Analysis of Amazon's HRM Practices: Business Terms and Productivity

This report critically evaluates Amazon's Human Resource Management (HRM) practices, analyzing their alignment with business terms and their impact on productivity. It uses SWOT analysis to assess Amazon's strengths, weaknesses, opportunities, and threats, focusing on HR processes like hiring, training, performance assessment, and employee relations. The report examines Amazon's 'Best Practice' approach, emphasizing employee retention, employer branding, leadership influence, and performance management. It concludes that Amazon's HRM practices have significantly contributed to its growth across various sectors by fostering a mutually beneficial agreement with its employees.

Indusial report

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Critical evaluation and alignment of the Amazon company for business term and HR practices
and their impacts on the productivity...........................................................................................3
Organizational practice for HRM and analysation of the way of thinking with examples..........5
Effectiveness of Amazon's best practices approach....................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Best practice approach which claims that in certain best human resources results
generally in the enhancement of the organizational performance. It is the manifestation of the
improved employee attitude, lower level of absenteeism and turnover of the higher level of skills
for the increase in the productivity and efficiency of the organization. In this project the chosen
organization is Amazon which is an American multinational technological company that focuses
over the E-commerce, cloud computing and digital streaming of the services. This project will
demonstrate the following knowledge and understanding for the analysation of the major
theoretical perspective of the HRM that evaluates he shapes of the perspective and role of HR. It
is the undertaking of the analytical review of models, compare and contrast different perspective.
MAIN BODY
Critical evaluation and alignment of the Amazon company for business term and HR practices
and their impacts on the productivity
The evaluation of the key business practices of Amazon company can be explained with
the help of the SWOT analysis,
Strengths :
It is the largest online retailer of the world which itself is a motivation to the organization
and its employees for being strategically driven for the cost leadership, differentiation and focus
of the organization. With the help of leveraging the IT skills of the organization the E-commerce
is able to get scalable and easy performance that ensures the company is ahead of its competitors.
This organization is recognized worldwide due to which it never faces shortage of suppliers and
customers (Kang and McAuley, 2019). It has the best logistics and distribution system which is
key to its effectiveness and productivity.
Weaknesses :
Its diversification strategy has spread a lot and as a result of which the business is not
able to focus on wavering the core competence of retail business activities. Offering of free
shipping to the customers can put the business in the danger of losing margin. It is one of the
biggest weaknesses that the business operates in a zero margin business model that serves as a
dent to the profit and company high company for high volume and huge revenue (Shi and et.al.,
2019).

Opportunities :
With the new roll out of the online payment system the business is able to capitalize for
relating towards the production of the brand and being able to develop forwarding site of the
third party. This helps the business increasing the portfolio for the offering which the stocks
more products which are currently positioned (van Schaik and et.al., 2018).
Threats :
The increasing trend of the online shopping industry has given rise to the identity theft
and hacking of the personal information of the customers and also the company. This
organization has an aggressive pricing strategy due to which the company faces lawsuits from
the publishers and rivals in the retailing industry. The focus of this organization is in publishing
the rivals and the retailers.
In this organization the HR practices of Amazon discusses the following process,
 The hiring process of Amazon is very conventional in which the candidates are hired in
the basis of the face to face interview which is conducted by the HR team of the
organization. This organization focuses on hiring the best individual such that their best
practices approach towards HR management can be followed.
 The workplace training management of the organization focuses on the team that tries to
develop certain skills and work which has the potential of their employees. Amazon as an
organization has been able to develop a retraining program which is called Pivot design
that offers the underperforming employees a chance to improve their performances
(Semeraro and et.al., 2020).
 As a part of the HR management practices of Amazon it utilizes the methods of employee
performance assessment which helps the business in leading the retail brand of the
amazon to believe in checking the employee work in assessment of the time to time
management of the goals of the organization.
 Amazon makes sure that the employees which performs at the maximum potential in the
organization are provided with proper rewards that are considered to be managed and
compensated towards the perks that are offered as per the human resource policy of the
organization.

 For making sure that the organization is ensuring the legalities of its operations the HRM
management has developed certain rules and regulations which it explains to the
employees during the induction process.
 The organization culture that the business has help the organization in ensuring strong
employee relations which are considered to be the important aspect to the development of
the business activities (Monteiro and et.al., 2020).
Organizational practice for HRM and analysation of the way of thinking with examples
The Best practice approach which is used by Amazon is considered to be the best human
resource practices which would analyse the results for the enhancement of the organizational
performance. Manifestation of the improvement which employees for the management higher
productivity that enhancement of the quality and efficiency of the organization. For the
implementation of these practices in the organization Amazon utilizes the following practices
that are considered to be very essential for the management HRM,
Protecting the credentials :
For the development of effectiveness in the performance of the HRM the organization
needs to understand the effectiveness of the essential credentials of Amazon. It helps the
business with avoidance of creating access of key towards the root. It is the best practices which
is essential for the business as it generates and identity of the organization along with providing
permission which utilizes the everyday interactions with AWS.
Securing the applications :
Amazon has along of IT related operations due to which the threat of hacking and
network trafficking increases a lot in the organization. Therefore, as a result of the best practices
the organization needs to provide the proper security to its applications and website that are used
for the daily operations )Santos and et.al., 2018).
Selective hiring :
In order to develop effectiveness in the HR management of the organization this
organization focuses on hiring only the best employees which are essential for development of
effective performance of the employees. This will be one of the most essential aspect of the
employees in which it will manage the organizational performance.
The justification of the best practices of HR of Amazon is that it provides a general idea
of the originated which the employees need to utilize for quitting and receiving the payment in

the first weeks of how the business can be evolved. The best practices of the business helps it in
the development of mutually beneficial agreement with the employees that is beneficial for both
employees.
Effectiveness of Amazon's best practices approach
The effectiveness of the best practices of HR on Amazon can be understood if the
organization is able to develop the following essentiality in the HRM with the help of Best
practices approach.
Employee retention :
It is essential for the organization to make sure that it is able to retain the employees.
Retaining of the employees is not just effective strategy that is applicable in the management of
operations of the business but also is considered to be the effective strategy that is very cost
effective. Rehiring process of the employees in this organization is very ineffective that results in
the development of the organizational performance.
Employer branding :
The brand name of the Amazon is considered to be the best and the most effective way in
which the business is able to generate a brand image allowing it to hiring the best and most
productive employees. The longevity of performance of this organization has been the result of
its developed brand image which is directly effected due to the Best practices approach of HR
(Effective HR Practices Drive Profit, 2021).
Leadership branding :
The leaders of this organization are also very famous which are able to influence the
effectiveness of the HR strategy which is able to develop effectiveness in the hiring of the best
individuals in the organization. The best practice approach is effectively applied because of the
influence made by the leaders.
Performance management :
This organization is able to manage the performance of the organization with the help of
the providing proper rewards and appraisals that influence effectiveness in the organization. It
can also be said as the development of the operations which are effective in the management of
the development of the organization.

CONCLUSION
With the help of this project it can be concluded that best practices of Amazon HRM has
been very effective because it has allowed the business to grow in different sectors of the
organization. In this project a demonstration of the knowledge and understanding of the
analysation of the HRM perspective and how it is able to shape the business has been shown.
This project also provides the analysation of the analytical review of model which can be
compared and contrasted towards differentiation towards the given organization.

REFERENCES
Books and Journals
Kang, W. C. and McAuley, J., 2019, November. Candidate generation with binary codes for
large-scale top-n recommendation. In Proceedings of the 28th ACM international
conference on information and knowledge management (pp. 1523-1532).
Monteiro, W., and et.al., 2020. Prevalence and force of Plasmodium vivax and Plasmodium
falciparum blood stage infection and associated clinical malaria burden in the Brazilian
Amazon.
Santos, V. A. H .F. D., and et.al., 2018. Causes of reduced leaf‐level photosynthesis during
strong El Niño drought in a Central Amazon forest. Global change biology. 24(9).
pp.4266-4279.
Semeraro, T., and et.al., 2020. Recurrence analysis of vegetation indices for highlighting the
ecosystem response to drought events: An application to the Amazon Forest. Remote
Sensing. 12(6). p.907.
Shi, C., and et.al., 2019. Deep collaborative filtering with multi-aspect information in
heterogeneous networks. IEEE Transactions on Knowledge and Data Engineering.
Souza, L. S. D., and et.al., 2020. First report of Davaneidae and Strongylida parasitizing
Ramphocelus carbo (Aves: Passeriformes: Thraupidae) in the southwest of the Brazilian
Amazon region. Revista Brasileira de Parasitologia Veterinária. 29.
van Schaik, E., and et.al., 2018. Changes in surface hydrology, soil moisture and gross primary
production in the Amazon during the 2015/2016 El Niño. Philosophical Transactions of
the Royal Society B: Biological Sciences. 373(1760). p.20180084.
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