A Critical Analysis of Knowledge Management in Amazon: Report

This report provides a critical analysis of knowledge management within Amazon, a leading e-commerce and technology company. The analysis begins with an organizational profile of Amazon, detailing its evolution from an online bookstore to a global e-commerce giant, its core principles, and its diverse range of products and services. The main body then delves into a SWOT analysis of Amazon's Knowledge Management System (KMS), evaluating its strengths, such as efficient decision-making, and weaknesses, like employee resistance to sharing information. Opportunities for increased collaboration and threats, such as security concerns, are also explored. The report further examines the four areas of the Knowledge Management Value Chain (KMVC) within Amazon, including knowledge acquisition, creation, sharing, and utilization. The report concludes with recommendations for improving Amazon's KMS, such as fostering a culture of knowledge sharing and addressing security vulnerabilities to enhance its competitive advantage. References from books and journals are included to support the analysis.