge difficulties or problems. Such problems could be
related to lack of resources invested by retail firm in respect of this industry.
Recommendations to Amazon
Upon evaluating on several factors taken consideration in above strategic business report,
there are several recommendations being drawn. Upon working under such recommendations
chosen firm can enable better productivity and achieve its growth objectives. Market research: Managers of the firm are recommended to invest more in market
research for the business firm. This will allow company to develop better understanding
of business market and will allow corporate to promote its social objectives.
 Use of communication techniques: By using effective communication techniques
managers of the firm can enable better communication with its stakeholders. Further,
wastages of resources can also being avoided.
Conclusion
From the analysis of above report document it can be concluded that, formulating an
effective business strategy plays an important role in developing effective standards of working
in the corporate firm. Managers of the company can define success of organisational firm
through use of several strategic tools and through performing necessary modifications business
can attain its growth objectives.

References
Books and Journals
Berg, N., & Knights, M. (2019). Amazon: How the world’s most relentless retailer will continue
to revolutionize commerce. Kogan Page Publishers.
Garbuio, M., & Lin, N. (2019). Artificial intelligence as a growth engine for health care startups:
Emerging business models. California Management Review, 61(2), 59-83.
Petersen, A. (2018). Digital health and technological promise: A sociological inquiry.
Routledge.
Rikap, C. (2020). Amazon: A story of accumulation through intellectual rentiership and
predation. Competition & Change, 1024529420932418.
Sheehan, K. B. (2018). Crowdsourcing research: data collection with Amazon’s Mechanical
Turk. Communication Monographs, 85(1), 140-156.
Sodhi, M. S., & Tang, C. S. (2021). Supply chain management for extreme conditions: Research
opportunities. Journal of Supply Chain Management, 57(1), 7-16.
Strickland, J. C., & Stoops, W. W. (2019). The use of crowdsourcing in addiction science
research: Amazon Mechanical Turk. Experimental and Clinical
Psychopharmacology, 27(1), 1.
Walters, D., & Helman, D. (2020). Changing Perspectives of “Value”. In Strategic Capability
Response Analysis (pp. 7-33). Springer, Cham.