Analysis of Innovation Skills and Amazon's Virtual Dressing Room

This report provides a detailed analysis of innovation skills and their importance in business development, using Amazon as a case study. The report focuses on the implementation of a virtual dressing room as a key innovation and analyzes the process using the Gibbs reflective cycle. The introduction outlines the objective of the report, highlighting the importance of innovation skills for personal and organizational growth, with a specific focus on Amazon's initiative to enhance the online shopping experience. The report then applies the Gibbs reflective cycle to assess the development of innovation skills, including description, feelings, evaluation, analysis, and action plans. The analysis reveals the challenges and opportunities associated with innovation, such as the need to attract customers and the importance of continuous improvement. The report concludes with a summary of the findings, emphasizing the value of innovation skills in fostering creative ideas, problem-solving, and overall business success. References are provided to support the analysis.