An Exploration of Amazon's Organizational Development

This project delves into the dynamic relationship between entrepreneurship and innovation within the e-commerce industry, using Amazon.com as a comprehensive case study. It begins with an introduction to the topic, followed by clearly defined aims, objectives, and research questions. A detailed literature review explores the concepts of organizational development within e-commerce, the benefits of synergies between entrepreneurship and innovation, and the challenges faced by companies like Amazon.com. The project then outlines the research methodologies, including data collection sources (primary and secondary), research types (descriptive), research approaches (qualitative), and data analysis techniques (deductive). The project concludes with a timeline and a list of references, providing a robust framework for understanding the complexities of innovation and entrepreneurship in the e-commerce landscape.

Business and
Management

Table of Contents
Topic: “An Exploration of the Synergies between Entrepreneurship and Innovation on
Organisational Development in the E-commerce Industry”: The case study of Amazon.com ......3
Introduction......................................................................................................................................3
Aim..............................................................................................................................................4
Objectives....................................................................................................................................4
Research Objectives....................................................................................................................4
Background.................................................................................................................................4
Literature Review ............................................................................................................................5
Concept of organisational development in e-commerce industry...............................................5
Benefits of synergies between entrepreneurship and innovation for Amazon.com....................5
Challenges faced by company while focussing on organisational development because of
synergies between entrepreneurship and innovation...................................................................6
Research Methodologies..................................................................................................................7
Summary of Research Methodologies........................................................................................8
Timeline......................................................................................................................................8
References......................................................................................................................................10

Topic: “An Exploration of the Synergies between Entrepreneurship and
Innovation on Organisational Development in the E-commerce Industry”:
The case study of Amazon.com
Introduction
Technology is rapidly evolving which means that firms need to alter their ways in which
they are delivering their services. This will assist them to have amplified services but for this
they need to look forward for bringing in innovations within their operations. E-commerce has
became a choice of firms as well as their customers to have services as this provides a new way
for carrying out sales and purchase of new commodities (Aversa and et. al, 2020). E-commerce
denotes selling as well as buying of goods by making use of internet. Here, each aspect is
conducted via online medium which provides customers with ease in services. Innovation has
became critical concern within modern economy which illustrates being relevant, feasible and
furnish viable business model that is can be opted by customers.
Aim
“To explore Synergies between Entrepreneurship and Innovation on Organisational
Development in the E-commerce Industry”: The case study of Amazon.com
Objectives
 To understand the concept of organisational development in e-commerce industry.
 To identify the benefits of synergies between entrepreneurship and innovation for
Amazon.com
 To explore the challenges faced by company while focussing on organisational
development because of synergies between entrepreneurship and innovation.
Research Objectives
 What is the concept of organisational development in e-commerce industry?
 Identify the benefits of synergies between entrepreneurship and innovation for
Amazon.com.
 Explore the challenges faced by company while focussing on organisational development
because of synergies between entrepreneurship and innovation.

Background
The fact associated with this topic is that e-commerce has became popular at present
scenario due to the conditions which prevails within the society. Thus, most of the firms are
opting for bringing in innovations within the way they deliver their operations within the market.
Amazon has collaboration with Kohl's, Whole Foods and there are many more so that they can
sell their services directly to the customers. This aids firm within bringing in affirmative
innovations in the ways they deliver their services that enables them to acquire ample of
customers that will further lead to overall development of organisation (Boone, Kurtz and
Berston, 2019). The major concept involved is synergies and ways in which it is brought in for
delivering innovative services that will lead to accomplish probable requirements of their
customers.

Literature Review
The comprehensive summary related with previous research that have been done on the
topic is referred to as literature review. This provides with survey of scholarly articles, journals
and many other sources with respect to peculiar research topic (Čirjevskis, 2019). It provides a
knowledge related with what author has attained and the gap which prevails that need to be
fulfilled for having better results. This aids researcher to ensure that what can be further done to
have enhanced outcomes.
Concept of organisational development in e-commerce industry.
According to Grilo (2019), organisational development refers to objective dependent
approach towards system alteration. This allows firms within building as well as sustaining a
new desired state. This can be attained by making relevant or significant alterations wither within
the communication process or making use of software for amplification of overall development
of firm. E-commerce implies having services (selling along with buying) over internet network.
This can take in different manners that is B2B, B2C, C2C and C2B. With the evolving needs of
customers and have ease within having services, firms are opting for e-commerce (Grilo, 2019).
This leads to them to reach maximum people through which brand loyalty increases thereby
leads to overall organisational development.
Benefits of synergies between entrepreneurship and innovation for Amazon.com
As per Haas (2019), entrepreneurship denotes readiness along with ability for
development, organisation and execution of business enterprise as well as any uncertainties
through which profits can be attained. Innovation refers to previous processes or products which
are made available to their probable users. Both entrepreneurship and innovation have
affirmative impact on the organisation. Amazon.com have brought concept of electronic
commerce within the market and provided their customers with adequate services as per their
requirements. This was an innovation that is brought in by the firm for delivering their services
(Haas, 2019). In addition to this, for making sure that there operations or innovation is not
influenced by any other factor Amazon.com coordinate there operations with other firms. The
benefits that will be attained by synergies comprises of attaining brand awareness, value, loyalty,
strong customer base and overall development of organisation.

Challenges faced by company while focussing on organisational development because of
synergies between entrepreneurship and innovation.
As per Harmon (2019), the problems that are being faced by firm while emphasising on
organisational development included absence of clear direction. For an instance, Amazon.com
have opted for e-commerce but if they do not know next will lead them to have precise results
then their competitors might step ahead. This implies that this lacks coordination among
innovation and entrepreneurship (Harmon, 2019). AS innovation have already brought in within
the market but rapid innovation is needed for performing better. The other challenges are
blending of teams to attain the objective, failure to enhance competencies, poor interaction,
feedback and lack adequate awareness. The major challenge is requirements of customers are not
addressed in context of whether they are satisfied with services or not and in case not then
feedback must be taken to acknowledge what else can be done in future to retain them.

Research Methodologies
The process that is associated with collection of information as well as data for
formulation of business decisions is defined as research methodology. This comprises of surveys,
publication research and other techniques for having precise information.
Sources of data collection: This is critical aspect for researcher as precise information
leads to have concise outcomes. There are two sources of data collection that comprises of
primary and secondary sources (Myers, 2019). For having primary data associated with synergies
among entrepreneurship as well as innovation, questionnaire will be used. In context of
secondary sources magazines, books, publication research, articles, etc. are utilised for carrying
out relevant study. Thus, both these sources are used in this research for having adequate
information related with the topic.
Types of research: The activities that will be carried out within this research are
dependent on research design that will furnish researcher with information related with synergies
that exist in between innovation and entrepreneurship. This aspect has critical role within
research methodology and this comprises of: exploratory, analytical, descriptive and predictive
research. In context of this study, descriptive design must be utilised. This will assist within
having concise and precise outcome in impelling manner. Descriptive research designs aids to
have information associated with 5W and H that comprises of who, what, where, when and how
with reference to research problem. This will lead to examine non-quantifiable perspectives.
Research Approaches: This is the other essential section that is included within research
methodologies and is completely dependent on data collection along with its analysis. For
assemblage of information two approaches are there that can be utilised by researcher as per
requirements (Sohl, Vroom and Fitza, 2020). They are quantitative and qualitative aspects. In
context of quantitative research emphasis is laid on accumulation of numerical data for
measuring distinct aspects. But this is not feasible in this context as it highly detailed, structured
and is illustrated in statistical way. The qualitative research is subjective in nature that comprises
of identification of crucial aspects related with the topic. Depending upon the research topic, they
can also be combined together for having concise outcome. For accumulation of information
with reference to synergies between innovation and entrepreneurship qualitative research will be
in use. The rationale behind making its use is that it will assist within having precise information

related with both the concepts individually along with synergies that prevails among them in
significant manner.
The other kind of research is basic and applied. In context of basic research, primary aim
deals with improvisation of knowledge but this is not applicable to real world scenario but can
enhance understanding related with the surrounding (Aversa and et. al, 2020). The applied
research aims at having answer to peculiar questions which leads to creation of direct influence
and generates a probable solution for that. In context of this research that is based on business
and management, applied research will be used as it will lead to provide solution for problems
that occur.
For having data analysis, two approaches are there, inductive and deductive. In case of
inductive approach, there is no theory on which test is being conducted. This is dependent on
observations, there pattern and formulation of theory (Boone, Kurtz and Berston, 2019). On the
other hand, deductive approach begins with theory which already exist, development of
hypothesis with reference to this, collection of data for testing this and carrying out analysis.
With respect to this study, deductive approach will be utilised to have details related with
coordination among innovation and entrepreneurship. The investigator will be making use of
questionnaire for having adequate and precise information related with the research aim.
Summary of Research Methodologies
Sources of data collection: Both primary and secondary sources.
Types of research: Descriptive research design
Research Approaches: Qualitative, Applied and Deductive approach
Timeline

References
Books and Journals
Aversa, P. and et. al, 2020. Customer complementarity in the digital space: Exploring Amazon’s
business model diversification. Long Range Planning, p.101985.
Boone, L.E., Kurtz, D.L. and Berston, S., 2019. Contemporary business. John Wiley & Sons.
Čirjevskis, A., 2019. The Transformation of Business Models in Technology-Enabled M&A: A
Case Study of Amazon. In Strategy and Behaviors in the Digital Economy. IntechOpen.
Grilo, P.T.F., 2019. Case study: the acquisition of Whole Foods Market, Inc. by Amazon. com,
Inc (Doctoral dissertation).
Haas, Y., 2019. Developing a generic retail business model–a qualitative comparative
study. International Journal of Retail & Distribution Management.
Harmon, P., 2019. Business process change: a business process management guide for managers
and process professionals. Morgan Kaufmann.
Myers, M.D., 2019. Qualitative research in business and management. Sage Publications
Limited.
Sohl, T., Vroom, G. and Fitza, M.A., 2020. How much does business model matter for firm
performance? A variance decomposition analysis. Academy of Management
Discoveries, 6(1), pp.61-80.