Briefing Paper: Amazon's Strategy in the IT Industry & Value Gaps

This briefing paper analyzes Amazon's position within the information technology sector, focusing on identifying value issues and gaps between user expectations and the reality of the company's offerings. It highlights the importance of innovation and adapting to changing customer preferences to maintain a competitive edge. The report discusses the implications of the IT industry on Amazon's operations, including the use of technology for home delivery services and customer engagement through its app. Recommendations for Amazon's managers are provided, such as using social media for target market identification, collaborative filtering for product quality improvement, and machine learning for fraud detection and purchase pattern analysis. The paper concludes that information technology is crucial for organizational success and provides insights for Amazon's growth and development.

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Table of contents

INTRODUCTION
 Information technology sector refers to companies
which are producing software, hardware, or
semiconductor equipment.
 Companies are providing internet or other services
which is beneficial for organisation (Alam, 2021).
 Amazon is a public company which provides
different type of products and services to customer.
 The company was founded in year 1994 and its
headquarter is situated in Seattel, Washington, US.

Identification of value issues/gaps
 Value gap is the difference between user’s expectations and reality.
 It is important to identify gap and issues so that better plans can be made for achieving
target of company.
 In an organisation, it is the responsibility of manager to identify value gaps or issues
and try to solve it so that better products or services can be provided to customers
(Beck and et.al., 2017).
 This helps in generating more revenue and creates good image of company in market.

CONT…
 Nowadays, technology is changing and to satisfy need of
customers, it is important to make new and innovative products.
 It is difficult for organisation to identify choice of customer and
make innovative products.
 Trends and choice of people is changing rapidly and to increase
profit of company, new technology should be implemented.
 Amazon is one of the fastest growing company and apply new
technology to make innovative product.
 Amazon is providing good quality product to customers and
satisfy need of people (Bessen, 2017).
 It is essential to focus on need of consumers and provide them
good quality products at reasonable price.

Implication of the industry
 It is important for an organisation to use information technology so that better products
can be provided to customers.
 It is essential to make products by applying new techniques and satisfy needs of people.
Information technology sector helps in dealing with computing, it also includes,
hardware and software, telecommunications.
 Managers of an organisation should focus on satisfying need of customer and overlap gap
between expectation and reality of user.
 Product should be made of good quality because it helps in attracting people (Camero
and Alba, 2019).

CONT…
 Nowadays, companies are providing home delivery
services to customers to increase sales of firm and more
revenue can be generated.
 This is beneficial for consumers as they can place order
anytime and products are delivered at home.
 Amazon has its own app by which customer can buy
goods or services easily.
 So, information technology plays a crucial role in an
organisation because it helps in creating positive image
in mind of customers and more profit can be earned (Lou
and Li, 2017).

Recommendations
 There are some recommendations which can be used by managers of Amazon company
which is beneficial for growth of company.
 Managers should identify target market by using social media tools so that better
products can be provided.
 Collaborative filtering can be used which helps in producing high quality. It helps in
predict the rating or preference of customers.
 Machine learning can be used by managers of Amazon so that buying pattern of
customers can be identified and identify fraudulent purchase .

CONCLUSION
 From the above discussion it can be concluded that, information technology sector
plays a crucial role in an organisation.
 Identification of the value issues/gaps to the industry has been described.
 Further, discussion about implication of the industry value issues/gaps for the
organisation has been discussed.
 Some recommendations are provided which is beneficial for growth and development
of organisation.

REFRENCES
 Alam, T., 2021. Cloud Computing and its role in the Information Technology. IAIC
Transactions on Sustainable Digital Innovation (ITSDI). 1. pp.108-115.
 Beck, R., and et.al., 2017. Blockchain technology in business and information systems
research.
 Bessen, J., 2017. Information technology and industry concentration.
 Bigdeli, E. and Motadel, M., 2019. Developing a dynamic model of business and
information technology alignment with an agile approach. Modern Research in
Decision Making. 4(4). pp.147-175.