Strategic Analysis: External and Internal Environments of Amazon Inc

This report provides a comprehensive analysis of Amazon Inc.'s external and internal environments. It begins by examining the general environment, focusing on societal and technological factors influencing Amazon's business model. The report then explores the competitive forces at play, including competitive rivalry and the bargaining power of customers. Opportunities for future growth, such as expanding into new markets and developing innovative electronic goods, are identified alongside threats like increasing competition and security concerns. The report also assesses Amazon's strengths, including its brand value and effective logistics, as well as weaknesses, such as limited success in the Asian market. Finally, a value chain analysis highlights Amazon's primary and support activities, emphasizing the company's inbound and outbound logistics, operations, marketing, and human resource management. Desklib provides a platform for students to access similar solved assignments and study tools.