Analyzing Amazon's International Business: Entry, SCM, HRM & Issues

This report provides an overview of Amazon's international business operations, including its founding, headquarters, employee count, and main products. It examines Amazon's organizational design structure and entry strategies, such as Foreign Direct Investment, used to expand into various regions. The report delves into Amazon's distribution and supply chain management, highlighting the utilization of Inbound Sortation Centers, Outbound Sortation Centers, Prime Now Hubs, and Delivery Centers. Furthermore, it addresses the management of human resources across borders, recommending decentralization, effective recruitment, employee benefits, training, and challenging roles. Key issues and opportunities for management are identified, including keeping up with the market, outdated knowledge, Prime membership engagement, and change adoption. The report concludes with recommendations for improvement, such as competitor auditing, training provision, business innovation, and two-way communication. The reference list includes various academic sources and articles to support the analysis.

INTERNATIONAL BUSINESS
Name of the Student
Name of the University
Author Note

Overview of Amazon
Founded in the year 1994
Headquartered at United States
Number of employees are 5,66,000
Main products are- Amazon Appstore, Amazon
Echo, Amazon Prime, Amazon Kindle, Amazon
Video and ComiXology
Operating in 185 countries
Having separate websites for United States, the
United Kingdom, Canada, Germany, China, India,
Ireland, France, Australia, Brazil, Spain,
Netherlands, Mexico and Japan

Organizational Design Structure
Board of Directors
Corporate R&D
CEO
Operations
Corporate HQ staffs
CEO EditorialCEO Marketing CEO Business
Expansion
CEO
Development
CEO- Jeff Bezos
Advertising
Communication
Strategic
Relationship
Warehouse
Customer
Services
Special Orders
Development of
products and
services
Website design
Editorial content
Book features
Software design
Software
development

Entry strategies used to enter other regions
Different methods for market entry are-
Direct Exporting
Franchising
Joint Ventures
Piggybacking
Foreign Direct Investment
Amazon uses-
Foreign Direct Investment

Distribution/Supply Chain Management

Distribution/Supply Chain Management
Amazon should utilize
Inbound Sortation Centers
Outbound Sortation Centers
Prime Now Hubs
Delivery Centers

Management of human resources across borders
Amazon should utilize
De-centralizing the workplace
environment
Recruitment
Designing effective employee benefits
policies
Employee training session
Offering challenging roles to efficient
employees

Key issues or opportunities for management
Amazon should utilize
Keeping up with the market
Outdated Knowledge base of the staffs
Earn users to use their prime
membership
Failure in adoption of the changes

Recommendations to management for
improvement
Amazon should utilize
Auditing competitor’s details
Provision of Training
Innovating the business operations
Developing two-way communication

Reference List
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Deresky, H., 2017. International management: Managing across borders and
cultures. Pearson Education India.
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8d9b-e88a2a889797 [Accessed 20 May 2018].
Jackson, S.E., Schuler, R.S. and Jiang, K., 2014. An aspirational framework for
strategic human resource management. The Academy of Management Annals, 8(1),
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financial performance: The roles of product development and market entry
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https://www.logisticsplus.net/wp-content/uploads/2016/05/The-Amazon-Global-Selling-S.jpg
[Accessed 20 May 2018].
Monczka, R.M., Handfield, R.B., Giunipero, L.C. and Patterson, J.L., 2015. Purchasing and
supply chain management. Cengage Learning.
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Ross, D.F., 2015. Distribution Planning and control: managing in the era of supply chain
management. Springer.
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